We're in the processing of introducing a new men's jeans clothing line
to the U.S. marketplace. Our distribution strategy is to mainly work
with fashion stores - not the big guys like Macy's, Nordstroms,
WalMart, Sears, etc. but the small mum and pop fashion retail outlets
in the country.
We will like to get the fo llowing information:
- Statistical information on the men's jeans market, what are the
opportunities, possibilities, worth, sales volume, etc.
- What are the common sizes? This is one of our biggest challenge
figuring out the size distribution of men's jeans and where it's
concentrated more. We don't want to make 36 (waist) x 34 (length)
size jeans only to figure out that 34 (waist) x 32 (length) is the
size with the largest concentration of men.
- How can we get a listing of fashion stores in the U.S. and Canada
(remember we're focusing on small stores not the big ones)
- If possible, any information on men's jeans styles that is currently in vogue.
- Any information on marketing, advertising and distribution ideas
will be a plus as well.
- Basically, any information that will enable us take a men's jean
like to market cost effectively.
Thanks. |