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Q: Fair and accurate pricing of Standards-Based Website design/ Multimedia work ( Answered,   0 Comments )
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Subject: Fair and accurate pricing of Standards-Based Website design/ Multimedia work
Category: Business and Money > Small Businesses
Asked by: alasdair2006-ga
List Price: $200.00
Posted: 15 Nov 2006 22:37 PST
Expires: 15 Dec 2006 22:37 PST
Question ID: 783149
Hi there!

I really need some help in pricing some website/ multimedia work that
myself and 3 others have done for our first client.  We have performed
the following services for the client:

*Design/ Coding:

Created a bespoke design (not a from a template) using:

XHTML
CSS
Javascript/ DOM scripting

*Graphics:

Edited client promotional pictures/ cleaned up/ modified etc
Created bespoke Flash animations for the site
Created promotional logos/ banners

*Multimedia

Added both Dial-up and broadband flash video to the site

*Created podcasts for client, which included:

Sourcing/ and mixing of podcast music
Consultancy of podcast content
Authoring of podcasts

*Podcast Marketing:

Published and placed podcasts in relevant sites, directories etc 
(client is now very high position in iTunes in UK and US)

*Domain brokering

Negotiation of cheaper price of domain name on behalf of client

*Hosting

Sourced best hosting service for client/ provide stats on request traffic etc

*Search Engine Compatibility/ Visibility

Client has the number 3 position in Google ranking (where previously
was not listed at all)

The client is very happy with what we have achieved for them and is
chasing us for payment.  We want to charge a fair price but we really
have no idea for 'the current market rate' for this type of work. 
There does not seem to be many advertised prices out there and we
really don't want to a) over charge the client or b) underpay
ourselves for good work.

We are now working on getting the client on to syndicated radio show,
which we are having successes with, and again (have no idea of what to
charge!)

Any advice on how to price the work (in GBP and USD), any resources to
look through etc, people to contact would be of great help!!!! Thank
you

Many thanks!

Request for Question Clarification by pafalafa-ga on 01 Dec 2006 17:52 PST
alasdair2006-ga,

Did you keep track of (or can you estimate) your hours?

Everything you describe is professional-level work that generally
commands a fee of from $50 to $100 per hour (US dollars).

Sure...there are top-notch pros who get paid more, and some
just-getting-off-the-ground operations that charge less.

But anything in $50-100 range would be more than appropriate.  In
fact, I'd shoot for the higher end myself, since you landed your
client the #3 spot on search results page!  He/she has GOT to be happy
about that.


I'm guessing from your description that there was probably about 50
hours of work involved (though it's a wild guess...only you can know
the time and effort that went into the job).

Taking a midpoint price of $75/hr, that would come to a fee of $3,750
-- quite a reasonable figure, I think for the apparently expert
services provided.

Of course, if it was more than 50 hours of work, then the fee should
be adjusted accordingly, and you should also add in any out of pocket
expenses.

Let me know if this helps, and also, what additional information you
would need to make for a complete answer to your question.


All the best,

pafalafa-ga

Clarification of Question by alasdair2006-ga on 03 Dec 2006 23:10 PST
Dear pafalafa-ga,

Thank you for looking into my rather involved question here!  I
appreciate your feedback very much and I think it's important for me
to clarify this by explaining what the answer will be used for.

The answered question will presented to the client as paid-for
"independent pricing research".  In order to do this I would like the
sources for the research to be shown as listed below for each of the
headings in the raised question e.g.

*Design/ Coding

Recommend pricing per hour to client (x)
USA Current Market rate: (y)
UK Current Market rate: (z)

Source 1 (Website/ Journal/ Forum)
Source 2 (Trade Journal and number)
Source 3 (URL link) 

In this way we can be as fair to the client and they can have the
links/ references etc to view to support the pricing rationale.

Hope this helps! And thank you again!!

Alasdair

Clarification of Question by alasdair2006-ga on 03 Dec 2006 23:16 PST
Just to add that the sources in surrounded by brackets in my example
e.g Source 1 (Website/ Journal/ Forum) can be anything
(Website/Website/Website) or (Forum/Other website company price
listing/ Website) as long as each price for each section comprises of
3 independent, trustworthy sources from somewhere.

Again, thank you! 

Alasdair

Request for Question Clarification by pafalafa-ga on 07 Dec 2006 05:32 PST
alasdair2006-ga,

I haven't forgotten you (and I hope you're remembering to check your
question from time to time!).

I've some pricing information for a variety of services, but not as
neatly laid out as the categories you listed, and not always on an
hourly basis.  Alsom most of what's available are US prices...there
seems to be much less price info on UK sites.

