Recent figures from Nielsen Netratings and comScore Media Metrix
indicate that YouTube's gender ratio is approximately 60% male, 40%
"According to Nielsen/NetRatings, weekly U.S. Web traffic to
youtube.com grew from 7.3 to 12.8 million unique visitors the week
ending July 16. Between January and June 2006, a larger audience spent
more time looking at more YouTube pages. The YouTube audience is
currently 60/40 male. Visitors between 12-17 years of age are nearly
1.5 times more likely to visit YouTube than the average Web user."
pdb communication technology media: YouTube demographics
"Men are 20 percent more likely to visit YouTube than women...
Visitors between 12-17 years old index the highest among the various
age groups... They are nearly 1.5 times more likely than the average
Web user to go to YouTube."
Netratings: YOUTUBE U.S. WEB TRAFFIC
"Visitors to YouTube.com are more likely to be male (57 percent) and
they are also significantly more likely than the average internet user
to be under 25 years old. Specifically, YouTube.com visitors are 54
percent more likely than average to be between the ages of 12 and 17,
and 25 percent more likely to be between the ages of 18 and 24...
Demographic Profile of Visitors to YouTube.com
Percent Composition of Unique Visitors & Composition Index
Total U.S. - Home, Work, and University Locations
Gender % Composition of Unique Visitors
Source: comScore Media Metrix"
iMedia Connection: Bush Boosts YouTube Traffic
My Google search strategy:
Google Web Search: youtube demographics men OR male
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