Thank you for your question.
First of all, you should invest in Google Adwords for words that
relate to your calendar. For instance, if your calendar includes
cars, you could invest a portion of your advertising budget in the
Google searches "car calendar." There is no minimum required to
enroll in Adwords, you only pay when someone clicks on your site and
you can decide to only spend a certain percentage of your budget per
day or total. For instance, say that your advertising budget is $700
and you want to advertise for a week. You could designate $100 a day
and if that gets used, you won't be charged more than that amount per
You can also do the same with Yahoo! Advertising.
Yahoo! Central Marketing Services
You can also target local regions or areas with Google Local:
Yahoo! Advertising is interesting because Yahoo is one of the
most-visited sites in the world, with many registered users who have
told the company their age, gender and interests. Yahoo! can help you
to target advertising to users with certain behaviors. For instance,
in the case of my earlier car example, Yahoo! might be able to help
you direct advertising to men ages 18-55 who like cars and would be
interested in your calendar. Yahoo! keeps a database of auto, finance
and news sites that its users visit, along with what ads they click,
what products they buy, locations they look at under Yahoo Maps.
You could choose to target advertising to Yahoo's Sports pages.
Here is the link to Yahoo's Behavioral Marketing Center:
MSN also has a program similar to Google Adsense that targets search terms:
Microsoft Live Search
Other companies offering this targeted service include AdBrite:
Since you are targeting men, sports publications are a good choice to
direct the attention of this demographic to your calendar. Here are
some options in this area:
USA Today Sports Weekly:
Fantasy Sports 'R' Us:
Fantasy Sports Central
Social Networking Sites
Both men and women in the age ranges you describe often visit social
networking sites. Here are a few that could be helpful to advertise
Facebook is concentrated mostly around college-age, and it offers both
local and national advertising. You could target certain areas, such
as New York City, if you desire.
Microsoft offers a partnership with Facebook to target 18- to 24-year-olds.
Here are a few ways to target Myspace users.
Google also partners with Myspace to deliver targeted ads across Myspace.
University newspapers' websites can be a great way to reach students,
faculty and alumni of that institution. This would certainly hit all
demographics that you're targeting. Here are a smattering of
university websites and the links to advertise on them.
College Publisher Network
National advertising network
University of Illinois at Urbana-Champaign
Google AdSense advertising:
University of North Carolina at Chapel Hill
The Northeastern News
text ads at 400 colleges:
Many men of this age use online gaming websites. A directory of these
types of games exists in the Multiplayer Online Games Directory
listing. You can even advertise on the directory sites themselves.
Multiplayer Online Games Directory
Online Games Directory
Online Games Inn
Online dating sites-
These dating sites are becoming ever more popular among older and
younger generations alike. Here's how to advertise with them.
Online Dating Magazine
Ask Men has a unique audience of 5 million readers each month, 90% of
whom are men. It is ranked #3 on the web among websites for men ages
25-35 and #4 for men ages 18-25.
Finally, the popular technology-related website Digg is composed of
mostly male users. It sells advertising through its partner Federated
Media and ranks among the top 100 sites on the Web in any category.
Federated Media for Digg Advertising
"Who are CitySearch.com's major competitors?"
sports site advertising
fantasy sports site advertising
sports site men advertising
most popular university newspapers
google local advertising
If you need any additional clarification, let me know and I'll be glad
to assist you.