Hello cslicer,
A most effective marketing strategy would be a combination of targeted
advertising to publications that these industry workers (DJs and
programming managers) would read, events that they might attend, and
the companies they work for. I have provided many examples of all of
the above. Take out print ads in publications. Go to events and meet
these people for yourself. Market your website aggressively in ads and
on those publications' websites.
My first and most important piece of advice is to ensure that you have
a great product to sell. If it's great and makes people's lives easier
and entertains them, it will virtually sell itself and you won't need
to do as much "marketing" as you would otherwise. Your website will
have to be very hip-looking, catchy and attention-getting in order to
stand out as a great product for the radio industry.
--------------------
First, it would be most helpful to advertise directly to the industry
itself. You need to have your products advertised in industry
newsletters and publications.
Here are some publications that cater to the industry:
Radio Ink
http://www.radioink.com/
Profiles for key markets:
http://www.radioink.com/marketprofile.asp
Here are some lists that Radio Ink keeps that could help you target
your marketing-- for example, they list the "most influential" people
in radio and the best program managers.
Radio Ink Lists
http://www.radioink.com/radioinklists.asp
This may be a good contact for getting your ads in this trade publication:
Chuck Renwick
Chuck Renwick is VP/National Sales for Radio Ink. He can be reached by
email at chuckrenwick@radioink.com
Lois Chooljian
Lois Chooljian is Director of Sales at Radio Ink. She can be reached
by email at lois@radioink.com.
---
RAIN
(Radio and Internet Newsletter)
presents a quarterly "RAIN Vendor Guide"
http://www.kurthanson.com/vendorguide2003.asp
"To help you maximize your business opportunities in the hopefully
healthier new world that's on the horizon, today we're presenting our
quarterly "RAIN Vendor Guide" issue ? a guide to products and services
for broadcasters and webcasters that can help you reduce your expenses
and increase your revenues in 2003 and beyond.
You'll find companies in this guide that will help you increase your
audience size, expand your operations, improve efficiencies, cut
costs, and grow your revenues."
"Note: If you're a vendor and would like to have a listing in this
guide, which will be available in RAIN every day all year long, it's
not too late: Please call us at 1-312-527-3879 or e-mail us here
[kurt@kurthanson.com] and we'll add your company's listing within
minutes. (For rate information on this and other marketing
opportunities in RAIN, click here
[http://www.kurthanson.com/ratecard.asp].)"
----
Radio World
http://www.rwonline.com/
Radio World has a segment in which they will evaluate your product and
review it for publication:
Radio World Evaluations
http://www.rwonline.com/pages/s.0051/t.p0001.html
Here is the information to advertise in the publication:
Radio World Advertising
http://www.rwonline.com/advertise.shtml
Download Media Kits or Contact:
Claudia Van Veen at: 703-998-7600 ext 154; email cvanveen@imaspub.com
They also provide a free listing in a directory for those with
products that would benefit the industry:
Radio World-- Product Listing
http://www.rwonline.com/pandsdir/add-listing.shtml
-----
Radio Magazine
http://www.beradio.com/
Radio Magazine accepts ads.
U.S. SALES DIRECTOR
Steven Bell
913-967-7221
sbell@prismb2b.com
Radio also publishes a yearly edition of its "Product Source," listing
products that are useful to the radio industry.
Radio- Product Source
http://beradio.com/20050902/
They also run a Buyer's Guide for those in the industry:
Radio- Buyer's Guide
http://www.radiobuyersguide.com/
----
Radio and Records
Radio and Records is a leading industry publication. Just about a
month ago, it ceased operation under its old name and relaunched
itself as "The New R&R." It still serves the same purpose, however,
which is to cater to the music industry and inform them of chart
positions.
New R&R
http://en.wikipedia.org/wiki/R%26R_%28magazine%29
Radio and Records
http://en.wikipedia.org/wiki/Radio_&_Records
It accepts ads here:
http://www.radioandrecords.com/radiomonitor/about_us/ad_opps.jsp
RADIO INDUSTRY ADVERTISING SALES
Karen Mumaw
Opportunities, Marketplace & Directory Sales Representative
kmumaw@radioandrecords.com
Michelle Rich
Sales Representative: Eastern US
mrich@radioandrecords.com
Brooke Williams Trissel
Sales Representative: Western US
btrissel@radioandrecords.com
---
Inside Radio
Inside Radio has an email newsletter reaching 30,000 daily
subscribers, which you could advertise in. The information can be
found on this page.
