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Q: Advertising on vehicles ( Answered 5 out of 5 stars,   6 Comments )
Question  
Subject: Advertising on vehicles
Category: Business and Money > Advertising and Marketing
Asked by: uzzz-ga
List Price: $10.00
Posted: 31 Aug 2006 13:13 PDT
Expires: 30 Sep 2006 13:13 PDT
Question ID: 761190
I would like to know how much is paid to display advertising on
vehicles in cities. For example there are many 'Smart' cars zipping
around Paris, France featuring a variety of advertising. My question:
What does this type of advertising cost?

Request for Question Clarification by pinkfreud-ga on 31 Aug 2006 13:36 PDT
Howdy, uzzz.

The generic name for this kind of thing is "wrap advertising."

Are you mainly seeking the cost of purchasing the printed "wrap"
itself, or are you looking for an estimate of the package cost
including the hire of the vehicle? Is Paris the only location that
you're interested in?

Clarification of Question by uzzz-ga on 31 Aug 2006 20:24 PDT
Hello Pink

I am basically interested in the package cost. You have peaked my
curiousity about the actual cost of the wrap. As far as locations I am
open to a variety of cities.

Thank you for your interest in this question.

Regardzzz

U
Answer  
Subject: Re: Advertising on vehicles
Answered By: pinkfreud-ga on 01 Sep 2006 10:06 PDT
Rated:5 out of 5 stars
 
I've gathered some general information for you about vehicle wrap
advertising. For specific price quotes, you'll need to make contact
with one of the firms involved; they don't typically post their prices
online. If you need assistance in locating an appropriate firm in a
certain city, I'll be glad to help.

From what I have read, it appears that most "wrapped" vehicles belong
to the customers whose ad is being displayed. There are a few
companies that "farm out" the wraps by soliciting private individuals'
cars, and compensating those individuals.

"How much does it cost?
To determine the cost of wrapping a vehicle, a number of variables
need to be taken into account. These include vehicle type, quantity of
vehicles, location, graphic coverage, life expectancy of graphics and
warranty/guarantee requirements. To help you determine the viability
of a project, below are ?ballpark? costs for the most popular
vehicles. Please note that these are for a one off vehicle wrap, using
customer supplied artwork and the vehicle being delivered to our
Edenbridge premises for application. It also assumes full coverage of
the vehicle, including any windows."

Smart Car - 900
VW Beetle - 1,200
Ford Transit Connect - 1,400
Mwb Transit - 1,700
Mercedes CL600 - 2,000
Double Decker Bus - 7,000"
 
VanWraps: 
http://www.vanwraps.co.uk/faqs.html

"Costs for car wraps depend on the size of the vehicle and amount of
graphics applied, but typically begin at $2-3K."

OnPoint Marketing & Promotions: Car Wraps Advertising Defined
http://www.onpoint-marketing.com/car-wraps-advertising.htm

"Vehicle advertising reaches everyone without discrimination. With a
price tag ranging from $2,500-$5,000."

Ads on Wheels: Why Buy A Vehicle Wrap? 
http://www.adsonwheels.com/why_buy_vehicle_wraps/

"Traditional billboard advertising ranges from about $600 to $2400 a
month. Compare this to a company van 'fully-wrapped' price of about
$3500 -- with a high-quality wrap that can last up to five years --
and it's easy to see how cost-effective vehicle wraps can be. And a
wrap typically generates about 8 million impressions in a year.
Multiply this by five years and no other advertising medium comes
close to the low cost per viewing."

FranchiseTrade: Drive Up Business Profits with Vehicle Wraps
http://www.franchisetrade.com/articles/vehicle-wraps.htm

"How much do vehicle wraps cost?
Many things factor into wrap pricing. Size of vehicle, amount of
graphics coverage, and design time are taken into consideration. Curvy
vehicles and vehicle with lots of surface obstacles are more
expensive. A Beetle or Hummer is more difficult than a boxy Ford
Econoline, for example. Full car wraps are usually in the $2,500-3,000
range. Larger vans are in the neighborhood of $3,000-4,000."

TechnoSigns: Vehicle Wrap Frequently Asked Questions
http://www.technosigns.com/wraps.htm

"Wrapped Consumer Vehicles
Target your demographic by utilizing drivers who travel thousands of
miles reaching millions of people with your message. Experience the
power of a true mass medium that not only advertises but also directly
markets to a specific audience.

