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Q: Kids with Cell Phones ( Answered 4 out of 5 stars,   0 Comments )
Question  
Subject: Kids with Cell Phones
Category: Business and Money > Advertising and Marketing
Asked by: davet210-ga
List Price: $20.00
Posted: 31 Aug 2006 12:15 PDT
Expires: 30 Sep 2006 12:15 PDT
Question ID: 761179
How many U.S. children 12 and under now have cell phones, and what are the
projections for the next few years? Need an authoritative source.
Answer  
Subject: Re: Kids with Cell Phones
Answered By: bobbie7-ga on 31 Aug 2006 13:35 PDT
Rated:4 out of 5 stars
 
Hello Davet210,

According to Yankee Group Research, 5.3 million U.S. Tweens ( 8- to
12-year-old children ) have cell phones. They predict  that the Tween
Market Has Potential to Double by 2010.

Excerpts:

?Yankee Group today announced that the tween market is the next new
growth opportunity for wireless carriers. The tween market, defined as
8- to 12-year-olds, has 5.3 million wireless users, accounting for
2.6% of all wireless subscribers. Amongst tweens, 27% have cell
phones?a penetration rate that is almost one-third that of the overall
wireless industry average as of year-end 2005.?

?? Tween Market Has the Potential to Double by 2010, Yankee Group
predicts that the tween market will continue to grow substantially
during the next 5 years, but little will change in the composition of
users within this age bracket.?

?Ten- to 12-year-olds will continue to dominate the market segment,
making up more than 75% of the tween market. Meanwhile, 8- and
9-year-olds will continue to have low penetration because of lack of
parent demand for wireless, as well as parental concerns regarding
cost control and an overall hesitancy about introducing their children
to cell phones at a young age.?


Yankee Group - January 18, 2006
http://www.yankeegroup.com/public/news_releases/news_release_detail.jsp?ID=PressReleases/01182005_TweenMarket.htm



======================================


According to the Yankee Group, only 1 percent of U.S. children younger
than age 9 have a cell phone.

Chicago Sun-Times,  Mar 24, 2005  
http://www.findarticles.com/p/articles/mi_qn4155/is_20050324/ai_n13465090


======================================


?According to the research firm Yankee Group, about 10 percent of kids
under 13 have a cell phone, up from 7 percent in 2004.?

Chicago Sun-Times,  Jul 25, 2005 
http://www.findarticles.com/p/articles/mi_qn4155/is_20050725/ai_n14914842


======================================


 ?According to MobileYouth, a London firm that tracks technology
issues, about 200,000 U.S. children between the ages of 5 and 9 were
carrying cell phones last year, and in 2006 that number is expected to
nearly double.?

?More than 7 million U.S. children between 10 and 14 have cell phones,
a number expected to increase to 11 million by 2006.?

Express-News: 04/16/2005
http://www.mysanantonio.com/business/stories/MYSA041605.4H.BizEx.tweens_cellphones.1df06178e.html


======================================


According to Carey Johnson, district manager of retail sales for
Verizon Wireless in Nebraska,  25 percent of children 12 years and
younger own a cell phone.

Surfwax: Aug 13, 2006
http://64.233.161.104/search?q=cache:q5z139vaM7EJ:news.surfwax.com/tech/files/Verizon_Wireless.html+%22percent+of+children+OR+kids+*+*+*+cell+phone&hl=en&gl=cl&ct=clnk&cd=25


======================================


Search terms used:
"million U.S. children *  cell phones"
million tweens with cell phones


I hope the information provided is helpful!

Best regards,
Bobbie7
davet210-ga rated this answer:4 out of 5 stars

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