Inside Radio email newsletter
http://www.insideradio.com/advertise.asp
----
You should also cater to DJ publications themselves. Here are a few of those.
The DJ Times magazine
http://www.djtimes.com/
--------------------
Next, there is an organization you can join called NAMM-- the
International Music Products Association. This is an organization
specifically tailored to those who make products geared to the music
industry.
NAMM
http://www.namm.com/
Membership Information
http://www.namm.com/membership/
NAMM has industry-wide trade shows that provide a wide audience for
its members. The next trade show is in January 2007 in Anaheim,
California.
NAMM Trade Show
http://www.thenammshow.com/
There is also a smaller trade show, held in the summer, which was held
in summer 2006 in Austin, Texas.
NAMM also publishes reports on the music industry:
NAMM Global Reports
http://www.namm.com/musicusa/
--------------------
Radio station owners--
You could approach the companies that own radio stations with your
product and see if you have any success pitching it. Some of these
companies are so huge and own so many stations that success with even
one could mean success for your product. You could ask these companies
for lists of their stations (some of them give complete listings on
their websites and some do not), and from there you could approach the
radio stations individually if you don't experience success with the
overall company.
Consolidation is rapidly occurring in the radio industry, so this is
easier than in times past. An increasing number of radio stations
across the US are owned by Clear Channel Communications.
Here is a comprehensive list of the largest radio station owners:
Radio Ink Companies Page
http://www.radioink.com/companynews.asp
Here are some other owners of large numbers of radio stations:
In Canada:
Standard Broadcasting Corporation
http://www.standardradio.com/
Wikipedia entry on Standard Broadcasting
http://en.wikipedia.org/wiki/Standard_Broadcasting
--includes a list of stations that SBC owns
Standard is the largest privately owned multimedia company in Canada.
Here is a portal they operate which connects to a huge group of
Internet radio stations.
http://www.standardinteractive.com/
They also operate Canada's largest Internet radio service, Iceberg Radio.
http://www.icebergradio.com/
-----------------------
Milestone Radio
http://www.milestoneradio.com/
Wikipedia-- Milestone Radio
http://en.wikipedia.org/wiki/Milestone_Radio
-----------------------
In America:
Clear Channel Communications
http://www.clearchannel.com/
Clear Channel's contact for radio is:
Radio
Sanda Coyle
Phone: 1-210-822-2828
Email: sandacoyle@clearchannel.com
------------------------
CBS Radio
About CBS Radio
http://www.cbsradio.com/about/index.php
"CBS RADIO is one of the largest major-market radio operators in the
United States, with stations covering news, alternative rock, country,
FM talk, classic rock, oldies, JACK and urban formats, among others. A
division of CBS Corporation, CBS RADIO operates 179 radio stations,
the majority of which are in the nation's top 50 markets. The overall
mix of each radio station's programming is designed to fit the
station's specific format and serve its local community."
Here is a list of their local stations:
http://www.cbsradio.com/stations/index.php
------------------------
Radio One
http://radio-one.com/
About Radio One:
http://radio-one.com/about/
"Radio One, Inc. (www.radio-one.com) is the nation's seventh largest
radio broadcasting company (based on 2005 net broadcast revenue) and
the largest radio broadcasting company that primarily targets
African-American and urban listeners. Including announced
acquisitions, Radio One owns and/or operates 71 radio stations located
in 22 urban markets in the United States and reaches approximately 14
million listeners every week."
Corporate Sales:
Radio One, Inc.
5900 Princess Garden Parkway
7th Floor
Lanham, MD 20706
301-306-1111
Corporate Sales
corpsales@radio-one.com
------------------------
Cox Radio
http://coxradio.com/
"Cox Radio, Inc. is one of the largest radio broadcasting companies in
the United States based on revenues. Cox Radio, Inc. owns, operates or
provides sales and marketing services to 80 stations in 18 markets.
This radio portfolio includes 67 FM stations and 13 AM stations. In 15
of its 18 markets, Cox Radio, Inc. operates three or more stations."
You could try this general information outlet to see who to approach
with your program.
Cox Radio, Inc.
