U.S. online sales of fine jewelry
2004 $1.7 billion 4.7% of the total jewelry market.
2005 $1.9 billion 5.3%
2006 $2.2 billion 5.8%
2009 $2.7 billion 6.6%
According to analyst Patti Freeman Evans of Jupiter Research, U.S.
online sales of fine jewelry grew 19.3% from the prior year to $1.7
billion, or 4.7% of the total jewelry market.
?She expects this year's sales to rise 16.2% to $1.9 billion, or 5.3%
of the jewelry market.?
?In 2006, she sees a 13% gain to $2.2 billion, or 5.8% of the market.?
?By 2009, online sales of fine jewelry should hit $2.7 billion, or
6.6% of the total market.?
?Annual sales have averaged 45% growth the past five years. Earnings
have climbed an average of 50% over the same period.?
?Since its start in 1999, Blue Nile has grown into one of the nation's
10 largest specialty jewelers. Though it sells a full range of fine
jewelry, the company focuses on the diamond category.?
?Seventy percent of its revenue comes from diamond engagement rings,
while 20% comes from other types of diamond jewelry and the rest is
from everything from wedding bands to pearl necklaces.?
?One advantage Blue Nile has over traditional retail chains is it has
none of the overhead that comes with running physical locales ?It can
reduce prices 20% to 40% on items sold in stores.?
Womens Wall Street: 12/14/2005
See year-over-year sales growth
Jewelry Sales Online
?Online jewelry sales in the US market represented $2.1 billion of
total jewelry industry sales of $59.4 billion, up from $1.7 billion in
It took seven years (from 1996 to 2002) for online jewelry sales to
reach the $1 billion mark. Online jewelry sales doubled In the
following three years.
In 2005, online jewelry sales have a 3.5% market share, and they are
projected to reach a 7.7% share in 2010.
In part, the rise is due to high online sales of expensive diamond
May 15, 2006
Growth of Online Jewelry Sales
According to Forrester Research an increase in the number of female
shoppers will contribute to 14 percent of jewellery sales moving
online by 2010.
?Last year, it was estimated that 5 percent of jewellery sales were
occurring online, according to experts consulted for NATIONAL
JEWELER's $100 Million SuperSellers supplement. ?
?Thanks to innovations that will make online shopping simpler and more
engaging, online retail sales will nearly double within five years;
from $172 billion in 2005 to $329 billion in 2010, according to the
report. That increase includes a 14 percent compound annual growth
rate over the next five years. ?
- ?E-commerce will represent 13 percent of total U.S. retail sales in 2010.
- Travel remains the largest online retail category, growing from $63
billion in 2005 to $119 billion in 2010.
- General merchandise (all retail categories, excluding food and
beverage, auto and travel) will top $100 billion for the first time in
- Online sales of health and beauty products will grow at an annual
rate of 22 percent.
- Twenty-nine percent of small appliance sales will migrate to the Web
by the end of the decade, as a generation that grew up with the
Internet marries and attends weddings.
- Categories showing significant growth (i.e., growth outpacing the
overall 14 percent compound annual rate) include: apparel, consumer
electronics, health and beauty, food and beverage, home products and
Source: Europa Star Magazine.
October - November 2005 Issue
?Jewelry & Watches, as a category, grew 27 percent in 2005, according
to comScore. ?
ComScore Network's year-end Internet retail spending summary shows
consumers continued to grow their trust towards online purchases.
?For the Christmas holiday retail season 2005, comScore reports a 25
percent increase in retail sales to $19.6 billion, excluding travel. ?
