Google Answers Logo
View Question
 
Q: Advertising Spend and Commerce Spend - Pets ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: Advertising Spend and Commerce Spend - Pets
Category: Business and Money > Advertising and Marketing
Asked by: erincap-ga
List Price: $6.00
Posted: 13 Nov 2006 12:14 PST
Expires: 13 Dec 2006 12:14 PST
Question ID: 782440
What is:

1) the annual advertising spend and 
2) the annual commerce spend (i.e., how  much consumers spend in this industry) 

in the pets, including horses, industry? 

This number
should include advertising in all media outlets (TV, radio, print,
internet, etc).

Include source(s)!

Request for Question Clarification by pinkfreud-ga on 13 Nov 2006 13:03 PST
I believe you will be much more likely to get a response to this (and
to your other similar questions) if you increase the price. At your
current price, a Researcher stands to earn only $2.25. I doubt that
the kind of information you seek can be found in the five or ten
minutes' time that most Researchers might devote to a question in this
price range.

Request for Question Clarification by bobbie7-ga on 14 Nov 2006 08:44 PST
Erincap,

I can provide you with advertising and consumer spending in the pet
industry. Thisese numbers do not include horses.

Would these figures be of your interest?

Thanks, Bobbie7

Request for Question Clarification by bobbie7-ga on 14 Nov 2006 08:47 PST
Erincap, please note,

The consumer spending number I located includes horses.

The advertising spending number I located doesn't say if horses are included.

Bobbie7

Clarification of Question by erincap-ga on 14 Nov 2006 09:19 PST
bobbie7-ga: YES, those numbers are of interest.
Answer  
Subject: Re: Advertising Spend and Commerce Spend - Pets
Answered By: bobbie7-ga on 14 Nov 2006 09:33 PST
Rated:5 out of 5 stars
 
Hello Erincap,

The results of my research for you are as follows:


Total U.S. Pet Industry Expenditures
Year		Billion
2006        $38.4 Est. 
2005		$36.3
2004		$34.4
2003		$32.4
2002		$29.5
2001		$28.5
1998		$23
1996		$21
1994		$17



Estimated 2006 Sales within the U.S. Market

For 2006, it estimated that $38.4 billion will be spent on our pets in the U.S.

Breakdown: 				

Food					$15.2billion
Vet Care				$9.4 billion
Supplies/OTC Medicine			$9.3 billion
Live animal purchases			$1.8 billion
Pet Services: grooming & boarding	$2.7 billion


Actual Sales within the U.S. Market in 2005
In 2005, $36.3 billion was spent on our pets in the U.S. 

Breakdown: 				
Food					$14.7 billion		
Vet Care				$8.7 billion
Supplies/OTC Medicine			$8.7 billion
Live animal purchases			$1.7 billion
Pet Services: grooming & boarding	$2.5 billion


Breakdown of pet ownership in the U.S.
Number of U.S. Households that Own a Pet (millions)
Bird			6.4
Cat			37.7
Dog			43.5
Equine			4.2
Freshwater Fish		13.9
Saltwater Fish		.8
Reptile			4.4
Small Animal 		5.7


American Pet Products Manufacturers Association
http://www.appma.org/press_industrytrends.asp


DOMESTIC AD SPENDING BY CATEGORY
Dollars in millions

Pet food & pet care

TOTAL U.S. AD SPENDING        575.5
CONSUMER MAGAZINE             142.6
BUSINESS PUBLICATION            1.7
NEWSPAPER                       2.7
OUTDOOR                         0.1
NETWORK TV                    149.4 
SPOT TV                        24.0
SPANISH LANGUAGE TV             0.0
CABLE TV NETWORKS              85.9
SYNDICATED TV                  41.6
RADIO                           8.0
INTERNET                      119.5

AdvertisingAge
http://adage.com/datacenter/datapopup.php?article_id=110123




Search terms:
U.S. pet market industry billion OR million advertising expenditures OR spending



I hope the information provided is helpful!

Best regards,
Bobbie7
erincap-ga rated this answer:5 out of 5 stars and gave an additional tip of: $1.00
Exactly what I needed!

Comments  
Subject: Re: Advertising Spend and Commerce Spend - Pets
From: bobbie7-ga on 14 Nov 2006 14:29 PST
 
Thank you very much for the five stars and tip!
--Bobbie7

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at answers-support@google.com with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  


Google Home - Answers FAQ - Terms of Service - Privacy Policy