6205 Peachtree Dunwoody Road
Atlanta, GA 30328
phone: 678.645.0000
email: cxr.info@cox.com
------------------------
Entercom Radio
About Entercom Radio:
http://www.entercom.com/pages/about.html
"Entercom owns and operates a nationwide portfolio of radio stations.
We operate multi-station operations with leading positions in
virtually all of our markets, which includes many of the country?s top
markets. These markets include Boston, Seattle, Denver, Sacramento,
Portland, Kansas City, Indianapolis, Milwaukee, New Orleans, Norfolk,
Buffalo, Memphis, Providence, Greensboro, Rochester,
Greenville/Spartanburg, Madison, Wichita, Wilkes- Barre/Scranton and
Gainesville/Ocala .
Entercom?s stations provide many different types of programming from
oldies to rock, news/talk to country, smooth jazz to sports. In
addition, the Company is the exclusive radio broadcaster of the Boston
Red Sox, Boston Celtics, Seattle Seahawks, New Orleans Saints, Buffalo
Sabres and numerous major college sports teams."
Entercom Communications Corp.
401 City Avenue, Suite 809
Bala Cynwyd, Pa 19004
Phone: 610-660-5610
Fax: 610-660-5620
------------------------
Univision Radio
http://corporate.univision.com/corp/en/urg.jsp
" Univision Radio today owns and/or operates 69 stations in 16 of the
top 25 U.S. Hispanic markets, including Los Angeles, New York, Miami,
San Francisco/San Jose, Chicago, Houston, San Antonio, Dallas,
McAllen/Brownsville/Harlingen, San Diego, El Paso, Phoenix, Fresno,
Albuquerque and Las Vegas. Univision Radio also owns and operates 4
radio stations in Puerto Rico.
Univision Radio's growth strategy has been to acquire English-language
stations, mainly in the largest U.S. Hispanic markets, re-launching
them as Spanish-language formatted stations. Including its
affiliates, the Univision Radio network covers approximately 73% of
the U.S. Hispanic population and has over 10 million listeners
weekly."
------------------------
Bustos Media
http://www.bustosmedia.com/
"Bustos Media is a Spanish-language radio company which owns and
operates radio stations in the mid-size, but high growth, markets
throughout the United States. Bustos also produces syndicated network
formats, targeting US Hispanics which are now being carried by dozens
of affiliated radio operators across the nation."
Bustos lists the stations it owns on its website and the contacts for
each group of stations.
------
Border Media Partners (BMP)
http://www.bmpradio.com/
"Border Media Partners is the nation?s largest privately held Hispanic
radio company.
With 35 radio stations and growing, BMP Radio offers quality
programming to our listeners and marketing results for our customers."
---------------------------
Broadcasting associatons--
Broadcasting associations and their various industry conferences may
help you gain more of an audience in this area. There is the National
Association of Broadcasters (NAB) and there are also broadcasting
associations in almost every state. All the broadcasting associations
of every state are linked to on this page:
College Broadcasting, Inc's list of possible scholarships
http://www.askcbi.org/resources.php
There is also the National Association of College Broadcasters.
Here are some more associations to contact:
Canadian Association of Broadcasters (CAB)
http://www.cab-acr.ca/
College Broadcasters, Inc.
http://www.askcbi.org/
Canadian Society for Independent Radio Production
http://www.firststage.ca/csirp/index.html
--they have a newsletter called the Wavelength, which has new
production and equipment ideas for broadcasters
American Women in Radio and Television, Inc.
http://www.awrt.org/
International Webcasting Association
http://www.webcasters.org/
American Disc Jockey Association
http://www.adja.org/
(for Canadians also)
Canadian Disc Jockey Association
http://www.cdja.org/
The CDJA has a publication called DJ Pulse.
DJ Pulse
http://www.cdja.org/Adrates.pdf
Radio and music conferences--
Conferences can be a great way to sell a great product to an
interested group of people. Thousands of people in the industry you
want to target will be all in one place at one time, and an in-person
advertisement or demonstration can be a great way to show off and sell
your product to those who may want it.
Here are some upcoming music and radio gatherings you could try to attend.
