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Q: fashion photography market research ( Answered,   0 Comments )
Subject: fashion photography market research
Category: Business and Money > Advertising and Marketing
Asked by: krisbaum-ga
List Price: $50.00
Posted: 26 Oct 2006 20:41 PDT
Expires: 25 Nov 2006 19:41 PST
Question ID: 777317
i am a fashion photographer. what are the job titles & companies /
business types i should approach to get paid work (excluding
photography agencies) ?
Subject: Re: fashion photography market research
Answered By: umiat-ga on 26 Oct 2006 23:23 PDT
Hello, krisbaum-ga 

 I don't know that the jobs available for fashion photographers take
on any other job titles (except for the more generic title of
photographer), but there are several categories of companies that hire
fashion photographers.

Some of the types of companies listed in the ADBASE database as most
likely to be interested in hiring Fashion Photographers include:

* Advertising agencies with fashion and cosmetic accounts

* Graphic Design Firms with Catalog & Fashion Projects, 

* Catalog Companies 

* Department Stores 

* Fashion Companies with In-House Creative Departments 

* Fashion & Bridal Magazines, etc

See the links of sample companies under each category on the website.
You can get some ideas from the free preview.

 For example: 

 Companies listed under large ad agencies include:

  Agency 212, Arnold Worldwide, Barkley Evergreen & Partners Inc, 
Bartle Bogle Hegarty, BBDO Worldwide, Berenter Greenhouse & Webster
Inc, Blattner Brunner Inc, Bromley Communications, Burrell

  Companies listed under graphic design include:
  2tno Design Inc, 3 + Co, Advertising 20 Inc, AGA Catalog Marketing & Design,Y
Alexander Isley Inc, Amstutz Design, A-Musing Creative, Anita Soos
Design, Ascienzo Design, Banowetz & Co Inc, ....


Fashion photography "is one area that photographers with existing
careers can diversify into. The various avenues for progressing in
this direction include:

* freelancing, with or without an agent 

* gaining employment with a retailer 

* fashion publication 

* fashion house 

* advertising company 

* fashion manufacturer or direct mail company 

* or by opening one's own studio.



"There are several career paths in this field that you can choose
based on your strengths and interests. You?re not restricted to
working for a fashion magazine or opening your own studio, if that's
not your interest.

Some of the career paths include working for:

    Ad agencies
    Department stores
    Fashion houses
    Modeling agencies
    Stock photography agency



You might want to look at the interesting suggestions on "How to
become a fashion photographer." 

"A career in fashion photography doesn't have to be an impossible
dream. Three industry insiders tell Ben Widdicombe their tips for
getting started.

"With its huge audience, high pay-checks and glamorous international
lifestyle, fashion photography may seem like one of the world's most
sought-after professions. But for every fashion photographer who makes
it through the door of a top magazine, a thousand others find their
niche fashion advertising, art photography, celebrity portraiture or
even paparazzi work to make a living."

"Allure magazine photo editor Clio McNicholl, photo agent Gloria
Cappelletti and New York fashion photographer Eva Mueller agree that
breaking into the industry can be hard. But they have some tips for
beginners on setting up a portfolio, submitting work to magazine
picture editors, choosing the right photo agency and even getting
shown in a gallery."

Read further...


The following article should give you some idea of the way fashion
photographers can progress from being a studio assistant to eventually
running their own business, or landing big contracts.

Read "The Camera Never Lies."

"Justine did an A Level photography course at Richmond College 18
years ago....She then went to Germany and assisted a travel and
fashion photographer for nine months. Though she learned a lot about
production and the business side of things, she found that being an
assistant - a popular first job in photography - didn't actually teach
her much about taking photographs....Though assisting is a good way to
make contacts and see how the business works, Justine reckons the best
way to learn about taking photographs is to just lock yourself in a
studio and get on with it.....The shots she got from her big,
old-fashioned camera helped Justine secure her big break - an
advertising campaign for Joop! - one of the top German designers."

"But it wasn't plain sailing from there. Justine, like all freelance
photographers, has to spend a lot of time selling herself, showing
editors and creative directors that she is the right woman for the
job. It's not one of the more fun aspects of the job.

"You have to sell yourself by cold calling, being pushy, sending out
your stuff. The industry is over-saturated, so the editors or agencies
are seeing so many people a day. Sometimes you show up for an
appointment and they've forgotten, or don't have the time. But the
first question they always ask you is 'Who have you assisted?' There
is an element of knowing the right people. It doesn't always boil down
to talent."


Also read a short interview with Jeffrey Berlin, who has done fashion
photography work for  Madam Figaro (Paris), Italian Vogue, and Conde
Nast, Bride's magazine, Macy's, Bloomingdale's and L'Oreal.


in-House Photographer (North London) - Company:

Description: offers a unique opportunity for a
photographer to work in the exciting world of fashion photography. We
are looking for a full time in-house photographer to create
exceptional quality photography to appear on our UK/US websites and
external communications....


Yahoo jobs had openings for fashion photographers for Macy's
Department Store (now closed) and for Metro Studio;_ylt=Ap1UW5HRqywGCvWTf551gOj6Q6IX?lo=http%3A%2F%2F64.106.252.140%2Fjobdetails.cfm%3Fjid%3D5879


Craig's list is a good place to look for unique jobs for freelance photographers:

"I need professional photographer to do some beauty photo shooting for
the website and marketing material." 

Photographer Needed to shoot Fashion Catalog -

"I am looking for a photographer who is good at capturing the essence
of an idea...I have recently started a clothing line..and I'm trying
to get it out to the public...I need the best photographer to capture
the meaning of my clothing which is...

"Aspiring female model looking to build up portfolio : would model for
free against free prints. Looking for someone who has a real good eye
for fashion, full of creativity and original ideas."


Photographer -  "Experienced studio photographer with a minimum of 2
years experience in product and fashion photography using medium
format digital equipment. Ability to prop products with the
appropriate accessories and take direction from Art Directors. Well
versed in Photoshop for post-production image manipulation and
preparing images for print. Extensive creative retouching experience
will be required.  Must be a self-starter, with a strong sense of
teamwork. Must have the organizational skills and systems to track
product photos from first shot through destination. Should have at
least 10 work samples demonstrating ability with both studio and
location lighting. Excellent startup opportunity with unlimited
potential for growth!"


 Aside from looking on the online job boards like Yahoo, Hotjobs,
Jobster, etc., I think the best way to go about finding available
positions is to contact individual department stores, cosmetic ad
agencies, catalog companies, etc. directly - or look on the local
Craig's list board in your area. You might even try interning at a
fashion photography studio to get a foot in the door, even if the pay
is minimal. Working with a wedding photographer might be another
option. You can even try posting your profile on some of the freelance
photography listing sites like iFreelance.

 I hope this information is helpful.

Best of luck!


fashion photography jobs
companies that hire fashion photographers
about fashion photography or photographers
photography job boards
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