Online Advertising Market Research
My questions relates to revenues generated by online communities (i.e.
myspace, digg, etc). What I want to know is how can a site owner
determine benchmarks for advertisement generated revenue? For example,
if site ABC has 30,000 page views per day that should equate to X
number of clicks [on ads] and thus Y number of dollars (in this case
cents). I realize there are no hard-and-fast rules for this but what
are generally accepted guess-timates?
Finally, to put it in a different way: If site ABC wants to generate
$50K in monthly revenue they will need to have X number of page views
with a click through rate of Y%.
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