I would like a breakdown of the average acquisition cost per media. In
other words...
On Average, it cost "X" to aquire a customer via online marketing
"X" to aquire a customer via telelvision
Need info for Print, Direct Mail, Email Marketing, Television, Internet.

Please credit sites or companies where you got the info.

Hello Daknocom, 

U.S. Bancorp's Piper Jaffray has estimated the average cost to acquire
a new customer is:

Direct Mail Campaigns - $70 per new customer 

Email Marketing - $60 per new customer 

Print  (Yellow Page Advertising)  -  $20 per new customer 

Internet (Search Engine Optimization)  - $8.50 per new customer 

?Acquisition costs for television advertising was not available, due
in part to the inability to track ROI.?
 
SmallBiz News: January 2006
http://www.davidwilliams.biz/small-biz-news/2006-01-January.htm


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?According to McKinsey and Company, average customer acquisition costs
for television advertising can be approximately $230 CDN; for a
specialty magazine the cost is around $125 CDN. Affiliate customer
acquisition costs average approximately $70 CDN.?

Affiliate.net
http://www.affiliate-net.net/grabarticle.asp?id=118


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Search terms:
Customer acquisition costs 
Print
Direct Mail
Email
Television
Internet

I hope the information provided is helpful!

Best regards,
Bobbie7