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Q: IDEO, company failures? ( Answered 4 out of 5 stars,   0 Comments )
Subject: IDEO, company failures?
Category: Business and Money
Asked by: nordika-ga
List Price: $10.00
Posted: 14 Nov 2006 08:07 PST
Expires: 14 Dec 2006 08:07 PST
Question ID: 782648
I am looking for articles with information on IDEO (, more specifically
articles that pertain to that company's struggles or failures (if any). This
could include early start-up struggles, struggles with being
innovative, etc. 

This is the only article that I could find with any insight into the
company's failures (5th question, "any big failures along the way?"):,founderofideo
Subject: Re: IDEO, company failures?
Answered By: omnivorous-ga on 15 Nov 2006 09:28 PST
Rated:4 out of 5 stars
Nordika --

Beyond a ?normal? Google search, a good place to look for articles
about Ideo is in the Google News archive.  As with searches in other
information/news databases (like Thomson-Gale?s Infotrac, available at
most public libraries with Internet access), you will find some
articles that are available only for a fee or only with subscription
access.  However, your local public library is likely to have access
to these articles.

There are 1,540 articles, even when the search is restricted to:
Ideo + failure

Because of the quirks of punctuation, you may want to structure your
search this way to eliminate references to ?ideological? references:
Ideo + failure -logical

Google News Archive

I won?t rehash all of the Google News Archive searches that are
available for purchase but several that are available at no charge are
listed below, along with some articles from other databases like
Infotrac and Proquest:

Business Week
?A Laboratory for Insights,? (Brown, Sept. 29, 2005)

This Business Week article doesn?t really refer to failures, but
rather to using the prototyping process to cull out weaker concepts:
Business Week 
?Speed Demons,? (March 27, 2006)

Financial Times
?SURVEY - CREATIVE BUSINESS,? (Parsey, Dec. 11, 2001)

In this article, an Ideo manager adopts a Darwinist philosophy, saying
product failures are a part of growth:
?THE MOBILITY ISSUE: Failed to fly,? (Bennett, Nov. 12, 2005)

U.S. News & World Report
?The Deans of Design,? (Pethokoukis, Oct 2, 2006)

The article below talks about ethical choices for IDEO in clients. 
However it is a subscription site:
Design Week
?ETHICAL DESIGN: Virtuous circles,? (Dowdy, Sept. 21, 2006)

Subscription site:
Advertising Age
?Innovate, but do it for consumers? (Interview ? Paul Bennett, Sept. 11, 2006)

Electronic Business
?INNOVATION QUOTIENT,? (Roberts, December, 2000)


It is probably also worth taking a look at two books written by IDEO?s
general manager, Thomas Kelley.  In both books Kelley talks about the
internal operations of Ideo:
?The Art of Innovation: Lessons in Creativity from IDEO, America's
Leading Design Firm,? (Kelley, Littmann, Peters, 2001)

?The Ten Faces of Innovation: IDEO's Strategies for Defeating the
Devil's Advocate and Driving Creativity Throughout Your Organization,?
(Kelley and Littmann, 2005)

Best regards,

nordika-ga rated this answer:4 out of 5 stars
Some articles were not as relevant, but other than that great work. Thank you!

There are no comments at this time.

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