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Q: What is the 2004 and 2005 and est 2006 size of energy drink market? ( Answered 4 out of 5 stars,   0 Comments )
Subject: What is the 2004 and 2005 and est 2006 size of energy drink market?
Category: Business and Money
Asked by: joshhauger-ga
List Price: $30.00
Posted: 15 Nov 2006 13:49 PST
Expires: 15 Dec 2006 13:49 PST
Question ID: 783057
What is the 2004 and 2005 and est 2006 size of energy drink market?

I need reliable data from 2-3 sources showing the dollar volume in
both the USA, and canada and mexico. If you are good Ill continue with
other countries I need. Must be verifiable data source and must
include that source.
ALso If you could get data for caffeine consumption per person in US,
Canada and Mexico with a source.

My first effort here so bear with me! 

Request for Question Clarification by bobbie7-ga on 15 Nov 2006 14:01 PST
Just a suggestion...

It's usually best to break up a multipart question. You might want to
consider canceling this question, and instead posting  separate

This would enable more than one researcher to help you, and you are
more likely to get an answer.

Clarification of Question by joshhauger-ga on 17 Nov 2006 15:49 PST
what if i just up the price? as i am new and i really dont want to
have 2-3 questsions to watch/keep track of?

Request for Question Clarification by bobbie7-ga on 17 Nov 2006 17:15 PST

The problem here is that you are asking for the size of the energy
drink market for three countries and for three different years. That?s
nine pieces of information.

In addition you?re asking for caffeine consumption for three
countries. That?s another three pieces of information.

I did some preliminary research on this question and I don?t think I
can find ALL the information you?re asking for. A researcher will not
post an incomplete answer.

If you post separate questions you are more likely to get an answer to
some of your questions.

Clarification of Question by joshhauger-ga on 18 Nov 2006 16:51 PST
ill take best efforts on this! w.e you can get is great needed for
business plan asap thanks

Request for Question Clarification by bobbie7-ga on 18 Nov 2006 20:29 PST
Hello again Joshhauger,

I found information for the U.S. and Canadian energy drink market  but
not for all the years you require. I also found caffeine consumption
for the U.S., Canada, Sweden and Finland. Unfortunately I did not
locate energy drink or caffeine information for Mexico.

Would my findings be of your interest?


Clarification of Question by joshhauger-ga on 19 Nov 2006 20:04 PST
what years did you get? i def want 05-06 numbers.

Request for Question Clarification by bobbie7-ga on 20 Nov 2006 06:59 PST
Sorry, no 2006 numbers.  Perhaps another researcher will have better luck.

Clarification of Question by joshhauger-ga on 20 Nov 2006 12:59 PST
thats ok ill take what youve got! how do i send u $?
Subject: Re: What is the 2004 and 2005 and est 2006 size of energy drink market?
Answered By: bobbie7-ga on 20 Nov 2006 14:26 PST
Rated:4 out of 5 stars
Hello again Joshhauger,

Below you will find all the information I was able to locate for you 
regarding the energy drink market and caffeine consumption.


Nation Multimedia Group 
Published on November 12, 2006

?In the US alone, consumers gulped down 3.5 billion dollars worth of
energy drinks in 2005, an 80 per cent rise from the prior year, and
growth is still strong, according to industry journal Beverage

?? the market for energy drinks is also surging in Europe, Asia, the
Middle East and Latin America, according to the industry.?


Energy Drinks in the United States 
Mintel, July 2005, 
Energy Drinks - US

?The $1.1 billion energy drink market has experienced phenomenal
growth of over 700% in current terms between 2000 and 2005.?

?The energy drinks category will have great difficulty keeping up the
rate of growth seen in the past six years. The market is likely to
show some changes in the near future, including consolidation of some
of the 1,000-plus players, both large and niche. To survive,
manufacturers will need to develop strong and unique positions in the
marketplace, as well as hearty distribution networks ?


Energy Drinks United States
Mintel, July 2005,

?Energy drinks command more than $1 billion in sales.? 

?Market forecast to grow to $2.9 billion by 2010.?


Business Wire, April 27, 2005  
$1.7 billion U.S. energy drink market

? Herbalife Ltd. (NYSE:HLF) announced today its entrance into the $1.7
billion U.S. energy drink market with the launch of LIFTOFF(TM)
effervescent energy drink dietary supplement, a first-to-market,
sugar-free, zero-calorie, effervescent energy drink in a dissolvable
tablet form.?


Healthy Living Monthly
May 2005

This report provides the top energy drink brands, sales, market
share and more.

Download here:


Reprinted from the April 2005 issue of Soft Drinks International

?Wholesale sales of energy drinks grew to $653 million in 2003.?


Beverage Digest
March 8, 2006
Carbonated Soft Drink Performance 2005

Data for Red Bull, Rockstar and Hansen Natural is provided.



Business Wire,  
Sept 16, 2005  

$6 million Canadian energy drink market

?Herbalife of Canada Ltd. announced today its entrance into the
rapidly growing and popular $6 million Canadian energy drink market
with the launch of LIFTOFF.?

?In 2003, the total amount of energy drink sales was $3 million,
increasing by 50% the following year, when Health Canada introduced
and implemented new regulations for natural health products.?


Canada Prepares for Energy Drink Surge
MArch 24, 2005 

?Data show energy drink sales in this country totaled $6-million in 2004,?



U.S. Caffeine consumption 

?In the United States the average per capita daily intake among adult
caffeine consumers is 280 milligrams.?


?Average intake for Americans is believed to be about 200 mg per day.?

The National Drug and Alcohol Research Centre (NDARC)$file/caffeine+fact+sheet.pdf


Caffeine consumption, Canada, Sweden and  Finland

?Average caffeine consumption from all sources is approximately 76
mg/person/day but reaches 210-238 mg per person per day in the United
States and Canada and more than 400 mg per person per day in Sweden
and Finland, where 80-100% of the caffeine intake is from coffee
alone. In the United Kingdom, the consumption of caffeine is similar
to that in Sweden and Finland, but 72% is from tea.?

?The daily intake of caffeine from all sources in the United States is
estimated at 3 mg/kg/person, with two thirds of it coming from coffee
consumed by subjects older than 10 years. If only caffeine consumers
are evaluated, the daily caffeine consumption is 2.4-4.0 mg/kg
(170-300 mg) in individuals weighing 60-70 kg. In children, soft
drinks represent 55%, chocolate foods and beverages represent 35-40%,
and tea represents 6-10% of the total caffeine intake.?

Neurologic Effects of Caffeine
Last Updated: June 7, 2006

Search terms.
Energy drink market million OR billion U.S. Canada Mexico
Caffeine consumption U.S. Mexico Canada

I hope the information provided is helpful!

Best regards,
joshhauger-ga rated this answer:4 out of 5 stars
vry good! thx

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