?For the entire year, retail sales rose 24 percent to $82.3 billion,
and travel rose 20 percent to $61 billion. Gian Fulgoni, comScore
chairman, said that the total represents about 6 percent of total
Posted January 2006
According to Mark Vadon, Blue Nile CEO :
?Wal-Mart.com is doing fantastic on-line for jewelry. You see QVC
doing a great business on-line in jewelry. And I think new entrants to
the market, the ones you're talking about [Amazon.com and
Overstock.com] will more compete with those products as opposed to
?In 2004, Blue Nile reached 2.7 percent market share of the estimated
$4.7 billion U.S. engagement ring market. ...the engagement market in
the U.K. alone is a little over $900 million in U.S. dollars. So it's
about a fifth a size of the U.S. market.?
Feb 8th, 2005
"Jewelry has turned out to be a strong category online with
substantial growth in sales this season, increasing 32 percent
year-over-year as a category," said Heather Dougherty, senior Retail
analyst, Nielsen//NetRatings. "As the online buying population
matures, there is increased confidence and comfort in purchasing
non-commoditized goods online, which has provided retailers with the
opportunity to sell a wide variety of product categories and price
Harris Interactive: December 20, 2004
Statistics: E-Business Trends
?Last year, online retailers improved overall operating margins to 28%
from 21% in 2003. Catalog-based retailers continue to boast the best
operating margins, which rose to 32% last year from 28% in 2003.
Multi-channel retailers recorded record profitability last year.?
Jewelry and luxury goods, up 31%,
?Retailers expect fastest growth in cosmetics and fragrances, up 33%,
over-the-counter medications and personal care, up 32%, jewelry and
luxury goods, up 31%, and flowers, cards, and gifts, up 30%. Retailers
also expect the Internet to account for 10% or more of sales in
several categories this year, including computer hardware and software
(48%), tickets (28%), travel (26%), books (20%), consumer electronics
(13%), cosmetics and fragrances (12%), toys and video games (12%), and
flowers, cards, and gifts (10%).?
?VeriSign said that online jewelry purchases increased by 79 percent,
with diamond sales increasing by 101 percent over 2004. There were 540
percent more diamond transactions this year than last and the average
spent was $517.?
Trevor Healy, vice president, payment services, VeriSign:
?The growth in online sales for jewelry is a key indicator of
increased consumer confidence in spending more money online, ?With
diamonds showing the highest increase in online revenue during the
Valentine?s Day shopping season, we not only see that consumers are
comfortable making big-ticket purchases online, but also buying
sentimental and significant items through secured e-commerce sites.
This proves that online shopping has progressed past basic items, such
as books and CDs, thus opening new sales opportunities for merchants
from all categories?
?Online spending in the jewelry category increased 34 percent in 2005
as compared to the same time period in 2004. Diamonds led all
subcategories with a 130 percent increase in overall consumer spending
year over year. The diamonds category also held the highest
single-item ticket price of $427.?
February 16, 2005 - VeriSign, Inc
Forrester: U.S. Online Sales to Hit $329 Billion by 2010
?Cambridge, Mass.-based technology and market research company
Forrester Research has released its e-commerce forecast "US
e-Commerce: 2005 to 2010." Within that time, the firm expects U.S.
online retail sales to grow from $172 billion in 2005 to $329 billion
in 2010, in part thanks to innovation that will make online shopping
easier and more engaging.?
?an increase in the number of women shoppers will contribute to 14
percent of jewelry sales moving online by 2010, while online sales of
health and beauty products will grow at an annual rate of 22 percent;?
Fee Based Report
Report Title: US Online Jewelry Market
This report is a ready-reference for everyone interested in dynamics
of the US online jewelry market. It analyzes the market and attempts
to look into the issues surrounding the industry. The competition in
the market has been discussed and all major players have been
1.1 Market Definition
1.2 Market Overview
2. Market Dynamics
2.1 Market Trends
2.2 Product Innovations
3. Competitor Analysis
3.1 Profile of Market Leaders
3.1.1 Blue Nile
Jewelry Report, 2006 Update The Who, What, Where, Why And How Much Of
Unity Marketing Inc.
June 24, 2006
online jewelry market billion growth percent
online jewelry OR jewelry market billion growth percent
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