What are the demographics and psychographics of the people who buy
under the sink reverse osmosis water purification systems.  Answer
should include gender(% each contributes) age, income range,
education, family structure, any special interests and opinions they
have, buying and selling habits.   If possible the answer should focus
on the Okanagan region of BC in Canada. Sources of information must be
included in the answer with the publication name and date.