NAB New York
(National Association of Broadcasters)
October 23-25, 2006
Javits Convention Center
http://www.nabnewyork.com/
"The NAB New York event brings together suppliers of cutting-edge
technologies and services for high-level production professionals in
television, video, film, and web from the Northeast area. Attendees
from news, corporate, government, sports and advertising industries
will be looking for the latest in video, audio, HD production and post
production products and services."
---
National College Media Convention in St. Louis, Missouri
http://www.studentpress.org/acp/
October 25-29, 2006
----
Streaming Media West
October 31-November 2, 2006
San Jose, CA
San Jose McEnery Convention Center
http://www.streamingmedia.com/west/
----
National Assocation of Broadcasters
November 12-14, 2006 ? Rome, Italy
"The NAB European Radio Conference brings together radio broadcasters
from around the world in a beautiful European city for an in depth
look at hot radio issues and techniques and a chance to interact with
international colleagues."
http://www.nab.org/AM/Template.cfm?Section=Events1&TEMPLATE=/CM/ContentDisplay.cfm&CONTENTID=5331
----
Canadian Association of Broadcasters' Convention
November 2006 in Vancouver, Canada
http://www.cab-acr.ca/english/about/convention/default.shtm
----
SATCON
the Satellite and Content Delivery Conference & Expo
November 29-30, 2006
Jacob K. Javits Convention Center
New York, NY
http://www.satconexpo.com/
SATCON Marketplace:
http://www.worldteleport.org/displaycommon.cfm?an=1&subarticlenbr=48
----
Global Entertainment and Media Summit
December 9 and 10, 2006, New York City
http://www.globalentertainmentnetwork.com/
----
College Broadcasting, Inc. Regional Conference
Loyola Marymount University in Los Angeles, California
February 7-9, 2007
http://www.askcbi.org/events.php?id=129
----
NAB 2007, by National Associaton of Broadcasters
NAB2007
April 14 - 19, 2007 ? Las Vegas
"The most comprehensive showcase of electronic media in the world,
NAB2007 will bring together over 1,400 exhibiting companies and more
than 105,000 attendees from 130 countries, making it Electronic
Media's Essential Destination."
http://www.nab.org/AM/Template.cfm?Section=Events1&Template=/TaggedPage/TaggedPageDisplay.cfm&TPLID=57&ContentID=3713
http://www.nabshow.com/
----
Streaming Media East 2007 Conference & Exhibition
Streaming & Digital Media Solutions for the Business World
May 14-16, 2007, Hilton Hotel, New York City
http://www.streamingmedia.com/east/speakerinfo.asp
----
Canadian Music Week--
Official Site
http://www.cmw.net/cmw2007/index.asp
Wikipedia entry on Canadian Music Week
http://en.wikipedia.org/wiki/Canadian_Music_Week
"Canada's largest annual entertainment event dedicated to the
expression and growth of the country's music, media and entertainment
industries."
Music Week is an industry gathering/festival and concert held over
four days in the spring in downtown Toronto.
----
National Association of Campus and Community Radio Stations Conference:
June 2007 in Vancouver, BC, Canada
This year's conference (June 2006)
http://www.ncra.ca/conference/
----
Unfortunately you just missed it for this year, but the International
DJ Expo was just held in New Jersey in August 2006. Presumably, it
will take place again next year at the same time. Here is the 2006
website:
http://www.djtimes.com/djexpo/2006/index.htm
Over 5,000 DJs attend.
" Here?s Why
? Debut new products to a keen and targeted market
? Educate the DJ market on why your products are best
? Use the show as an R&D tool by learning the needs & wants of the DJ market
? Horizontally Expand your business into an established, but still
fast-growing market
? Sell DJ equipment & supplies to an audience that is ready to buy
? Sponsor evening events to increase name-brand Recognition"
----
National Association of Broadcasters Radio Show
September 2007
this year in Dallas---
http://www.nabradioshow.com/
Information for Exhibitors
http://www.nabradioshow.com/exhibitors/default.asp
"The NAB Radio Show® is the ultimate venue for connecting with Radio.
There's no better place to interact one-on-one with thousands of radio
professionals - from station management to CEOs, engineers to program
directors. Put your technology presentations and product demos in
front of the people who need them the most. The show floor provides an
intimate environment that makes your solutions part of the education."
