Google Answers: Online consumer contest response rates

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Q: Online consumer contest response rates ( No Answer, 0 Comments )

Question

Subject: Online consumer contest response rates
Category: Business and Money > Advertising and Marketing
Asked by: tamarack-ga
List Price: $20.00

Posted: 08 Nov 2006 12:03 PST
Expires: 08 Dec 2006 12:03 PST
Question ID: 781116

With traditional direct mail "contest" campaigns, response rates
(i.e., contest entries) average in the range of 1% to 3%. I am looking
for a rough idea of the average response rate range that marketers are
currently achieving with contest promotions that require consumers to
enter ONLINE using a web-based entry form.

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