The hits I'm getting look like this:


=========================


-Web Site Design Consultation and Design planning $55 / hour 

-Basic Web Construction Includes html coding, frames, and layout $65 / hour 

-Advanced Web Design JavaScript programming $75 / hour 

-Custom Web Graphics Any custom designed web enhanced graphics $85 / hour 

-Cold Fusion Programming Cold Fusion programming $100 / hour 

-Web Design & Coding $70 Per Hour 

-Consultation (first hour is free) $25./hour 

-Web Site Design and Coding $50./hour 

-Web Site Maintenance/Updating $40./hour 

-Web Site Promotion Services $30./hour 


-Custom/Specialized Web Design & Coding
$65.00/hour


-Web Design $100.00 per hour 

-Logo Design 
   Still Banner Design $350.00 
   Animated Banner Design $450.00 

-Site Maintenance Service $100.00 per hour 

-Additional HTML Pages $100.00 per hour 

-Shopping Cart Tech Support - Monthly $150.00 

-Shopping Cart Tech Support - Quarterly $375.00 

-Shopping Cart Tech Support - Annually $1200.00 

-Image Editing, Retouching, Optimizing $100.00 per hour 

-Custom Graphics $100.00 per hour 

-Custom Illustration $150.00 per hour 

-Flash Design $150.00 per hour 

-Custom Programming $150.00 per hour 

-Flash Programming $225.00 per hour 

-Consulting $200.00 per hour 

-Keyword and net copy writing $200.00 per hour 

-Our cost for revisions/content changes for a website is 35 per hour

-Flash? Animation (on logo or as site intro)  60.00 per hour 

-Update management  45.00 per hour 
 
-Text creation  45.00 per hour 
 
-Text and image scanning  45.00 per hour 

-Digital photography  45.00 per hour 

-Graphics Design 50/hour

-Literature Design 50/hour

-FLASH Design 50/hour

-CD ROM Design 50/hour

-Website Editing 40/hour

-Web site design modifications cost only 35 per hour.

==================================


Let me know if that information is what you need.  If it works for
you, I can post the links to the information, and summarize the
pricing information, as an answer to your question.


Let me know your thoughts on this.


pafalafa-ga
Answer  
Subject: Re: Fair and accurate pricing of Standards-Based Website design/ Multimedia work
Answered By: pafalafa-ga on 10 Dec 2006 11:30 PST
 
alasdair2006-ga,


Hello again.  

I wanted to post an answer before the expiration date so as to leave
time for some further back and forth on this, if needed.

As I said earlier, there seems to be much more price information
available in the US than in the UK.  Furthermore, it's not always
posted in quite the same categories or for quite the same services as
you mentioned.

However, I think the information below includes enough to craft a
credible bill for your clients.  But if you need any additional
information, let me know.

pafalafa-ga


===================================================



http://www.vh.net/webdesign.htm

 

Web Site Design Consultation and Design planning $55 / hour 
Basic Web Construction Includes html coding, frames, and layout $65 / hour 
Advanced Web Design JavaScript programming $75 / hour 
Custom Web Graphics Any custom designed web enhanced graphics $85 / hour 
Cold Fusion Programming Cold Fusion programming $100 / hour 




http://www.maintree.com/webprogram.asp

Web Design & Coding $70 Per Hour 




http://artfulwebsites.com/Rates.htm

Standard Hourly Rates 

Consultation (first hour is free) $25./hour 
Web Site Design and Coding $50./hour 
Web Site Maintenance/Updating $40./hour 
Web Site Promotion Services $30./hour 




http://www.danggooddigitaldesign.com/pricing.html

Custom/Specialized Web Design & Coding
$65.00/hour




http://www.studio1webdesign.com/prices.html

Web Design $100.00 per hour 
Still Banner Design $350.00 
Animated Banner Design $450.00 
Site Maintenance Service $100.00 per hour 
Additional HTML Pages $100.00 per hour 
Shopping Cart Tech Support - Monthly $150.00 
Shopping Cart Tech Support - Quarterly $375.00 
Shopping Cart Tech Support - Annually $1200.00 
Image Editing, Retouching, Optimizing $100.00 per hour 
Custom Graphics $100.00 per hour 
Custom Illustration $150.00 per hour 
Flash Design $150.00 per hour 
Custom Programming $150.00 per hour 
Flash Programming $225.00 per hour 
Consulting $200.00 per hour 
Keyword and net copy writing $200.00 per hour 




http://www.evolutiadesign.co.uk/services/maintenance.php

Our cost for revisions/content changes for a website is 35 per hour



http://www.aprompt.co.uk/prices.asp

Flash? Animation (on logo or as site intro)  60.00 per hour 

Update management  45.00 per hour 
 
Text creation  45.00 per hour 
 
Text and image scanning  45.00 per hour 

Digital photography  45.00 per hour 




http://www.ecwebs.co.uk/quotes.htm

Graphics Design 50/hour

Literature Design 50/hour

FLASH Design 50/hour

CD ROM Design 50/hour

Website Editing 40/hour



http://www.budgetwebsites.co.uk/

Web site design modifications cost only 35 per hour.






http://www.oxford-knowledge.co.uk/web/website/index.html

maintenance of your site at 60/70 per hour (70 for work involving
HTML or Javascript programming, graphic, forms, etc), with a minimum
charge of 35.

Search Engine Marketing from 350 plus VAT. 

    


I trust this information fully answers your question.  

However, please don't rate this answer until you have everything you
need.  If you would like any additional information, just post a
Request for Clarification to let me know how I can assist you further,
and I'm at your service.

All the best,

pafalafa-ga




Search strategy:  Google searches on combinations of: 

web 
design  
java 
javascript 
css 
xhtml  
graphics
podcasts
marketing
"50..150 * hour" 
 
site:uk
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