Google Answers Logo
View Question
Q: Pricing of media sites/brands... ( No Answer,   2 Comments )
Subject: Pricing of media sites/brands...
Category: Business and Money > eCommerce
Asked by: thehambloke-ga
List Price: $45.00
Posted: 01 Oct 2006 20:51 PDT
Expires: 31 Oct 2006 19:51 PST
Question ID: 770049
Assume you have a book product you sell on your site, have a lively
discussion board with over 50K members, and a newsletter mailing list
(targeted, opt-in members) of over 500K. The whole operation is held
together under the umbrella of a very focused brand name.

There are several revenue streams of this brand/site. There is the
book itself, the ability to advertise on the boards, also you can rent
our your targeted list of 500K to other marketers who want to generate
leads in a similar business segment.

A bigger company would want can acquire your brand/site and integrate
into their company, or use their expertise to take the entire
operation to new heights.

How would such a brand/site be priced to sell? What variables would come into play?

(This of Myspace and some smaller type of media brands.)
There is no answer at this time.

Subject: Re: Pricing of media sites/brands...
From: fhercito-ga on 01 Oct 2006 23:10 PDT

1.- Domain Name
2.- Links in technorati and
3.- Backlinks
4.- PageRank
5.- Traffic flow
6.- Design
7.- Generating income + website operating costs = profit income
8.- Location and accebility
9.- Visitor type
10.- Content

Visit this sites:
Subject: Re: Pricing of media sites/brands...
From: thehambloke-ga on 02 Oct 2006 16:43 PDT
That's helpful, but I'm talking about an entire brand, not just a small website.

1 million members in a subscribed list (targeted, opt-in), a wide
audience consumer product with a price point of over $100 per unit,
and 50K active members in a community to start with...

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy