What are the annual advertising expenditures in the United States?  A
complete answer needs to include a media breakdown by category that
covers at least (1) direct mail (2) broadcast (TV and/or radio) and
(3) print.  The source needs to be credible enough that it could be
used in an academic citation.

Hello Seekthetruth,

According to TNS Media Intelligence, the leading provider of strategic
advertising and marketing information total advertising expenditures
in 2005 were $143.3 billion.

------------------------------------------ 
           Ad Spending by Media
------------------------------------------ 
Media                       Full Year 2005 
                            (Millions)
------------------------------------------ 
NEWSPAPERS (LOCAL)          $25,090.50 
NETWORK TV                  $22,455.20 
CONSUMER MAGAZINES          $21,688.00 
CABLE TV                    $15,874.10 
SPOT TV                     $15,529.20 
INTERNET                     $8,322.70 
LOCAL RADIO                 $7,364.90 
B-TO-B MAGAZINES             $4,471.00 
SYNDICATION ? NATIONAL       $4,222.50 
SPANISH LANGUAGE MEDIA       $4,219.20 
OUTDOOR                      $3,528.80 
NATIONAL NEWSPAPERS          $3,466.70 
NATIONAL SPOT RADIO          $2,604.10 
SUNDAY MAGAZINES             $1,619.50 
FSI's                        $1,441.50 
NETWORK RADIO                $1,009.90 
LOCAL MAGAZINES                $385.50 
------------------------------------------ 
TOTAL                      $143,293.40
------------------------------------------ 

Source:
TNS MEDIA INTELLIGENCE:  February 27, 2006 
http://www.tns-mi.com/news/02282006.htm




Total advertising expenditures for the first half of 2006 were $73. billion.

---------------------------------------------- 
Advertising Spending by Media: First Half 2006 
---------------------------------------------- 
MEDIA                       Jan-June 2006
                            (Millions)		
---------------------------------------------- 
NETWORK TV                      $12,277.3		
NEWSPAPERS (LOCAL)              $11,645.2		
CONSUMER MAGAZINES              $10,902.5		
CABLE TV                         $8,142.1		
SPOT TV                          $7,691.8		
INTERNET                         $4,692.0		
LOCAL RADIO                      $3,554.3		
SPANISH LANGUAGE MEDIA           $2,400.8		
B-TO-B MAGAZINES                 $2,181.9		
SYNDICATION ? NATIONAL           $2,109.1		
OUTDOOR                          $1,832.7		
NATIONAL NEWSPAPERS              $1,766.4		
NATIONAL SPOT RADIO              $1,226.0		
FSI's                              $954.3		
SUNDAY MAGAZINES                   $891.0		
NETWORK RADIO                      $484.1		
LOCAL MAGAZINES                    $226.3		
---------------------------------------------- 
TOTAL                           $72,977.9		
---------------------------------------------- 


Source:
TNS MEDIA INTELLIGENCE 
September 6, 2006 
http://www.tns-mi.com/news/09062006.htm




Search terms:
?Advertising expenditures? by media
?Ad Spending?  by media


I hope the information provided is helpful!

Best regards,
Bobbie7

---

Clarification of Answer by bobbie7-ga on 10 Oct 2006 11:20 PDT

The Insiders Report is another good source of information

Insiders Report 
Advertising Expenditures Presentation
June 2006

-----------------------------------------
THE OUTLOOK FOR 2006 NATIONAL ADVERTISING
-----------------------------------------
Media                    2006 Projections    
                         $(000,000)
-----------------------------------------
4 TV Networks                $17,175
Spot TV                       11,045
Cable TV                      19,120
Syndication TV                 4,080
Radio                          4,325
Magazines                     13,425
Newspapers                     7,465
-----------------------------------------
CONSUMER MEDIA SUB-TOTAL      76,635
-----------------------------------------
Direct Mail                   59,635
Yellow Pages                   2,205
Internet                       9,705
Other National Media          36,925
-----------------------------------------
TOTAL NATIONAL              $185,105
-----------------------------------------

Download here:
http://www.universalmccann.com/downloads/reports/BobCoen_6_28_06.pdf

---

Request for Answer Clarification by seekthetruth-ga on 10 Oct 2006 11:21 PDT

Hi Bobbie7, this looks great except that this breakdown doesn't
include item #1, Direct Mail, and this is the one I need most. The
question is pretty explicit that I do need this category.  Unless I'm
misinterpreting the categories listed, it doesn't look like direct
mail is included in your answer.  Please clarify.

---

Request for Answer Clarification by seekthetruth-ga on 10 Oct 2006 11:23 PDT

Wait, I found Direct Mail in the clarification to your answer.  This
is sufficient.  Thanks.

---

Clarification of Answer by bobbie7-ga on 10 Oct 2006 11:41 PDT

You're Welcome. :-)

Quite prompt and covered the issues.  The answer clarification
provided essential follow-up.

Thank you for the tip!
--Bobbie7