Music in Levi Advert
Category: Arts and Entertainment > Television
Asked by: christofff-ga
List Price: $20.00
27 Aug 2006 00:09 PDT
Expires: 26 Sep 2006 00:09 PDT
Question ID: 759855
What is the classical music used in the black and white Levi advert, where a young man is shown to go to the trouble of smuggling a pair of jeans into Russia?
Re: Music in Levi Advert
Answered By: juggler-ga on 27 Aug 2006 01:15 PDT
Hello. The piece was an original composition by Karl Jenkins and Mike Ratledge. From Levi.com: "RUSSIA We open with our hero arriving at a Russian train station which is full of armed guards. Nervously, he's taken to a desk where a customs officer search his suitcase but finds nothing. They let him go, and he continues his journey through the busy streets until, relieved, he enters an apartment. He opens the suitcase and unwraps a paper wrapper containing what the officer had been searching for: a pair of Levi's jeans. MUSIC ARTIST: Karl Jenkins & Mike Ratledge" From: http://eu.levi.com/index.jsp?lang=en®ion=uk (on the lower menu, click on "MORE" > TV ads > archive) " Karl Jenkins has composed the following music for commercials which have now become classics: ... Levi's "Airport/Russia" which won London International Advertising Award for Best Original Music Scoring" http://www.karljenkins.com/media.php (Archived here if the page doesn't load: http://web.archive.org/web/20050204162321/karljenkins.com/media.htm For more information about the composition, the best approach would be to contact: Karl Jenkins Music Ltd. 46 Poland Street London W1F 7NA t. +44 (0) 20 7434 2225 f. +44 (0) 20 7494 4998 e. firstname.lastname@example.org -------- search strategy: LEVI.COM "karl jenkins" russia levi's I hope this helps.
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Thanks for all your help.
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