shmefty,
It is made clear in this legal document that the creature which
appears on the Corona bottle, is a "griffin", also known as griffon
and gryphon.
"fanciful design of a crown and two griffins ? mythological creatures
having a lion's body, eagle's head and wings, long ears, and an
eagle's claws."
http://www1.uspto.gov/web/offices/com/sol/foia/ttab/other/2000/22137.pdf
[see page 4]
HTML version:
http://66.102.9.104/search?q=cache:j1pl8QQcAooJ:www1.uspto.gov/web/offices/com/sol/foia/ttab/other/2000/22137.pdf
On the Terms & Conditions page of the Corona site, it states that
Modelo owns the trademarks "Crown and Griffins Design", and other
titles containing the term "griffins".
"Modelo is the owner of the trademarks CORONA CERVEZA and CROWN
DESIGN®; CROWN AND BANNER DESIGN®; CROWN AND GRIFFINS DESIGN®; CROWN
AND GRIFFINS DESIGN and LA CERVEZA MAS FINA®; CORONA (STYLIZED)®;
CORONA and CROWN AND GRIFFINS DESIGN®; CORONA EXTRA (STYLIZED)®;
CORONA EXTRA and CROWN AND GRIFFINS DESIGN and the words LA CERVEZA
MAS FINA®; CORONITA EXTRA®; CORONITA EXTRA and CROWN AND GRIFFINS
DESIGN and the words LA CERVEZA MAS FINA®; CORONA LIGHT and CROWN AND
GRIFFINS DESIGN®; MODELO®; MODELO ESPECIAL®; NEGRA MODELO®; CROWN AND
GRIFFINS DESIGN®; and CROWN AND GRIFFINS DESIGN and LA CERVEZA MAS
FINA® and all related logos and designs, in the United States and
other countries."
http://www.corona.com/noflash/legal/terms.php
I have not found an official explanation why Corona chose to use this
creature in its logo, but I would guess it has to do with the fact
that the griffin is often thought to be a protective symbol
representing strength and vigilance. It was sacred to the sun and kept
guard over hidden treasures. The two griffons appear to be vigilantly
guarding a round golden vessel, containing beer presumably, which is
capped with a golden crown. It would indicate the liquid is precious
and worth protecting. Quite a powerful symbol, really.
Here's a good picture:
http://web.mit.edu/martijn/www/pictures/beer/corona.jpg
Here's one description about the griffin:
"GRIFFIN: This chimerical creature has the head, wings, and talons of
an eagle with the body of a lion, and is said expressed the ideal
combination of swiftness, strength and intelligence. Historically the
Griffin has been emblematic of valour, vigilance and death defying
bravery. Guillim, an often-quoted heraldic writer says this about the
Griffin, "sets forth the property of a valorous soldier whose
magnanimity is such that he will dare all dangers, and even death
itself, rather than become captive." This creature is as old as the
time of the Phoenicians, was sacred to the sun, and kept guard over
hidden treasures. It is symbolic of watchfulness, courage,
perseverance, and rapidity of execution. In legend, the creature was a
symbol of superbia (arrogant pride), because Alexander the Great was
said to have tried to fly on the backs of Griffins to the edge of the
sky. During the Middle Ages, Christian nobles searched for Griffin's
eggs or "grypeseye" which they mounted and used for cups, believing
they brought health to any beverage."
http://www.heraldryclipart.com/heraldry-symbolism.html
You'll find more detailed descriptions here:
Griffins, Griffons, Grifons and Gryphons
http://www.occultopedia.com/g/griffin.htm
Griffins - The Eagle and the Lion
http://www.crystalinks.com/griffins.html
The Griffin
http://thanasis.com/griffin.htm
It is interesting to note that there was a rumour going about that
workers at the Corona brewery would urinate into the beer!
See:
Urban Legends Reference Pages: Business (Urine in Corona Beer)
http://www.snopes.com/horrors/food/corona.asp
I hope this information is useful.
Best regards,
jackburton
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corona beer creature mythological creature
corona beer +creature +lion +eagle
"la cerveza mas fina" |
