Aside from traditional advertising avenues (TV, direct mail,
billboards, door hangers, etc.), what's the best way to promote our
storage company?

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Clarification of Question by kevindog-ga on 28 Oct 2006 09:20 PDT

Also, this is a mobile storage company (we deliver storage containers
to clients and store them within our building).

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Clarification of Question by kevindog-ga on 28 Oct 2006 09:52 PDT

One other comment, yes, we're quite famaliar with online advertising
(SEO, pay per click, etc.) as well.

There are many ways to promote a product.  One of the best way I
belive is to redesign you product every time.  If you are selling your
container to home user, then redesign and target it to business user
and keep on changing the target marketing.  I been looking at the
SURF, they are selling the same product with some value addition and
packaging.  Another thing search for the niche and search for the new
market.  New market means, I know a grocerry shop who sells their
goods to small firsherman boats and they make good money with less
efforts.