Hello Marypeyton,
There are several ways to go about getting a feature story or
mentioned in a magazine.
From Site Point:
?Press releases are what editors, writers, and reporters look at to
find businesses they feel would make a good feature story and are
probably your best first line of fire. Have one professionally
written about what is newsworthy about your site. Just the fact that
you have a website that sells high-end products isn't enough. What
about your site would you like to feature? Do you have a special
product or a new line of products? Is one of your products "hot" right
now and do you have special plans to promote it? Do you have a
promotion that would be good news? Have your copywriter build the
press release around that.?
?...if you have advertised in magazines, contact your sales rep and
mention your news. Suggest that you are looking for more exposure and
ask him/her who to contact at their publication. Get the name. Editors
that get letters that start out "Dear Editor" or "To Whom It May
Concern" often file the letter in the circular file. Enclose a copy of
your Press Release if you have one.?
?... look in the masthead of publications that you believe will give
you the exposure you want. The names of most of the editors should be
there. If they aren't, look at the message from the editor (which
should be close to the front of the issue) and write that person,
again using the name and inquiring about the magazines procedure for
writing feature stories. It never hurts to ask. Again, enclose a copy
of your press release if you have one.?
?.... look at free-lance writer sites and see if you can find a free
lance writer who is willing to do a story on your site. Don't purchase
the article from them. A good free lance writer will find several
'spins' to put on one article and may submit it or query editors of
several publications.?
?.... contact your product vendors and ask if their company is
sponsoring a promotion that will be featured and request (or suggest)
mention. Look to your niche market or the niche of one of your best
selling lines.?
?... in trying to get a story in a magazine, don't shoot for the moon.
High profile publications like Vogue and Cosmo generally have planned
long-term schedules and it could take months or years to get any
action. In addition, they have staff writers snooping for scoops on
the latest and greatest. Your chances of getting into one of these
magazines is minimal unless you have already been featured in a
smaller publication.?
Site Point
http://www.sitepoint.com/forums/showthread.php?threadid=333676
==========================================
From askmetafilter:
?I'm looking for quality business awards or publicity opportunities -
things I can apply for that might bring some more recognition to some
of the businesses that I'm involved in.?
?Writing for the trade press of businesses you operate can be an
effective attention draw, if done well. You have to produce articles
that are fact filled, current, and that are aligned with the editorial
vision of whatever publication you target. You have to approach it as
if you were a free lancer, but you probably won't get paid for your
writing in cash, as a free lancer might. Instead, your recompense is
usually of the form of a 1 or 2 column inch "bio blurb" which might
include a link to your business Web site, or a contact e-mail
address.?
?You can also order editorial reprints of articles (usually at reduced
rates) for use as publicity material or handouts at marketing events?.
?If you are operating Web based businesses, you might look into
submitting articles or white papers on a topic with which you have
personal interest and familiarity.?
?Start local/regional. In the US, the network of Business Journals has
a series of awards programs in each of their cities (really just
targeted advertising opportunities, but also can be company "resume
filler"): Diversity in Business, Women in Business, 40 Under 40, etc.?
?Also, many chambers of commerce hold annual awards for entrepreneurs,
technology, and business growth.?
(..)
?You can get a lot of free press by connecting yourself with a non
profit. Maybe sponsor an event or offer a workshop or start a
scholarship and then send out a press release. Do it consistently and
you will soon find your name/business name in the paper more often.?
http://ask.metafilter.com/mefi/33681
==========================================
Find a copywriter or hire a freelancer to write an article in one of these sites:
Copywriter forum
http://forums.digitalpoint.com/forumdisplay.php?f=86
Freelance Success
http://www.freelancesuccess.com/writersdatabase/search.php
Writerfind is a marketplace for writing & communications professionals
http://www.writerfind.com
FreelanceWriting.com
http://www.freelancewriting.com
Elance
Use Elance to get free quotes for your writing project
http://www.elance.com/p/writing/index.html
Guru
http://www.guru.com/
Get free quotes from report writers and editors for your project within hours!
Guru.com's free service quickly connects you with thousands of top
report writers and editors
http://www.guru.com/category.cfm/508
=====================================
How Mail Order Catalogs can Give Your Business a Big Lift
Get national exposure
?Catalogs offer start-ups and small companies exposure to millions of
potential customers. When your product appears in a recognized
catalog, your product and your company enjoy instant credibility.?
Here is advice from an expert detailing what catalogs can do for your business.
http://www.smallbusinessnotes.com/operating/marketing/catalogs.html
=====================================
Marketing Sherpa also offers some informative interviews, case studies and articles
PR on a Low Budget: Combine 3 Tactics for Peak Impact
http://www.marketingsherpa.com/barrier.cfm?contentID=2375
How to Get Trade Press to Carry Case Studies About You & Your Clients: 13 Tips
http://www.marketingsherpa.com/barrier.cfm?contentID=2849
How to Get Your Business Covered in the Detroit Free Press
http://www.marketingsherpa.com/barrier.cfm?contentID=2426
7 Guerrilla-Publicity Tips for Businesses
http://www.marketingsherpa.com/barrier.cfm?contentID=2395#
How to Discover & Get Mentioned in the Most Powerful Blogs for Your Industry
http://www.marketingsherpa.com/barrier.cfm?contentID=2765
How to Craft Emailed PR Pitches so Business Magazine Editors Respond
to Them http://www.marketingsherpa.com/barrier.cfm?contentID=2623
How to Be Interviewed by Forbes Magazine Writers
http://www.marketingsherpa.com/barrier.cfm?contentID=2269
How to Get Your Company or CEO Mentioned in Inc. Magazine
http://www.marketingsherpa.com/barrier.cfm?contentID=2244
Building Buzz - How to Get Cool Consumers to Spread the Word About Your Brand
http://www.marketingsherpa.com/barrier.cfm?contentID=2238
Four Steps to Land More Interviews on High-Profile Radio Shows
http://www.marketingsherpa.com/barrier.cfm?contentID=2523
=====================================
Search terms:
?How to? get your business OR company " featured in a magazine"
Getting your business featured OR mentioned in a magazine
I hope the information provided is helpful!
Best regards,
Bobbie7 |
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