According to the Pew Internet and American Life Project Report, 31% of
all African Americans adults have broadband at home.
?Adoption of high-speed internet at home grew twice as fast in the
year prior to March 2006 than in the same time frame from 2004 to
2005. Middle-income Americans accounted for much of the increase,
along with African Americans and new internet users coming online with
broadband at home.
At the end of March 2006, 42% of Americans had high-speed at home, up
from 30% in March 2005, or a 40% increase.?
?African Americans, whose home broadband penetration grew by 121%,
from 14% of all adults to 31% with high-speed at home.?
May 28, 2006
The Pew Internet Project?s report on broadband adoption is based on
the Project?s March 2006 survey.
?According to the 2005 Pew surveys, African Americans with broadband
at home behave much like their white counterparts. They use the
Internet with similar frequency, they send e-mails at similar rates,
and they get news online about as often.
May June 2006 (Vol. 34 , No. 3)
Bringing Broadband to African American Communities
TAPPING INTO THE POWER OF THE BLACK DOLLAR: STILL THE BIGGEST MINORITY MARKET
?The Internet is More Effective with Black Women and Black Youth -
Women tend to use the internet more intensely than men, but the most
active Internet users are the 18-34 segment.?
Radio Advertising Bureau
According to NiaOnline.com, ?nearly 65% of African-American
respondents to a survey of women consumers said they ?frequently or
almost always? visit a web site before purchasing a product, compared
to 58% of white respondents.?
The survey also found that ?16% of African-American respondents said
their favorite web sites have a major influence on their purchasing
decisions, compared to 12% of white respondents.?
?The study also found that 32% of black women access the Internet most
often from work, compared to 9% of white women.?
Download the following presentation for more information.
Trends in Internet Adoption and Use: Comparing Minority Groups
The commercial report ?The African-American Household Online? might
also interest you.
This report examines how black women are adopting and using the
Internet, as well as how they are influenced by it in their buying
?The report also compares black women Internet users to their white
counterparts, as well as to average black female demographic
characteristics contained in U.S. Census data. It is the first major,
independent research report to put a spotlight on the black female
For a preview of the NiaOnline Research Monitor, pricing information,
and more on the company's full range of marketing products and
services, contact Heather Davis, V.P. of Sales and Marketing, at
312-222-0943 or firstname.lastname@example.org
African Americans broadband internet shopping +women
I hope the information provided is helpful!