---
Billboard Magazine lists a myriad of events on its website:
List of Industry Events
http://www.billboardevents.com/billboardevents/index.jsp
---------------------------
Satellite radio--
XM and Sirius satellite radio are increasing their market share year
to year in both the United States and Canada. XM has seven million
subscribers and Sirius has three million. There is a third satellite
radio company, Worldspace, which has recently begun service and
operates in Europe, Africa and the Middle East. Here is an interesting
study on satellite radio:
Radio Intelligence
January 2006
http://www.rabmarketing.com/nmWebsite/public/RI_Satellitecs2.pdf
XM Radio
XM"s Programming Center and Corporate Headquarters - Washington, DC
1500 Eckington Place, NE
Washington, DC 20002
Phone: 202-380-4000
Fax: 202-380-4500
Listener Care: 1-800-XM-RADIO (1-800-967-2346)
Sales and Marketing Solutions - New York, New York
52 Vanderbilt Avenue
Suite 510
New York, NY 10017
SIRIUS
Contact page:
http://www.sirius.com/servlet/ContentServer?pagename=Sirius/CachedPage&c=Page&cid=1019257316790
SIRIUS Satellite Radio
1221 Avenue of the Americas
New York, NY 10020
-------------------------------
Market research reports--
Here are some research reports that require a subscription from the
Radio Advertising Bureau. They may be helpful.
Radio Advertising Bureau
http://www.rab.com/public/media/factbook.cfm
---------------------------------------
Lists of Radio Stations--
Here are some lists of radio stations that may be helpful:
Texas Music Office -- South Texas stations
http://www.governor.state.tx.us/divisions/music/directory/radio/radio.south.htm
At the top of that page, there are links to all the other regions of
Texas, and links to stations by genre as well-- a very helpful tool.
The National Association of Campus and Community Radio Stations of
Canada also releases a directory listing 225 campus and local
stations. It's called the "NCRA Directory of Campus, Community and
Non-Profit Radio in Canada."
You can find a copy of it online here for either $75 or $150:
http://www.ncra.ca/homefiles/Directory.html
Most comprehensively, the Radio Journal offers a massive directory
called the RadioBook.
"This extensive radio station directory is considered the ultimate
radio station reference guide, covering over 13,000 stations and
nearly 400 radio markets in the U.S. & Canada. Nearly 900 pages in an
8.5" x 11" soft cover book."
http://www.insideradio.com/radiodirectory.asp
Inside Radio has a useful tool for searching stations by category here:
100000 Watts Radio and TV Directory
http://www.insideradio.com/goout.asp?u=http://www.100000watts.com/
------------------------------
European Union--
Additionally, for when you do move on to the EU, here are some radio
associations that you might contact for information:
# Community Radio Association (CRA)
15 Paternoster Row
Sheffield S1 2BX
# Independent Association of Radio Producers (IARP), 50 Lisson Street,
London NW1 5DP.
# Radio Academy, PO Box 452, London W1A 43Z.
# Association of Independent Radio Companies (AIRC), Radio House, 46
Westbourne, Grove, London W2 5HS.
Here are further links concerning satellite radio internationally:
Worldspace
http://www.worldspace.com/
Radio publications:
Radio Magazine UK
http://www.theradiomagazine.co.uk/
Here is a directory with an extensive listing of members of the
Association for International Broadcasting throughout the world:
http://www.aib.org.uk/
Sources:
Hobson's Graduate Employment and Training Advice: DJs
http://www.get.hobsons.co.uk/advice/media_radio
Radio Industry Publications
http://www.business.com/directory/media_and_entertainment/radio/reference/publications/
Webcasters.org list of upcoming events
http://www.webcasters.org/
Wikipedia entry on disc jockey
http://en.wikipedia.org/wiki/Disc_jockey
DJ Associations and Publications
http://www.dancemasters.net/public/djinfo/DJASSOC.HTM
Search terms:
marketing radio djs
Radio Marketing Guide and Factbook for Advertisers
bustos media
Entercom Radio
"border media partners"
worldspace
milestone radio
canadian music week
univision radio
largest radio broadcasting companies
radio industry publications
namm
college broadcasting association
"international broadcasting"
radio and records
Canadian Society for Independent Radio Production
radio industry vendor
disc jockey publications
new radio industry products
disc jockey association
If you need any additional help or clarification, please let me know
with the "request for clarification" feature and I'll do all I can to
help. Thanks!
Cheers,
--keystroke-ga |
