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Q: On line on demand models and pricing ( No Answer,   2 Comments )
Subject: On line on demand models and pricing
Category: Arts and Entertainment > Television
Asked by: sjukhusgrisen-ga
List Price: $100.00
Posted: 03 Oct 2006 19:05 PDT
Expires: 09 Oct 2006 21:01 PDT
Question ID: 770626
I need data on the following:
- Which model do broadcasters and others (excluding porn)use when
charging users for downloads/streaming of audiovisual content such as
drama episodes, documentaries, etc. Do they use pay per view/use
primarily, or is it more common with an access fee (subscription).
Does this vary between markets ?(one can imagine smaller markets may
use access feees more ?
- What price levels are common for A: pay per view/use and B: Access
fees, expressed in Euros or US$.
There is no answer at this time.

Subject: Re: On line on demand models and pricing
From: tvr-ga on 03 Oct 2006 20:57 PDT
Well, I had attended the Streaming Media East summit in New York in
May 2006 and the general consensus at that time was that these models
are still maturing and there is no ONE particular model (at least at
that time).

However, CPM seems to be leading the way. ComScore is one company that
tracks this kind of information and might be a good source for you to
start at. If my memory is correct the ongoing CPM rate was around $25.

I frankly feel that the models are still continuing to mature. So just
do not copy some model - just because they are doing it. CPM would not
have worked for us and we're adopting a flat fee for a given amount of
time as it is more suitable for our markets.

Hope this helps.

Subject: Re: On line on demand models and pricing
From: sjukhusgrisen-ga on 04 Oct 2006 17:36 PDT
Thanks very helpful- just one question if I may when you say "not
suitabel for us" who are you ?

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