Request for Question Clarification by
bobbie7-ga
on
24 Aug 2006 17:01 PDT
Hello again speedymediagroup,
I located 2 alternatives for you, one offline and one online.
Offline
There are several reference books found in most libraries that list
all the markets, and the magazines that are sent to each.
The best are Burrelle's Directory of Magazines, Bacon's Magazine
Directory, Oxbridge Communication's National Directory of Magazines,
and SRDS (formerly Standard Rate and Data).
"All the directories group the entire universe of people into about
100 distinct markets or industries, and they are all listed
alphabetically by subject in the 'market classification' section in
the front of each book."
? Industries you can look up include everything from accounting,
banking, fire-fighting and heating, to tourism, veterinary,
woodworking, whatever. Any profession or industry you can think of has
one or more magazines sent to it? larger industries may be served by
hundreds of magazines. If you want to market a product to the
motorcycle industry, for example, you would pick one of the
directories and look up "M" for "motorcycles", and find all the
motorcycle magazines in a single place. You would see 38 magazines
sent to the motorcycle industry, along with their data: circulation,
ad costs, publisher, phone, fax, and other information.?
"lawn and garden supplies may have only a dozen, the computer industry
has over 450 magazines."
http://www.bspage.com/1advert/advert1.html
ONLINE
I can provide you with a list of the top one hundred trade publications for 2005.
Would you be interested in this listing?
--Bobbie7
