What are the best options for managing my website's ads? I need a
solution that will manage all my website's ads - 500 to 750 of them.

BASIC REQUIREMENTS:
  - I need to track the clicks on each ad in order to bill my
customers (the advertisers).
  - I need to be able to easily add, remove, or modify ads myself
  - I also need to allow my advertisers to manager their ads online
(ie: to limit the amount they spend, change their ad layout, etc.).

BUDGET:
Our website receives about 80,000 page views a month (about 24,000
unique visitors), so we are not looking for a big company enterprise
solution. Rather, we are looking for a small- to medium-sized web
business solution. An *approximate* budget is:
     $5,000 to $10,000 one-time purchase and installation cost
        *OR*
     $500 to $1,000 per year recurring licensing cost

INFORMATION I'VE FOUND ABOUT AD SERVING (Outdated (2001)):
 - Ad Serving 101: http://www.clickz.com/showPage.html?page=903761

AD SERVING SOLUTIONS I'VE FOUND:
 - BanMan Pro: http://www.banmanpro.com/
 - Mediaplex AdServer: http://www.adserver.com
 
CLOSING:
I know there are "hosted ad serving" solutions out there. I think I
would rather a "local" ad server (a software solution we can install,
modify, and manage ourselves). But I would consider either "local" or
"hosted" if all the required functionality was available.

Thanks!

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Clarification of Question by jr_la_sf-ga on 12 Sep 2006 09:28 PDT

Some other people who have offered solutions to this question assume
that I need help marketing a service or product. Let me be clear that
I do not need help marketing my website or the advertising space we
sell. The ad space is already sold. I am just looking for a way to
manage those ads that we sell and put on our website and bill the
clients (the advertisers) more easily.

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Clarification of Question by jr_la_sf-ga on 27 Sep 2006 16:08 PDT

Per the comment below, I did contact double-click to inquire about
their DART product. Apparently they deal with larger clients and the
cost is at least $1,000 per month (possibly more, depending on how
much traffic your website gets)...significantly more than I am looking
to spend.

If you wanna put them on the homepage, maybe there is no enough space.
so...i suggest you should set some categories and put them in. that's
simple.

Having consulted and worked with many major enterprise businesses in
this area. The best platform that I recommend to use for your business
area is DoubleClick.

This is using their DART product.

http://www.doubleclick.com/us/products/digital_advertising/dfa/

Online solutions are often the best to deploy for many reasons. It's
cost effective, labor reducing, professionally managed, secured data
and robust infrastructures that would take your business some time to
establish and recoup the expenditures. Your ROI will capitalize much
faster with an online solution.

DoubleClick is the leading provider and will allow for exactly what
you are seeking. I would suggest you contact their sales rep for some
custom pricing options based on your needs. They will quote you based
on your volume and they are very competitive. If you are looking to
charge your clients for ad serving you don't want to be stuck with a
low level service.