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Q: infoUSA's marketing budget ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: infoUSA's marketing budget
Category: Business and Money > Advertising and Marketing
Asked by: tailwag-ga
List Price: $30.00
Posted: 17 Oct 2006 11:40 PDT
Expires: 16 Nov 2006 10:40 PST
Question ID: 774403
What does infoUSA spend on marketing/advertising?
http://www.dmnews.com/cms/dm-news/database-marketing/37600.html says
they're spending more than last year. But what is their total expense?
Answer  
Subject: Re: infoUSA's marketing budget
Answered By: bobbie7-ga on 17 Oct 2006 12:18 PDT
Rated:5 out of 5 stars
 
Hello Tailwag , 


According to infoUSA Chairman-CEO Vin Gupta, the company has boosted
its annual advertising and marketing budget from about $19 million in
2005 to close to $30 million this year.


Quote:

?Vin Gupta, chairman-CEO of infoUSA, said in a conference call Tuesday
that the company has boosted its annual advertising and marketing
budget from about $19 million in 2005 to close to $30 million this
year. New advertising will include TV and radio spots to promote the
company?s products, he said.?


Source:
BtoB Online, Jan 25, 2006
InfoUSA posts higher earnings, revenue
http://www.btobonline.com/article.cms?articleId=26740


Search terms:
infoUSA marketing budget million OR percent


I hope the information provided is helpful!

Best regards,
Bobbie7
tailwag-ga rated this answer:5 out of 5 stars

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