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Q: Bar/Restaurant Market Research, Esp. Sports Bars ( Answered,   0 Comments )
Subject: Bar/Restaurant Market Research, Esp. Sports Bars
Category: Business and Money > Advertising and Marketing
Asked by: ffynon-ga
List Price: $75.00
Posted: 05 Sep 2006 13:50 PDT
Expires: 05 Oct 2006 13:50 PDT
Question ID: 762475
I am looking for market research, backed up by some sort of evidence.

The questions I would like answered are:

(1)  How many bars and restaurants are there in the United States?
(2)  How many sports bars/restaurants are there?
(3)  How many of those sports bars are chains/franchises?

I would prefer to get links/evidence to the answers.

Request for Question Clarification by pafalafa-ga on 06 Sep 2006 05:25 PDT

Question #1 is readily answerable.

#2 is tough...the phone book lists a few thousand sports bars
nationwide, but other sources indicate there are many more than this. 
It's hard to come up with realistic numbers though.

As for #3...I haven't a clue, nor do I think there is a source for
such information.

Given the limited information available on your topic, how would you
suggest we proceed on your question?


Clarification of Question by ffynon-ga on 06 Sep 2006 20:39 PDT
I would prefer some evidence on #2... finding some source that might
look into it.  One possible proxiy if you could find it is the number
of bars that subscribe to sports programming via DirecTV, like the NFL
package.  #3, I can live with out, but #2 is important.

Request for Question Clarification by belindalevez-ga on 07 Sep 2006 03:09 PDT
<Question 1 - easily answered.

Question 2 - I have figures for the number of sports bars with HDTV
installed and also the number of sports bars and restaurants with
satellite dishes.

I also have a sports bar revenue figure for 2004 and the annual growth rate.

Question 3 - I have figures giving the number of outlets for the major
players in the sports bar segment.
There are also general figures for the number of multi-unit bars.

Would any of this information be of use.

Best wishes


Clarification of Question by ffynon-ga on 07 Sep 2006 14:43 PDT
Belindalevez - 

I would pay for those answers, they would be perfect.

Jake Walker
Subject: Re: Bar/Restaurant Market Research, Esp. Sports Bars
Answered By: belindalevez-ga on 08 Sep 2006 06:13 PDT
<Bar/restaurant market research.

Number of bars and restaurants in the US.

Food services & drinking places 504,641
Drinking places (alcoholic beverages) 48,856

Food services & drinking places 694,310
Drinking places (alcoholic beverages) 71,618

Source: Census Bureau.

Drinking places by state.
This data set gives a state by state breakdown of the number of
drinking establishments. It also gives sales, annual payroll and
employee numbers.
Source: Census Bureau.

Drinking places (alcoholic beverages).

                         Total number of firms    Number of establishments.
All firms                         48,353                47,787
Single unit firms                 47,787                47,787
Multiunit firms                      566                  1069
Firms with 1 establishment           333                   333
Firms with 2 establishments          170                   340
Firms with 3 or 4 establishments      45                   152
Firms with 5 to 9 establishments      11                    69
Firms with 10 establishments or more   7                   175

Product lines
This data set gives a breakdown of sales by product line including
alcholic drinks, distilled spirits, wine, beer & ale, cigars,
cigarettes etc.

This report gives an overview of the drinking places (alcholic beverages) industry.

Number of sports bars.

It?s estimated that more than 6,000 sports bars exist across North
America with HDTV technology.
Source: The Digital Transition: A sports bar?s worst nightmare. By Gary Kayye

DirecTV programming is available in 35,000 bars and restaurants across
the United States.
Source: DirecTV

DirecTV will make pay-per-view packages available to roughly 30,000
sports bars and commercial establishments it services.
Source: The Houston Roundball Review.,000+sports+bars%22&hl=nl&ct=clnk&cd=1

10 to 15,000 sports bars and restaurant have satellite dishes.
Source: We?re here live?crunch! The New York Times.

Sports bar revenues. $1.2 billion in 2004. 3% growth.
This is a powerpoint presentation. You can see the powerpoint file by
clicking on the link at the top of the page. Alternatively by
highlighting the text on the html page, the text can be read.
Source: Mid-semester presentation. Haddon Kirk, Kofi-Owusu-Ofori, Will
Martin, Ibrahim Kalifa.


Competition in the sports bar sector.

Major players include:
Hooters of America ? 350 outlets
Champps Entertainment Inc. ? 60 outlets
Buffalo Wings Inc ? 220 outlets
Damon?s International ? 140 outlets
Total Entertainment Restaurant Corp ? 65 outlets
ESPN Zone ? 8 outlets
Fox Sports Skybox  - 7 outlets
Fox Sports Grill ? 6 outlets


Hooters of America Inc.
Operates and Franchises over 350 restaurants in 40 states.
Beach-themed bar and grills cater to sports fans. The menu includes
spicy chicken wings, chili and sandwiches. Beer accounts for around
25% of sales.
Estimated 2002  sales $275 million.
1-year sales growth 37.5%
Employees 6,700.

Champps Entertainment Inc.
Operates and franchises approximately 60 restaurants in 20 states
offering casual dining, bar service and entertainment. The menu
includes appetizers, salads, sandwiches and entrees. The restaurants
are multi-level incorporating a variety of design elements to create
differendt atmospheres. Entertainment includes the showing of sports
events, music and karaoke.
2004 sales $211.5 million. 
1-Year Sales growth ? 17%.
Net income - $5 million.
1-Year Net Income Growth ? 70.8%
Employees ? 5,400
(Source: Hoover?s Online).

Buffalo Wild Wings Inc.
Has 220 restaurants in 30 states. Owns and operates over 75
restaurants, the rest are franchised. The menu includes chicken wings,
burgers, salads, appetisers and desserts.
2003 sales $126.5 million.
1-year sales growth 31.6%
Net income $3.6 million
1-year net income growth 16.1%
Employees 3,377

Damon?s International.
Established in 1979. The company operates 140 restaurants and
franchises. The menu includes steaks, ribs, chicken, seafood and
appetizers. Each location has a dining room and sports-themed bar and
entertainment area called Damon?s Clubhouse.
Estimated sales 2004 - $77 million.
1-year growth 2.7%
Employees 3,350.
(Source: Hoover?s Online).'s/--ID__106393--/free-co-factsheet.xhtml

Total Entertainment Restaurant Corp.
Operates a chain of over 65 restaurants in over 20 states under the
names Fox and Hound, and Bailey?s. Offers full bar and restaurant
service. The menu includes barbecue, burgers, pizzas and appetizers.
Offers pub games including billiards and darts. Televisions show a
variety of sporting events.
2003 sales $121.7 million
1-Year sales growth 18.7%
Net income $6.5 million
1-Year Net income growth 9.7%
Employees 3,700.
(Source: Hoovers online).

ESPN Zone.
ESPN Zone is 80% owned by Walt Disney and 20% by Hearst. The company
lends its name to a chain of eight sports-themed restaurants. (Source:
Hoover?s Online).

B&B Restaurant Ventures LLC.
Founded in 2001. In the process of creating a network of sports bars
(Fox Sports Grill) which offer a menu of appetizers, sandwiches and
steaks in an upscale atmosphere including dozens of televisions
showing a variety of sporting events. The restaurants also hosts
banquets, parties and meetings. Three locations in Arizona, California
and Washington. (Source: Hoover?s Online).

Fox Sport Grill locations.

Fox Sports Grill
This article describes the opening celebration which included red
carpet arrivals, a live performance by platinum recording artist Smash
Mouth, and appearances by FOX Sports personalities including Terry
Bradshaw, Jillian Barberie and Joe Buck.  Other guests include
athletes such as Wayne Gretzky, Fred Couples, Curt Schilling, Claude
Lemieux, Roger Staubach, Mark Grace and Kenny Lofton, as well as
several Arizona business leaders.

"The primary difference between [ESPN] Zone and Fox Sports Grill is
the focus on the local market," Freeman said. "We believe that sports
are viewed in a local market, and the affinity of fans is pretty much
local. We are catering to the local market, as compared to Zone, which
is really more focused on the tourist market."
Fox goes toe to toe with ESPN. Nation?s Restaurant News. April 22, 2002.

This article explains how Fox Sports Grill aims to compete in the
sports bar sector. Bill Freeman distinguished their brand from other
contenders, stating that "we are creating a new category of
sports-restaurant-bar by having a high-energy destination restaurant
and a technology-driven sports bar." The executive also noted that his
concept is situated to appeal to a local market, rather than what he
described as the "tourist-driven product" at ESPN Zone. (Instant
replay: Fox Sports Grill to open 2n Unit. Nation?s Restaurant News.
May 19, 2003.)

Fox Sports Grills sales.
Sales are averaging $8 million per unit on an average check of $18.
Further expansion is anticpated at the rate of 3 units per year.

Fox Sports Grill differs from ESPN Zone in that its restaurants are
smaller -- ESPN Zones average 35,000 square feet -- and have a more
upscale approach. The sports bar is in a separate room from the dining
area. (Fox Sports Grill nabs Seattle locale. Los Angeles Business.
August 18, 2003.)

Competition in the sports bar sector.
Anticipated sales at the Fox Sports Grill in Irvine are $8 million.
Sports Grill intends to differentiate itself from competitors. 
According to Bill Freeman "we are creating a new category of
sports-restaurant-bar by having a high-energy destination restaurant
and a technology-driven sports bar." The executive also noted that his
concept is situated to appeal to a local market, rather than what he
described as the "tourist-driven product" at ESPN Zone.
Champps Entertainment has struggled recently with a decline in
earnings for the third quarter ended March 30. Revenues were $46
million and net income $544,000.  In 2002 third-quarter revenues were
$41 million and  income $1.8 million in income, representing a 2.5
percent decline for the quarter. The decline was attributed to an 8.4
percent drop in liquor sales. (Instant replay: Fox Sports Grill to
open 2nd Unit. Nation?s Restaurant News, May 19,2003.

Description of ESPN Zone in Chicago. (CenterStage Chicago)

Disney plans to open more sportsbars.
Disney plans to open 15-20 uber-sports bars within the next five
years. "By the end of the year, we'll have a network with different
franchises in different cities, a lot like a league," said Scott
Dickey, a former NBA exec, now director of marketing and sales for
Disney Regional Entertainment. (ESPN Zone Inkis All-Star Sponsor Team.
Brandweek, March 29,1999.)>


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<"directv"  sports bars>

<"bars and taverns" 2004 billion>

<fox sports grill million>

<hoovers online>

<espn zone>

<Hope this helps.>
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