There are several ways to go about getting a feature story or
mentioned in a magazine.
From Site Point:
?Press releases are what editors, writers, and reporters look at to
find businesses they feel would make a good feature story and are
probably your best first line of fire. Have one professionally
written about what is newsworthy about your site. Just the fact that
you have a website that sells high-end products isn't enough. What
about your site would you like to feature? Do you have a special
product or a new line of products? Is one of your products "hot" right
now and do you have special plans to promote it? Do you have a
promotion that would be good news? Have your copywriter build the
press release around that.?
?...if you have advertised in magazines, contact your sales rep and
mention your news. Suggest that you are looking for more exposure and
ask him/her who to contact at their publication. Get the name. Editors
that get letters that start out "Dear Editor" or "To Whom It May
Concern" often file the letter in the circular file. Enclose a copy of
your Press Release if you have one.?
?... look in the masthead of publications that you believe will give
you the exposure you want. The names of most of the editors should be
there. If they aren't, look at the message from the editor (which
should be close to the front of the issue) and write that person,
again using the name and inquiring about the magazines procedure for
writing feature stories. It never hurts to ask. Again, enclose a copy
of your press release if you have one.?
?.... look at free-lance writer sites and see if you can find a free
lance writer who is willing to do a story on your site. Don't purchase
the article from them. A good free lance writer will find several
'spins' to put on one article and may submit it or query editors of
?.... contact your product vendors and ask if their company is
sponsoring a promotion that will be featured and request (or suggest)
mention. Look to your niche market or the niche of one of your best
?... in trying to get a story in a magazine, don't shoot for the moon.
High profile publications like Vogue and Cosmo generally have planned
long-term schedules and it could take months or years to get any
action. In addition, they have staff writers snooping for scoops on
the latest and greatest. Your chances of getting into one of these
magazines is minimal unless you have already been featured in a
?I'm looking for quality business awards or publicity opportunities -
things I can apply for that might bring some more recognition to some
of the businesses that I'm involved in.?
?Writing for the trade press of businesses you operate can be an
effective attention draw, if done well. You have to produce articles
that are fact filled, current, and that are aligned with the editorial
vision of whatever publication you target. You have to approach it as
if you were a free lancer, but you probably won't get paid for your
writing in cash, as a free lancer might. Instead, your recompense is
usually of the form of a 1 or 2 column inch "bio blurb" which might
include a link to your business Web site, or a contact e-mail
?You can also order editorial reprints of articles (usually at reduced
rates) for use as publicity material or handouts at marketing events?.
?If you are operating Web based businesses, you might look into
submitting articles or white papers on a topic with which you have
personal interest and familiarity.?
?Start local/regional. In the US, the network of Business Journals has
a series of awards programs in each of their cities (really just
targeted advertising opportunities, but also can be company "resume
filler"): Diversity in Business, Women in Business, 40 Under 40, etc.?
?Also, many chambers of commerce hold annual awards for entrepreneurs,
technology, and business growth.?
?You can get a lot of free press by connecting yourself with a non
profit. Maybe sponsor an event or offer a workshop or start a
scholarship and then send out a press release. Do it consistently and
you will soon find your name/business name in the paper more often.?
Find a copywriter or hire a freelancer to write an article in one of these sites:
Writerfind is a marketplace for writing & communications professionals
Use Elance to get free quotes for your writing project
Get free quotes from report writers and editors for your project within hours!
Guru.com's free service quickly connects you with thousands of top
report writers and editors
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Get national exposure
?Catalogs offer start-ups and small companies exposure to millions of
potential customers. When your product appears in a recognized
catalog, your product and your company enjoy instant credibility.?
Here is advice from an expert detailing what catalogs can do for your business.
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?How to? get your business OR company " featured in a magazine"
Getting your business featured OR mentioned in a magazine
I hope the information provided is helpful!