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Q: Music in Levi Advert ( Answered 4 out of 5 stars,   0 Comments )
Subject: Music in Levi Advert
Category: Arts and Entertainment > Television
Asked by: christofff-ga
List Price: $20.00
Posted: 27 Aug 2006 00:09 PDT
Expires: 26 Sep 2006 00:09 PDT
Question ID: 759855
What is the classical music used in the black and white Levi advert, where a young
man is shown to go to the trouble of smuggling a pair of jeans into

Clarification of Question by christofff-ga on 27 Aug 2006 00:30 PDT
He is shown standing in what appears to be a line at customs, while
some military men and their dog(s) walk past him.

Another website said this was Levi advert #65 though I don't know if
that's correct or not.

If it were played on a keyboard, the melody would sound something like:

A1 C1 E1 A2 C2 A2 E1 C1 A1 C1 E1 A2 C2 A2
Subject: Re: Music in Levi Advert
Answered By: juggler-ga on 27 Aug 2006 01:15 PDT
Rated:4 out of 5 stars

The piece was an original composition by Karl Jenkins and Mike Ratledge.


We open with our hero arriving at a Russian train station which is
full of armed guards. Nervously, he's taken to a desk where a customs
officer search his suitcase but finds nothing. They let him go, and he
continues his journey through the busy streets until, relieved, he
enters an apartment. He opens the suitcase and unwraps a paper wrapper
containing what the officer had been searching for: a pair of Levi's
MUSIC ARTIST: Karl Jenkins & Mike Ratledge"

(on the lower menu, click on "MORE" > TV ads > archive)

" Karl Jenkins has composed the following music for commercials which
have now become classics:
Levi's "Airport/Russia" which won London International Advertising
Award for Best Original Music Scoring"
(Archived here if the page doesn't load:

For more information about the composition, the best approach would be to contact:

Karl Jenkins Music Ltd.
46 Poland Street
London W1F 7NA
t. +44 (0) 20 7434 2225
f. +44 (0) 20 7494 4998 

search strategy:
"karl jenkins" russia levi's

I hope this helps.

Request for Answer Clarification by christofff-ga on 27 Aug 2006 01:36 PDT
Thank you. Does it appear to be available for commercial sale
anywhere?  (other than emailing Karl Jenkins to ask, which I will do

Clarification of Answer by juggler-ga on 27 Aug 2006 01:53 PDT
Jenkins has released some of his commercial compositions, such the
famous De Beers "A Diamond is Forever" music (also known as
"Palladio"), on compact disc. See:

Unfortunately, the Levi's piece doesn't appear to be on the CD. 
However, it's best to check with Karl Jenkins Music Ltd directly, as
they may be able to steer you in the right direct.  Good luck!

Clarification of Answer by juggler-ga on 27 Aug 2006 01:55 PDT
Meant to say: "... in the right direction."
christofff-ga rated this answer:4 out of 5 stars
Thanks for all your help.

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