Company Vehicle Program
Boost your brand awareness and employee morale by wrapping your
company vehicles with your message. Company Wraps are very cost
effective means to reaching millions of people.

Wrapped Commercial Fleets
Roll out your message in a top market or across the country by
utilizing our database of commercial drivers. From couriers and taxis,
to delivery van and tractor trailers, TruckWraps delivers a BIG
impact.

Creative Design
AdWraps Media's design team can help create a highly effective and
captivating campaign for your branded vehicles.

Street Marketing
Explode onto the promotional scene utilizing AdWraps Media trained
street teams available for tradeshows, conventions, product launches,
or any special event. These dedicated drivers will maximize your
message eight hours per day, six days a week."

Adwraps: Our Products and Services
http://www.ad-wraps.com/driversinfo.htm

"AdsOnCars has recruited a vast database of drivers who are willing to
carry brand messages on their own cars. We select, manage, verify and
pay these drivers for every campaign they complete.

We work closely with you to select the best drivers for your campaign
based on the extensive demographic and psychographic information
contained within our database, so we can carefully target your chosen
markets and drive your message home (excuse the pun) with maximum
impact!

Just imagine - a fleet of vehicles wrapped in vibrant graphics with
your brand message driven by carefully selected drivers penetrating
city centres, suburban communities, retail parks, the workplace,
motorways and many other areas that traditional media can't touch.

Furthermore, the medium comes with a built in brand ambassador, the
driver, who is local to the community and has direct access to the
intended audience. This is guerrilla marketing at its best!"

Ads on Cars: Advertisers
http://www.adsoncars.com/advertisers.asp

This Canadian company's website contains quite a bit of information,
including pricing charts. Warning: this is a Flash site with sound
effects that you may find annoying:

AutoMurals
http://automurals.com/

My Google search strategy:

Google Web Search: "wrap advertising" OR "vehicle wraps" cost
://www.google.com/search?hl=en&q=%22wrap+advertising%22+OR+%22vehicle+wraps%22+cost

I hope this helps! Please let me know if anything is in need of clarification.

Best regards,
Pink
uzzz-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
Just what I was looking for & much more! Thank you

Comments  
Subject: Re: Advertising on vehicles
From: pinkfreud-ga on 04 Sep 2006 15:18 PDT
 
Many thanks for the generous tip and the five stars!

~Pink
Subject: Re: Advertising on vehicles
From: myoarin-ga on 04 Sep 2006 17:06 PDT
 
Pink's most satisfactory answer took a different direction than the
original question:  "I would like to know how much is paid to display
advertising on
vehicles in cities."

The material cost of wrap advertising is only part of the expense.  
The car owners also get paid, of course.
I once asked someone who sold car roof signs.  I have forgotten the
details, but basically the owners got paid by the mile/kilometer
driven, and there were some other factors/controls that made logical
sense when I heard them.
Subject: Re: Advertising on vehicles
From: pinkfreud-ga on 04 Sep 2006 17:29 PDT
 
Myoarin,

As I said in my answer, firms that do this kind of thing typically do
not post their prices online. One exception is the AutoMurals site
(linked above). It's a Flash site, and I was not able to cut-and-paste
the pricing information.
Subject: Re: Advertising on vehicles
From: myoarin-ga on 05 Sep 2006 04:09 PDT
 
Yes Ma'am, Ms Pink,
I just didn't want that aspect to get completely overseen, and
certainly was not questioning the quality of your answer.
You can be sure that I wouldn't have posted unless Uzzz has shown
complete satisfaction.

Pinkfreud is five stars
Anywhere you can find her,
Live or on the web.

Myoarin
Subject: Re: Advertising on vehicles
From: acarmin-ga on 12 Oct 2006 15:40 PDT
 
We will be attending an event in Cannes, France and would like to wrap
the busses that we will be transporting attendees in. Can you
recommend a firm in or near Cannes that could help us out with this?
Thanks so much!
Subject: Re: Advertising on vehicles
From: pinkfreud-ga on 12 Oct 2006 15:53 PDT
 
acarmin,

If you'd like some help finding vehicle wrap firms in Cannes, a Google
Answers Researcher may be able to assist you, but you'll need to post
your own separate question. To post a question, start here:

http://answers.google.com/answers/askquestion

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