Good to answer another question for you.
Although slogans can't be copyrighted, they sometimes can be trademarked, or in
the case of a service, servicemarked. The U.S. Copyright Office website covers
part of this. There are exceptions to the copyright restriction as well.
"What Does Copyright Protect?"
"Copyright does not protect names, titles, slogans, or short phrases. In some
cases, these things may be protected as trademarks. Contact the U.S. Patent &
Trademark Office, 800-786-9199, for further information. However, copyright
protection may be available for logo artwork that contains sufficient
authorship. In some circumstances, an artistic logo may also be protected as a
One resource you can use is the U.S. Patent and Trademark Office (USPTO)
website, and their search utility.
If we use the above search engine, we find that, to no real surprise, the "King
of Beers" slogan is trademarked by Anheuser-Busch, and "We Try Harder" belongs
Even if the slogan you have in mind does not appear on a USPTO search, that
does not mean you would be free and clear to use that it, as sometimes the
databse might not reflect recently filed claims, or the slogan might be
considered the intellectual property of a company.
Here are some pages which point out why a company might or might not have a
trade mark on a slogan, but would still probably litigate if someone used the
slogan without permission.
European Space Agency - "Can slogans qualify for trademark protection?"
USPTO - "In re Phoenix Intangibles Holding Company"
Bottom line is that you need to tread very carefully when doing anything that
might be considered trade mark or intellectual property infringement.
If you need any clarification, please feel free to ask.
Search strategy: Bookmarks and personal knowledge of the U.S. Copyright and
the USPTO websites.
U.S. Copyright Office
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