Hello hartness28,
Thank you for your interesting question. ATM advertising was being
very much hyped from about 2000 to 2003, then it fizzled. This is
because its main backers, Bank of America and Wells Fargo, completely
backed off from any type of advertising on ATMs at this time due to
problems with viruses and worms taking over the ATMs and preventing
them from working properly. Ads, for the most part, have graphics that
need to be delivered via the Internet and Windows Microsoft software.
When devastating Microsoft worms came out in 2003, many ATMs were
completely shut down and spread the viruses back and forth among
themselves, wreaking havoc for the banks and their customers. This is
most likely a situation that banks don't want to deal with again.
Here are some of the hyped-up stories from that time period:
" Bored Waiting for Cash? That Couldn't Last."
http://www.keepmedia.com/pubs/USBanker/2002/10/01/556493?extID=10037&oliID=229
"Coming to your ATM?"
http://money.cnn.com/2000/07/19/banking/q_bankrate/index.htm
"Before year's end, you'll be able to preview new movie releases at
more than 800 new Wells Fargo "Super-ATMs" in California and Arizona.
The San Francisco-based bank plans to make available full-motion movie
previews, as well as Internet news and sports, on all 6,000 of its
ATMs nationwide in 2001."
"Bank Of America Puts ATMs Online"
http://informationweek.com/809/bank.htm
"Citing positive customer response to a pilot of Internet-enabled
automated teller machines, Bank of America this week will expand the
trial. If all goes well, each of the bank's 14,000 ATMs--the nation's
largest ATM network--will be upgraded next year [2001]."
"Wells Fargo unveils ATMs with ads, news"
http://amarillo.com/stories/050200/usn_wells.shtml
"Nader Criticizes Wells Fargo's ATM Captive-Customer Ads, High Fees"
http://lists.essential.org/commercial-alert/msg00005.html
When Wells Fargo began rolling out this plan, Ralph Nader began a
boycott. "Wells Fargo wants to make you watch
ads and gouge you with ATM fees. We encourage
consumers to avoid the ads and the fees by taking their business
elsewhere."
In order to enhance the ATM user's experience and be able to remotely
patch machines, Bank of America decided to enable all of its ATM
network to access a bank intranet using Windows software after
positive responses from customers. The software was paid for by short
advertising that was played to the customer waiting for their cash.
The system seemed to be a great one, popular with customers, and plans
were made to roll it out to the entire Bank of America ATM network.
However, in August 2003, a BoA corporate server came down with the
Nachi worm and infected other computers on the network. Of course,
the computers at BoA that the ATMs connected to were on the Internet,
were infected with viruses, and spread it to the ATMs. Customers
couldn't get cash and it was a bad position for Bank of America to be
in. They then apparently decided to get rid of the entire system.
"Experts worry after worm hits ATMs"
http://msnbc.msn.com/id/3675891/
"Web-Enabled ATMs: What Could Possibly go Wrong?"
http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Web_Enabled_ATMs__What_Could_Possibly_go_Wrong_-217.html
Search terms:
atm advertising overlooked
atm advertising disappointing
"bank of america" + atm advertising
"bank of america" + web-enabled atms
on-screen advertisements atms
upgrade atms ads
wells fargo atm ads
If you need any additional clarification, let me know and I'll be glad to help.
--keystroke-ga |
