Google Answers Logo
View Question
Q: Online Vs Offline Marketing & Advertise ROI ( No Answer,   0 Comments )
Subject: Online Vs Offline Marketing & Advertise ROI
Category: Business and Money > Advertising and Marketing
Asked by: laurentsj-ga
List Price: $200.00
Posted: 26 Sep 2006 05:17 PDT
Expires: 26 Oct 2006 05:17 PDT
Question ID: 768507
The BIG question:  Is Online Marketing and advertising more cost and
time effective than offline mediums? And by how much?

We believe so, but need to demonstrate it to potential clients:

We are needing quotable, verified, and up-to-date facts & figures of
cost comparison between off-line and online advertising using as
example two business sectors:

A - Real estate


B - Tourism

For example, we have found this report, but cannot verify its accuracy

We would need similar cost comparison ideally for US and European Real
Estat Market, as well as US and European Tourism Trade.

We need proof of the following facts:

1 - Quality Prospect conversion rate.

2 - Marketing and Advertising ROI  and ratio to convert Prospect into actual sales.

3 ? Ration of online and offline potential prospect.

4 ? comparison between:

Organic placement in Search Engines
Internet Pay per click, 
Pay on Placement, 
Direct E-Mailing,, 
Regular Print periodic and newspapers ads,
Off Road banners
Direct paper mail
Telephone Marketing
TV and radio

Wishing you in finding the holy grail argument in favour of internet.

Good luck
There is no answer at this time.

There are no comments at this time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy