What is:

1) the annual advertising spend and 
2) the annual commerce spend (i.e., how  much consumers spend in this industry) 

in the pets, including horses, industry? 

This number
should include advertising in all media outlets (TV, radio, print,
internet, etc).

Include source(s)!

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Request for Question Clarification by pinkfreud-ga on 13 Nov 2006 13:03 PST

I believe you will be much more likely to get a response to this (and
to your other similar questions) if you increase the price. At your
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Request for Question Clarification by bobbie7-ga on 14 Nov 2006 08:44 PST

Erincap,

I can provide you with advertising and consumer spending in the pet
industry. Thisese numbers do not include horses.

Would these figures be of your interest?

Thanks, Bobbie7

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Request for Question Clarification by bobbie7-ga on 14 Nov 2006 08:47 PST

Erincap, please note,

The consumer spending number I located includes horses.

The advertising spending number I located doesn't say if horses are included.

Bobbie7

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Clarification of Question by erincap-ga on 14 Nov 2006 09:19 PST

bobbie7-ga: YES, those numbers are of interest.

Hello Erincap,

The results of my research for you are as follows:


Total U.S. Pet Industry Expenditures
Year		Billion
2006        $38.4 Est. 
2005		$36.3
2004		$34.4
2003		$32.4
2002		$29.5
2001		$28.5
1998		$23
1996		$21
1994		$17



Estimated 2006 Sales within the U.S. Market

For 2006, it estimated that $38.4 billion will be spent on our pets in the U.S.

Breakdown: 				

Food					$15.2billion
Vet Care				$9.4 billion
Supplies/OTC Medicine			$9.3 billion
Live animal purchases			$1.8 billion
Pet Services: grooming & boarding	$2.7 billion


Actual Sales within the U.S. Market in 2005
In 2005, $36.3 billion was spent on our pets in the U.S. 

Breakdown: 				
Food					$14.7 billion		
Vet Care				$8.7 billion
Supplies/OTC Medicine			$8.7 billion
Live animal purchases			$1.7 billion
Pet Services: grooming & boarding	$2.5 billion


Breakdown of pet ownership in the U.S.
Number of U.S. Households that Own a Pet (millions)
Bird			6.4
Cat			37.7
Dog			43.5
Equine			4.2
Freshwater Fish		13.9
Saltwater Fish		.8
Reptile			4.4
Small Animal 		5.7


American Pet Products Manufacturers Association
http://www.appma.org/press_industrytrends.asp


DOMESTIC AD SPENDING BY CATEGORY
Dollars in millions

Pet food & pet care

TOTAL U.S. AD SPENDING        575.5
CONSUMER MAGAZINE             142.6
BUSINESS PUBLICATION            1.7
NEWSPAPER                       2.7
OUTDOOR                         0.1
NETWORK TV                    149.4 
SPOT TV                        24.0
SPANISH LANGUAGE TV             0.0
CABLE TV NETWORKS              85.9
SYNDICATED TV                  41.6
RADIO                           8.0
INTERNET                      119.5

AdvertisingAge
http://adage.com/datacenter/datapopup.php?article_id=110123




Search terms:
U.S. pet market industry billion OR million advertising expenditures OR spending



I hope the information provided is helpful!

Best regards,
Bobbie7

Exactly what I needed!

Thank you very much for the five stars and tip!
--Bobbie7