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Subject:
Conversion rate for web registration screens
Category: Computers Asked by: kveton-ga List Price: $5.00 |
Posted:
01 Nov 2006 16:02 PST
Expires: 02 Nov 2006 17:53 PST Question ID: 779240 |
What is the average conversion rate for web sites on their registration screens? There are lots and lots of sites out there but when a user goes to click on some information they would like to see and they land on a registration screen, lots of them do not sign up. I'm curious to know what the average number is for users that actually do do the registration process and sign up as a user. |
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There is no answer at this time. |
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Subject:
Re: Conversion rate for web registration screens
From: daboogyman-ga on 01 Nov 2006 16:17 PST |
Depending on the type of website visited and the relevancy to the user, the chances of having users sign up is very low. As an example, porn sites often offer webmasters referral money to send people to the website (and more if the users sign up and become paying subscribers). In the short run, just sending people to the site generates more revenue for the webmaster than that of the actual small percentage that become subscribers. This concept is applied to many other websites as well (such as online survey sites, etc.). Hope this helps! |
Subject:
Re: Conversion rate for web registration screens
From: kveton-ga on 01 Nov 2006 16:23 PST |
I appreciate the comment. What about sites that are interactive? I'm thinking Web 2.0 sites that involve user interaction to be compelling. Or, what about posting a comment on a blog? Again, you usually have to sign up for an account. I'm not looking for the exact number, just curious if anybody has done some research on this and has some general percentages. |
Subject:
Re: Conversion rate for web registration screens
From: daboogyman-ga on 01 Nov 2006 16:40 PST |
Again, all answers will be subjective. I could easily say that more than 80% of viewers eventually sign-up; obviously they're at the site for a reason. Take MySpace for example: To view someone's pictures, you have to have an account. Blogging sites, such as Xanga, require that you have an account to post a comment/reply. Viewers that view the page and log in aren't considered new sign-ups and I would assume that most people who are trying to post a comment/reply would already have an account; those that don't have an account will spend the time required to set one up. Clearer? Ask me for more if needed! |
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