Hello adicon,
Thank you for your question.
Here are my recommendations for your ad agency. I have included one
large company (Lowe), one medium (DeVito/Verdi) and one small (Younnel
Advertising). All have national clients and have been successful in
numerous ad campaigns.
1. DeVito/Verdi New York
http://www.devitoverdi.com/
Relevant clients:
Meijer
Pepsi SoBe
Grey Goose Vodka
Solgar Vitamins
Sample ad:
(for Meijer)
http://www.adweek.com/aw/creative/best_spots_03/030818_11.jsp
Contact info:
Ellis Verdi
212.431.4694
(or fill out the "Contact" form on the website above)
2. Lowe
http://www.loweworldwide.com/
Relevant clients:
Grey Poupon
Bertolli olive oil
New York Times
"MARKETING OLIVE OIL THAT'S LIGHT ON THE OLIVES"
http://query.nytimes.com/gst/fullpage.html?sec=health&res=950DE1DE133AF935A25757C0A96F948260
The New Yorker
"The Ketchup Conundrum"
http://www.gladwell.com/2004/2004_09_06_a_ketchup.html
'Many years ago, one mustard dominated the supermarket shelves:
French's. It came in a plastic bottle... If you looked hard in the
grocery store, you might find something in the specialty-foods section
called Grey Poupon, which was Dijon mustard, made from the more
pungent brown mustard seed. In the early seventies, Grey Poupon was
no more than a hundred-thousand-dollar-a-year business. Few people
knew what it was or how it tasted, or had any particular desire for an
alternative to French's or the runner-up, Gulden's... Then they hired
the Manhattan ad agency Lowe Marschalk to do something, on a modest
budget, for television. The agency came back with an idea: A
Rolls-Royce is driving down a country road. There's a man in the back
seat in a suit with a plate of beef on a silver tray. He nods to the
chauffeur, who opens the glove compartment. Then comes what is known
in the business as the "reveal." The chauffeur hands back a jar of
Grey Poupon. Another Rolls-Royce pulls up alongside. A man leans his
head out the window. "Pardon me. Would you have any Grey Poupon?"'
Contact info:
For new business enquiries, contact:
network.resources@loweworldwide.com
3. Younnel Agency
http://www.younneladv.com/index.html
Relevant clients:
Muir Glen Organics
Maruchan Ramen Noodles
Maple Leaf Consumer Foods
Contact information:
Younnel Advertising, Inc.
2502 Beverly Place
Stockton, CA 95204
Tel: (209) 948-9339
Fax: (209) 948-4924
craig@younneladv.com
-------
On an end note, you may find the following article helpful. It
details how some people have gotten their products into supermarkets
in North Carolina and then nationwide.
Raleigh News and Observer
"Small firms, big orders"
http://www.newsobserver.com/104/story/508228.html
Sources:
New Yorker--
"The Ketchup Conundrum"
http://www.gladwell.com/2004/2004_09_06_a_ketchup.html
Search terms:
gauger and santy
china mist tea company
kohnie's coffee
meijer ad agency
olive oil ad agency
lowe marschalk
muir glen organic advertising agency
lempert company
site:nytimes.com lowe marschalk
lowe agency
devito verdi
If you need any additional clarification, let me know and I'll be glad
to assist you. Best of luck with your quest!
--keystroke-ga |
