infoUSA's marketing budget
Category: Business and Money > Advertising and Marketing
Asked by: tailwag-ga
List Price: $30.00
17 Oct 2006 11:40 PDT
Expires: 16 Nov 2006 10:40 PST
Question ID: 774403
What does infoUSA spend on marketing/advertising? http://www.dmnews.com/cms/dm-news/database-marketing/37600.html says they're spending more than last year. But what is their total expense?
Re: infoUSA's marketing budget
Answered By: bobbie7-ga on 17 Oct 2006 12:18 PDT
Hello Tailwag , According to infoUSA Chairman-CEO Vin Gupta, the company has boosted its annual advertising and marketing budget from about $19 million in 2005 to close to $30 million this year. Quote: ?Vin Gupta, chairman-CEO of infoUSA, said in a conference call Tuesday that the company has boosted its annual advertising and marketing budget from about $19 million in 2005 to close to $30 million this year. New advertising will include TV and radio spots to promote the company?s products, he said.? Source: BtoB Online, Jan 25, 2006 InfoUSA posts higher earnings, revenue http://www.btobonline.com/article.cms?articleId=26740 Search terms: infoUSA marketing budget million OR percent I hope the information provided is helpful! Best regards, Bobbie7
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