# of marketing impressions
Category: Business and Money > Advertising and Marketing
Asked by: lauralowell-ga
List Price: $5.00
30 Oct 2006 10:37 PST
Expires: 29 Nov 2006 10:37 PST
Question ID: 778498
How many marketing impressions (regardless of the medium) does it take before an individual will recognize the message and/or brand (for aided and unaided awareness). I need to complete the following sentence..."Research shows that it takes XXX impressions for an individual to actually internalize a marketing message."
Re: # of marketing impressions
Answered By: pinkfreud-ga on 30 Oct 2006 13:09 PST
I'm glad to have been able to help you find what you needed! I have reposted the material below. "The more times people see an ad, the more likely it is to have an impact. The optimal number seems to change based on the industry and creative effectiveness, but results seem to indicate that a frequency of five impressions per target is the most efficient." Internet Advertising Best Practices: Five Rules to Brand By http://www.clickz.com/showPage.html?page=831051 "The fundamental principal is that it takes five 'impressions' until you are alive in someone else?s mind, i.e. until they feel connected to you and trust you." WPI Venture Forum Newsletter: February 1998 http://www.wpiventureforum.org/Newsletter/19978/feb1998.pdf "An Atlas DMT study reveals that a solid third of all online ads are being served up to viewers who've already seen them at least nine times. However, after five impressions (the same person seeing your ad five times) response plummets." Inside Hyundai's Online Advertising Tactics: What Works for Behavioral and Launch Campaigns http://www.marketingsherpa.com/search.cfm?contentCode=taa "The marketers feel that you need to have 5 impressions before a sale is made." Michael Weise Productions: Finance Your Film http://www.mwp.com/finance-center/sex-laws.php4 "Research has shown that it takes the average consumer 5 impressions, or viewing of your marketing before they start to feel as if they know you and trust you." REI Club: How to Cherry Pick Great Deals from Your Desk http://www.reiclub.com/articles/cherry-pick-great-deals My Google search strategy: Google Web Search: marketing "5 OR five impressions" ://www.google.com/search?hl=en&q=marketing+%225+OR+five+impressions%22 Best regards, pinkfreud
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