how does someone use my product / website tag line and use it to link
to their website in a google or yahoo search? What can I do to prevent
it? When you do a search on my product "Route-Excelerator"  other
companies appear in the search results list.  They have my home page
tag line and reference my URL (sometimes) but point to their URL as
the link.

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Request for Question Clarification by politicalguru-ga on 06 Sep 2006 05:26 PDT

Do you mean that when people type in your address (URL, I assume
http://www.route-excelerator.com/), they get a competitor's website;
or that a search for "Route-Excelerator" on Google
(://www.google.com/search?q=%22Route-Excelerator%22&start=0&ie=utf-8&oe=utf-8&client=firefox&rls=org.mozilla:en-US:official)
brings up, first of all the following, none of which is your site:

http://www.business.com/directory/food_and_beverage/vending/organizations/ 

http://www.monstermarketplace.com/googlesearch.asp?access=p&q=Vending%20Machine&start=40

http://ostg.pricegrabber.com/search_getprod.php/isbn=000448990X/sort_type=price

http://www.thebizplace.com/financial_services/business_opportunities/vending 

???

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Clarification of Question by routeexcel-ga on 10 Sep 2006 17:22 PDT

when a google search of my product "route-excelerator" the other
locations / companys display my tag lines from my website, but point
to their websites. in your second example.

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Clarification of Question by routeexcel-ga on 10 Sep 2006 17:26 PDT

Also, the URLs are in the natral surch results list NOT in the Paid
for links.  I use the paid for links as well.

Hi

the reason of why this happens , it is called keysearch policy by
seacrh engines, first to be in this was GOOGLE

this caused the famous litigation between Google/GEICO

clearly the opponent in the field pays to get his links displayed as
result when  a keyword involving his opponent is searched

"There's some very subtle clickthrough tracking going on at Google.
Just before you click on a link on a search-results page, at the 'on
mousedown' event, Google rewrites the links in its search results with
a long redirector URL that is presumably being used to track which
search results are being selected most often."

More details can be found here 

http://googleblog.blogspot.com/2005/08/courts-signal-that-googles-keyword.html

http://www.webpronews.com/insidesearch/insidesearch/wpn-56-20050817GoogleDidntLoseGooglevsGeico.html

This is how you can get some adbvantage from Google with this tech
nology, advertise your product here

https://adwords.google.com/select/Login


the same info from the yahoo search engine

http://www.clickz.com/showPage.html?page=3587316

I think this would clrify the question, 

Regards