From an article in the Wall Street Journal titled, 'A Question for
Google', available by subscription only:
"Inforocket.com: This expert service (www.inforocket.com) relaunched
in October 2001 as Liveadvice and switched to linking users to advice
givers by telephone rather than through the Net. In spring 2002,
Liveadvice sealed an agreement with Yahoo to become its exclusive
An article on InternetNews.com describes Yahoo's involvement
with LiveAdvice after it changed it's name from InfoRocket:
"Continuing with what is now a long-term effort to bolster
its ad revenue with paid services, Web portal Yahoo! Inc.
is launching Yahoo! Advice, a co-branded, fee-based service
offered in partnership with New York City-based LiveAdvice."
More on the page:
An article about the legal battle that precipitated this merger
is found on CNET's News.com:
"Keen, a San Francisco-based online advice marketplace launched
in 1999, fired the first shot late last year with a patent
lawsuit seeking an injunction against New York-based competitor
LiveAdvice, formerly known as InfoRocket.com."
"LiveAdvice is the scrappy upstart, employing a staff of 31
(minus 19 let go early last year). Investors including Carlyle
Venture Partners, Draper Fisher Jurvetson, Prospect Street
Ventures, Draper Fisher Jurvetson Gotham, Garage.com and Axalon
Ventures have chipped in a comparatively meager $28 million."
Much more on the page:
Here's an article on the website of the Fulbright & Jaworski
lawfirm which won the copyright infringement case on behalf
From an article on the Information Today website, by Steve Coffman
and Linda Arret:
"LiveAdvice and Inforocket, two early fee-based online reference
services, have both merged into Keen.com and Keen.com has, in
turn, morphed into a psychic hotline that offers all kinds of
advice online ? but none of the kind librarians give. In any
case, Keen.com no longer uses chat, it uses the telephone."
A blurb about the Co-founder and President of Inforocket/
LiveAdvice, Matt Kassin, on the Coleman Research Group site,
where he serves on the Board of Advisors:
"Matt Cassin was co-founder and President of Live Advice
(InfoRocket.com), a company anonymously connecting consumers
to independent professionals via a web and telephony system.
In February 2003, LiveAdvice was sold to Keen, Inc (d/b/a
Ingenio, Inc.) For five years Matt was a key figure on
LiveAdvice's business, marketing and product development
teams, a board member, and he served in several operational
roles. He was sole fundraiser for Series A and B rounds
raising $28.3 million for Live Advice (lead investors were
Draper Fisher Jurvetson and The Carlyle Group respectively).
That pretty much covers what's available. If you have any
questions, please post a Request for Clarification before
rating this answer...
Additional information may be found from further exploration
of the links provided above, as well as those resulting from
the Google searches outlined below.
Searches done, via Google: