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Q: Cases of delivering Subliminal messages ( No Answer,   4 Comments )
Subject: Cases of delivering Subliminal messages
Category: Business and Money > Advertising and Marketing
Asked by: sensorybranding-ga
List Price: $9.50
Posted: 17 Oct 2006 06:18 PDT
Expires: 16 Nov 2006 05:18 PST
Question ID: 774330
Hi there,

Please provide a list of methods that marketers try to convey a
subliminal message.

I'm looking for cases and real life examples. E.g., some marketers
create sex symbols in ice cubes; some marketers use popcorn smell to
stimulate people's tendency to go to cinemas, etc...)

million thanks!!
There is no answer at this time.

Subject: Re: Cases of delivering Subliminal messages
From: pinkfreud-ga on 17 Oct 2006 06:29 PDT
There's quite a bit of debate about how much of the "subliminal
messages" thing may be imaginary or accidental. This may be of
interest to you:
Subject: Re: Cases of delivering Subliminal messages
From: czh-ga on 17 Oct 2006 14:38 PDT
Hello sensorybranding-ga,

You might be interested in the collection of questions lindstrom-ga
posted while researching his book on sensory branding. The results are
included in his book BrandSense.


~ czh ~
Subject: Re: Cases of delivering Subliminal messages
From: myoarin-ga on 17 Oct 2006 15:54 PDT
Back when women wore panty girdles, one brand sold them in tubular packaging.  
I'll probably remember the brand name after I post this.

Manufacturers of squirt bottle hand soap seem to prefer opaque white liquid.
(Well, that's what my wife buys.)
My odorless roll-on deo now comes in a more phallic-shaped container
with a hemispherical screw-on cap.  Previously, the bottle was a
straight cylinder with a  cap to match  - flat on top.  Now that the
question has been raised, I recognize that the new bottle has a quite
suggestive indentation.
(My wife bought it - same brand.  I wonder if it is also still sold in
the old bottle?  She buys something else for herself.)

I expect that there are other examples like this.

I don't know if this is subliminal.  More than fifty years ago as a
kid, I recognized the dychotomy between the text and the photos on an
ad for shampoo.
The text read:  "The closer he gets, the better you look," but the
series of three photos showed the female running towards the viewer,
with "him" only partial shown from behind on the last image.  For me 
- even back then -  the text presented the direct message a potential
customer would like:  He will come closer; while the indirect message
was that she could dare to run to him.

Subject: Re: Cases of delivering Subliminal messages
From: sensorybranding-ga on 17 Oct 2006 19:20 PDT
thanks everyone for your efforts so far.

Dear pinkfreu - the link you provide is very useful and is the kind of
answer i'm looking for. More on the real commercial world and famous
cases that have been discussed in the marketing / advertising world.

Keep up the good work and million thanks!

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