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Q: Information on InfoRocket/LiveAdvice ( Answered,   0 Comments )
Subject: Information on InfoRocket/LiveAdvice
Category: Computers > Internet
Asked by: thegoldenbuddah-ga
List Price: $10.00
Posted: 03 Nov 2006 14:30 PST
Expires: 03 Dec 2006 14:30 PST
Question ID: 779870
Can you give me as much information as possible about a company that was called
"InfoRocket" and then later changed its name to "LiveAdvice?"


Request for Question Clarification by bobbie7-ga on 03 Nov 2006 16:17 PST
What kind of information do you require?
Subject: Re: Information on InfoRocket/LiveAdvice
Answered By: sublime1-ga on 03 Nov 2006 17:47 PST

From an article in the Wall Street Journal titled, 'A Question for
Google', available by subscription only:

" This expert service ( relaunched
 in October 2001 as Liveadvice and switched to linking users to advice
 givers by telephone rather than through the Net. In spring 2002,
 Liveadvice sealed an agreement with Yahoo to become its exclusive
 advice dispenser.",,SB103178712428654475,00.html?mod=srecommece20026%5F2

An article on describes Yahoo's involvement 
with LiveAdvice after it changed it's name from InfoRocket:

"Continuing with what is now a long-term effort to bolster
 its ad revenue with paid services, Web portal Yahoo! Inc.
 is launching Yahoo! Advice, a co-branded, fee-based service
 offered in partnership with New York City-based LiveAdvice."
More on the page:

An article about the legal battle that precipitated this merger
is found on CNET's

"Keen, a San Francisco-based online advice marketplace launched
 in 1999, fired the first shot late last year with a patent
 lawsuit seeking an injunction against New York-based competitor
 LiveAdvice, formerly known as"


"LiveAdvice is the scrappy upstart, employing a staff of 31
 (minus 19 let go early last year). Investors including Carlyle
 Venture Partners, Draper Fisher Jurvetson, Prospect Street
 Ventures, Draper Fisher Jurvetson Gotham, and Axalon
 Ventures have chipped in a comparatively meager $28 million."
Much more on the page:

Here's an article on the website of the Fulbright & Jaworski
lawfirm which won the copyright infringement case on behalf
of Inforocket:

From an article on the Information Today website, by Steve Coffman
and Linda Arret:

"LiveAdvice and Inforocket, two early fee-based online reference
 services, have both merged into and has, in
 turn, morphed into a psychic hotline that offers all kinds of
 advice online ? but none of the kind librarians give. In any
 case, no longer uses chat, it uses the telephone."

A blurb about the Co-founder and President of Inforocket/
LiveAdvice, Matt Kassin, on the Coleman Research Group site,
where he serves on the Board of Advisors:

"Matt Cassin was co-founder and President of Live Advice
 (, a company anonymously connecting consumers
 to independent professionals via a web and telephony system.
 In February 2003, LiveAdvice was sold to Keen, Inc (d/b/a
 Ingenio, Inc.) For five years Matt was a key figure on
 LiveAdvice's business, marketing and product development
 teams, a board member, and he served in several operational
 roles. He was sole fundraiser for Series A and B rounds
 raising $28.3 million for Live Advice (lead investors were
 Draper Fisher Jurvetson and The Carlyle Group respectively).

That pretty much covers what's available. If you have any
questions, please post a Request for Clarification before
rating this answer...


Additional information may be found from further exploration
of the links provided above, as well as those resulting from
the Google searches outlined below.

Searches done, via Google:

InfoRocket LiveAdvice
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