Google Answers Logo
View Question
Q: Getting featured in magazine editorials ( Answered 4 out of 5 stars,   0 Comments )
Subject: Getting featured in magazine editorials
Category: Business and Money > Advertising and Marketing
Asked by: marypeyton-ga
List Price: $50.00
Posted: 20 Oct 2006 09:11 PDT
Expires: 19 Nov 2006 08:11 PST
Question ID: 775379
What steps should my small, family owned, children's bedding company
take to get featured in an industry related magazine editorial without
hiring a pr firm? We've already issued a press release and had no
response. We've also participated in a consumer trade show sponsered
by a popular magazine. What's the secret? Who do you have to know? our
site is
Subject: Re: Getting featured in magazine editorials
Answered By: bobbie7-ga on 20 Oct 2006 11:17 PDT
Rated:4 out of 5 stars
Hello Marypeyton,

There are several ways to go about getting a feature story or
mentioned in a magazine.

From Site Point:

?Press releases are what editors, writers, and reporters look at to
find businesses they feel would make a good feature story and are
probably your best first line of fire.  Have one professionally
written about what is newsworthy about your site. Just the fact that
you have a website that sells high-end products isn't enough. What
about your site would you like to feature? Do you have a special
product or a new line of products? Is one of your products "hot" right
now and do you have special plans to promote it? Do you have a
promotion that would be good news? Have your copywriter build the
press release around that.?

?...if you have advertised in magazines, contact your sales rep and
mention your news. Suggest that you are looking for more exposure and
ask him/her who to contact at their publication. Get the name. Editors
that get letters that start out "Dear Editor" or "To Whom It May
Concern" often file the letter in the circular file. Enclose a copy of
your Press Release if you have one.?

?... look in the masthead of publications that you believe will give
you the exposure you want. The names of most of the editors should be
there. If they aren't, look at the message from the editor (which
should be close to the front of the issue) and write that person,
again using the name and inquiring about the magazines procedure for
writing feature stories. It never hurts to ask. Again, enclose a copy
of your press release if you have one.?

?.... look at free-lance writer sites and see if you can find a free
lance writer who is willing to do a story on your site. Don't purchase
the article from them. A good free lance writer will find several
'spins' to put on one article and may submit it or query editors of
several publications.?

?.... contact your product vendors and ask if their company is
sponsoring a promotion that will be featured and request (or suggest)
mention. Look to your niche market or the niche of one of your best
selling lines.?

?... in trying to get a story in a magazine, don't shoot for the moon.
High profile publications like Vogue and Cosmo generally have planned
long-term schedules and it could take months or years to get any
action. In addition, they have staff writers snooping for scoops on
the latest and greatest. Your chances of getting into one of these
magazines is minimal unless you have already been featured in a
smaller publication.?

Site Point


From askmetafilter:

?I'm looking for quality business awards or publicity opportunities -
things I can apply for that might bring some more recognition to some
of the businesses that I'm involved in.?

?Writing for the trade press of businesses you operate can be an
effective attention draw, if done well. You have to produce articles
that are fact filled, current, and that are aligned with the editorial
vision of whatever publication you target. You have to approach it as
if you were a free lancer, but you probably won't get paid for your
writing in cash, as a free lancer might. Instead, your recompense is
usually of the form of a 1 or 2 column inch "bio blurb" which might
include a link to your business Web site, or a contact e-mail

?You can also order editorial reprints of articles (usually at reduced
rates) for use as publicity material or handouts at marketing events?.

?If you are operating Web based businesses, you might look into
submitting articles or white papers on a topic with which you have
personal interest and familiarity.?

?Start local/regional. In the US, the network of Business Journals has
a series of awards programs in each of their cities (really just
targeted advertising opportunities, but also can be company "resume
filler"): Diversity in Business, Women in Business, 40 Under 40, etc.?

?Also, many chambers of commerce hold annual awards for entrepreneurs,
technology, and business growth.?


?You can get a lot of free press by connecting yourself with a non
profit. Maybe sponsor an event or offer a workshop or start a
scholarship and then send out a press release. Do it consistently and
you will soon find your name/business name in the paper more often.?


Find a copywriter or hire a freelancer to write an article in one of these sites:

Copywriter forum

Freelance Success

Writerfind is a marketplace for writing & communications professionals

Use Elance to get free quotes for your writing project

Get free quotes from report writers and editors for your project within hours!'s free service quickly connects you with thousands of top
report writers and editors


How Mail Order Catalogs can Give Your Business a Big Lift

Get national exposure

?Catalogs offer start-ups and small companies exposure to millions of
potential customers. When your product appears in a recognized
catalog, your product and your company enjoy instant credibility.?

Here is advice from an expert detailing what catalogs can do for your business.


Marketing Sherpa also offers some informative interviews, case studies and articles

PR on a Low Budget: Combine 3 Tactics for Peak Impact

How to Get Trade Press to Carry Case Studies About You & Your Clients: 13 Tips

How to Get Your Business Covered in the Detroit Free Press

7 Guerrilla-Publicity Tips for Businesses

How to Discover & Get Mentioned in the Most Powerful Blogs for Your Industry

How to Craft Emailed PR Pitches so Business Magazine Editors Respond
to Them

How to Be Interviewed by Forbes Magazine Writers

How to Get Your Company or CEO Mentioned in Inc. Magazine

Building Buzz - How to Get Cool Consumers to Spread the Word About Your Brand

Four Steps to Land More Interviews on High-Profile Radio Shows


Search terms:
?How to? get your business OR company " featured in a magazine"
Getting your business featured OR mentioned in a magazine

I hope the information provided is helpful!

Best regards,
marypeyton-ga rated this answer:4 out of 5 stars
This is pretty much the same stuff I've already seen. I guess I was
looking for some "magic formula". Thank you for your prompt reply
though, and especially for all the helpful links!

There are no comments at this time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy