Dear Indexgroup,
The way Google Index works, is by calculating the number and
importance of links, to which a site is linked. A site that is not
linked to any other site, might be poorly ranked or not indexed at
all. That means, that in order to be indexed, you have to be linked to
other sites.
In your case, this is not "so" complicated. There are many government
sites that probably link to you, as well as private sites in your
town. I have noticed you are also indexed in the Google Directory, a
fact that helps in the ranking and the indexing. The governmental
links to your site assist to make it the first result, when searching
for "seatac" <://www.google.com/search?hl=en&ie=UTF-8&oe=UTF-8&q=seatac>,
seatac city <://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=seatac+city>,
city of seatac <://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=city+of+seatac>.
Only in the case of the last search term - "seatac, washington", is
the site not listed first. This might be because of lack of keywords
in the site script or in the site itself, that are worded "seatac,
washington". The sites that were ranked as a result before your site
used the term "seatac, washington" in greater proximity (regarding the
distance between the words) than your site
<://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=seatac%2C+washington>.
There's an easy way to fix that, which is adding the missing keyword
to the site.
Since Google doesn't accept payments for better ranking, having the
right key-words and links to other "important" sites, are the way to
maintain your superiority in the other terms and to achieve one in the
search term "seatac, washington", as well as others.
In case you are asking sites to link to you (such as other
governmental and local sites), make sure you are always using the same
URL - otherwise, the linking might be to different pages and might not
improve the ranking of the main page.
Google is an impartial search engine, ran by a robot and not by human
beings and their preferences. However, it should be mentioned that
events in which the ranking of the "real" page is overran by one of
its competitors happen, as well as events in which the search engine
had been flooded by links of a commercial or competitive element. You
may be able to complain to Google if you think there's such a case, as
in the case described in IT-Week (Ben Tudor, "Google hit by a case of
xenu-phobia" IT Week <http://www.itweek.co.uk/Features/1130919>).
Further Information
=-=-=-=-=-=-=-=-=-=
Google Information for Webmasters <://www.google.com/webmasters> -
contain all the information you have to know on listing, ranking, and
the Googlebot.
My search strategy (except for your search terms mentioned before) was
to search for "listed OR ranked first in Google" and similar sites to
get more tips/articles.
As a Google Researcher, I am neither a Google employee nor affiliated
with Google in any other way (except for using this platform to answer
questions).
I hope that answers your question. Please contact me if you need any
clarifications. I'd be pleased to clarify my answer before you rate
it. |
