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Q: Tampon use in Japan ( Answered 4 out of 5 stars,   0 Comments )
Subject: Tampon use in Japan
Category: Health > Women's Health
Asked by: sturge-ga
List Price: $40.00
Posted: 13 Nov 2006 07:22 PST
Expires: 13 Dec 2006 07:22 PST
Question ID: 782354
Was the Rely tampon even ever marketed in Japan? If yes, when.

Request for Question Clarification by pafalafa-ga on 14 Nov 2006 04:50 PST

I came across a number of newspaper articles from the 1970's through
1990 that had extensive discussions of Protcer and Gamble's marketing
activities in Japan.  None of them made any mention of Rely Tampons (a
P&G product), and it wasn't until the late 1980's that P&G began
selling their "Whisper" sanitary napkins in Japan, which appears to be
their first entry into that particular market.

However, it's very difficult to prove a negative.  I found nothing
that explicity said that Rely tampons were NOT marketed in
Japan...merely the absence of any mention in otherwise thorough

Let me know your thoughts on the best way to proceed on this.


Clarification of Question by sturge-ga on 14 Nov 2006 13:50 PST
This information is enough. No additional work is required.

Request for Question Clarification by boquinha-ga on 14 Nov 2006 15:04 PST

I am waiting to hear back from a source with the marketing information
you are seeking. Should I receive it would you be interested in this

Subject: Re: Tampon use in Japan
Answered By: pafalafa-ga on 14 Nov 2006 18:55 PST
Rated:4 out of 5 stars

Thanks for the note.  

FYI, one of the main articles I came across was this one:

Changing Diapers for Japan's Moms
Pamapers is one US product that dominates in the Far East market
The Washington Post
Aug 21, 1990
pg D1

The article is copyright, so I can't reproduce it here.  But it gives
a nice overview of P&G's attempts to market soaps and detergents in
Japan, with mixed success, and finally -- after a rocky start --
hitting paydirt with Pampers.

As I said, there's no mention in this or the many other articles I
consulted of their ever haing marketed tampons in Japan.

Thanks again,

sturge-ga rated this answer:4 out of 5 stars

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