<Spending on waxes and other car cleaning products by region.
Waxes and polishes.
Regional activity
East coast 67%
Northern states 63%
Western states ? 54%
Southern states ? 51%
Waxes and polishes are most used by DIYers aged between 46 and 55.
In addition to this information the survey also gives the top 10
vehicles driven, occupations and ages of the DIYers surveyed.
Source: Advanstar communications. 31st Annual DIY Survey. August 2005.
http://www.aftermarketbusiness.com/aftermarketbusiness/data/articlestandard/aftermarketbusiness/342005/175347/article.pdf
Car wash products.
This survey looks at DIY car washers.
A map shows regional activity.
East coast states ? 73%
Southern states ? 73%
Western states ? 71%
Northern states ? 68%
In addition to the regional information this survey also gives the top
10 vehicles driven, occupations and ages of the DIYers surveyed.
Source: Advanstar communications Inc.
http://www.aftermarketbusiness.com/aftermarketbusiness/data/articlestandard/aftermarketbusiness/362004/119922/article.pdf
Wax products
This survey looks at what influences purchasing decisions.
Brand name 67%
Performance claim 48%
Attractive price 38%
In-store display 24%
Recommendation 22%
Technologically advanced product 19%
59% of buyers do not shop around comparing prices and 41% do.
Reason for buying wax and polish.
Regular maintenance 85%
Finish was looking dull 18%
Keep shine 2%
Polish chrome 2%
Frequency of waxing or polishing
Every 2 to 3 months 30%
Once a month or more 26%
Every 6 months 16%
Once a year 15%
The survey also gives details of the influence of advertising.
Source: Aftermarket Business. June 2004.
http://findarticles.com/p/articles/mi_m3306/is_6_114/ai_n6138082
2003 aftermarket sales of waxes and polishes - $680 million.
2003 retail chain sales of waxes and polishes - $514 million.
Sales figures are given from 1999 to 2003.
Market share by type of chain.
Automotive chains 41%
Non-automotive chains 2%
Department store chains 2%
Discount store chains 55%
Source: Aftermarket Business.
http://findarticles.com/p/articles/mi_m3306/is_4_114/ai_n6028258
Car Wash Products.
9th Annual consumer attitude study.
http://www.aftermarketbusiness.com/aftermarketbusiness/data/articlestandard/aftermarketbusiness/242005/165460/article.pdf
Car wash receipts $1,000s, 18 plus population, Per capita spending
California 872,569 26430285 33.01
Texas 503,531 16533683 30.45
Illinois 258,574 9522332 27.15
Florida 246,249 13721987 17.94
New Jersey 218,112 6556124 33.27
Ohio 192,876 8704930 22.16
Michigan 191,261 7596586 25.18
New York 190,691 14708746 12.96
Pennsylvania 183,462 9612877 19.09
Georgia 139,539 6709854 20.79
Indiana 135,354 4669126 28.99
North Carolina 118,079 6542201 18.05
Massachussetts 117,065 4940707 23.69
Tennessee 99,396 4572437 21.74
Missouri 92,189 4422078 20.85
Wisconsin 89,965 4240206 21.21
Colorado 89,012 3484652 25.54
Virginia 88,265 5742987 15.37
Minnesota 87,914 3903221 22.52
Maryland 78,397 4197427 18.68
Washington 71,699 4803394 14.92
Connecticut 64,559 2675291 24.13
Oregon 63,417 2791112 22.72
Louisiana 61,548 3375977 18.23
Iowa 59,759 2295533 26.03
Kentucky 58,143 3193245 18.21
South Carolina 57,106 3227881 17.69
Nevada 52,909 1793627 29.50
Kansas 47,497 2070402 22.94
Alabama 42,145 3468055 12.15
Nebraska 42,026 1327158 31.67
Oklahoma 41,851 2694548 15.53
Arkansas 36,336 2103532 17.27
Utah 35,694 1727029 20.67
New Mexico 30,291 1428902 21.20
Idaho 26,547 1057916 25.09
Montana 21,387 730676 29.27
Mississippi 20,654 2172544 9.51
West Virginia 18,245 1434359 12.71
Delaware 18,075 647645 27.91
Maine 17,005 1044169 16.28
New Hampshire 13,459 1006789 13.37
South Dakota 12,946 587663 22.03
Alaska 12,491 475337 26.28
North Dakota 11,488 500159 22.97
Wyoming 10,267 394973 25.99
Rhode Island 9,835 830835 11.84
Vermont 7,993 490431 16.29
Hawaii 3,485 975342 3.57
Source : Census Bureau
http://www.census.gov/econ/census02/data/industry/E811192.HTM
Population by state
Source: Census Bureau.
http://www.census.gov/popest/states/files/SC_EST2005_18+POP_RES.csv
St. Louis, Nashville and New Orleans ranked at the top of the car care
and maintenance category.
Source: Shell America?s Autopias Study.
http://www.theautochannel.com/news/2005/04/18/041283.html>
<Search strategy:>
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<"aftermarket business" "waxes and polishes">
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<census bureau>
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<Shell V-Power Consumer Car Care Survey>
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<shell americas autopias study>
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<Hope this helps.> |
