Hello again Joshhauger,
Below you will find all the information I was able to locate for you
regarding the energy drink market and caffeine consumption.
UNITED STATES
Nation Multimedia Group
Published on November 12, 2006
?In the US alone, consumers gulped down 3.5 billion dollars worth of
energy drinks in 2005, an 80 per cent rise from the prior year, and
growth is still strong, according to industry journal Beverage
Digest.?
?? the market for energy drinks is also surging in Europe, Asia, the
Middle East and Latin America, according to the industry.?
http://nationmultimedia.com/option/print.php?newsid=30018747
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Energy Drinks in the United States
Mintel, July 2005,
Energy Drinks - US
?The $1.1 billion energy drink market has experienced phenomenal
growth of over 700% in current terms between 2000 and 2005.?
?The energy drinks category will have great difficulty keeping up the
rate of growth seen in the past six years. The market is likely to
show some changes in the near future, including consolidation of some
of the 1,000-plus players, both large and niche. To survive,
manufacturers will need to develop strong and unique positions in the
marketplace, as well as hearty distribution networks ?
http://www.researchandmarkets.com/reports/c24339
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Energy Drinks United States
Mintel, July 2005,
?Energy drinks command more than $1 billion in sales.?
?Market forecast to grow to $2.9 billion by 2010.?
http://www.researchandmarkets.com/reportinfo.asp?report_id=305387&t=t&cat_id=
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Business Wire, April 27, 2005
$1.7 billion U.S. energy drink market
? Herbalife Ltd. (NYSE:HLF) announced today its entrance into the $1.7
billion U.S. energy drink market with the launch of LIFTOFF(TM)
effervescent energy drink dietary supplement, a first-to-market,
sugar-free, zero-calorie, effervescent energy drink in a dissolvable
tablet form.?
http://www.findarticles.com/p/articles/mi_m0EIN/is_2005_April_27/ai_n13656233
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Healthy Living Monthly
May 2005
This report provides the top energy drink brands, sales, market
share and more.
Download here:
http://www.hmgcorp.net/3rd-party-documents/HealthyLivingMonthly.pdf
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Reprinted from the April 2005 issue of Soft Drinks International
?Wholesale sales of energy drinks grew to $653 million in 2003.?
http://www.beveragemarketing.com/news3d.htm
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Beverage Digest
March 8, 2006
Carbonated Soft Drink Performance 2005
Data for Red Bull, Rockstar and Hansen Natural is provided.
http://www.beverage-digest.com/pdf/top-10_2006.pdf
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CANADA
Business Wire,
Sept 16, 2005
$6 million Canadian energy drink market
?Herbalife of Canada Ltd. announced today its entrance into the
rapidly growing and popular $6 million Canadian energy drink market
with the launch of LIFTOFF.?
?In 2003, the total amount of energy drink sales was $3 million,
increasing by 50% the following year, when Health Canada introduced
and implemented new regulations for natural health products.?
http://www.findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_16/ai_n15393898
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Bevnet
Canada Prepares for Energy Drink Surge
MArch 24, 2005
?Data show energy drink sales in this country totaled $6-million in 2004,?
http://www.bevnet.com/news/2005/03-24-2005-canada_energy_surge.asp
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CAFFEINE
U.S. Caffeine consumption
?In the United States the average per capita daily intake among adult
caffeine consumers is 280 milligrams.?
http://www.caffeinedependence.org/caffeine_dependence.html
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?Average intake for Americans is believed to be about 200 mg per day.?
The National Drug and Alcohol Research Centre (NDARC)
http://www.med.unsw.edu.au/NDARCWeb.nsf/resources/NDARCFact_Drugs6/$file/caffeine+fact+sheet.pdf
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Caffeine consumption, Canada, Sweden and Finland
?Average caffeine consumption from all sources is approximately 76
mg/person/day but reaches 210-238 mg per person per day in the United
States and Canada and more than 400 mg per person per day in Sweden
and Finland, where 80-100% of the caffeine intake is from coffee
alone. In the United Kingdom, the consumption of caffeine is similar
to that in Sweden and Finland, but 72% is from tea.?
?The daily intake of caffeine from all sources in the United States is
estimated at 3 mg/kg/person, with two thirds of it coming from coffee
consumed by subjects older than 10 years. If only caffeine consumers
are evaluated, the daily caffeine consumption is 2.4-4.0 mg/kg
(170-300 mg) in individuals weighing 60-70 kg. In children, soft
drinks represent 55%, chocolate foods and beverages represent 35-40%,
and tea represents 6-10% of the total caffeine intake.?
Source:
eMedicine
Neurologic Effects of Caffeine
Last Updated: June 7, 2006
http://www.emedicine.com/neuro/topic666.htm
Search terms.
Energy drink market million OR billion U.S. Canada Mexico
Caffeine consumption U.S. Mexico Canada
I hope the information provided is helpful!
Best regards,
Bobbie7 |
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