Within the past 2 months I stumbled upon either a news or research
article discussing television viewing habits.  In the article, it
states that even dedicated viewers only watch a small percentage of
their favorite shows and that casual viewers may only watch 10% of the
episodes.  The Sopranos was mentioned, complete with the obvious quip
to the effect of "what would someone really get out of watching just a
few Sopranos episodes..." (approximate quote of course, if I had the
real one I could find it!)  Payout to the person who can locate this
article.  If it cannot be found, I will consider partial payments to
people who provide reference materials in this space.  Thanks!

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Request for Question Clarification by pinkfreud-ga on 24 Sep 2006 10:44 PDT

This appeared in the New York Post online on July 31, 2006:

"Anybody know that the average TV viewer does not - not - make an
appointment to watch even their favorite programs? Statistics - and
don't ask me who cobbled together these numbers - reveal the average
viewer watches 1.5 out of 10 episodes of their favorite shows. And
that's across the board in sports, entertainment, news, soaps or that
reality dreck. A higher than average percentage, however, is a date to
watch James Gandolfini, Lorraine Bracco, Edie Falco & Co. The
'Sopranos' addict catches 3.6 out of 10 episodes. Although what he can
get out of one-sixth of a 'Soprano' showing, who knows. Maybe just a
suggestion of a whack?"

New York Post: Cindy Adams
http://www.nypost.com/seven/07312006/gossip/cindy/cindy.htm

Please let me know if this is the right article.

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Clarification of Question by littleduckie-ga on 24 Sep 2006 14:24 PDT

This isn't the article I'm looking for, but this gossip columnist is
clearly referencing the same article.  I need the original source
which I believe was either a research study or trade magazine article.