I regret to say that it is now longer in business. It was known as
?Leaping Salmon? and closed in 2004. They had been taken over in 2003
by Threshers, a large off-licence chain in the UK. Their website
finished in 2004.
This press release by Threshers provides some background information
on the acquisition (extract).
?Leapingsalmon.com has been delivering high quality hand made meal
kits created by top chefs, since 1999, with the aim of making gourmet
home cooking fun, easy, and above all possible, for the time pressured
or reluctant cook. Receiving awards for innovation and quality, the
business has positioned itself in a fast growing segment of the
market, and has successfully extended the popularity and reach of the
concept. Interestingly, leapingsalmon.com recently added wine to its
offering, emphasising again the synergies between this, and the
This Independent newspaper report indicates that in 2005 they were
trying to sell the brand.
?But sales have failed to match expectations. Its chief executive,
Roger Whiteside, said: "Threshers + Food, while attracting an
enthusiastic following from a section of our customers, has not
achieved the sales volume needed to support a fresh food offer of this
The Threshers Group does not supply financials. You may have obtain
the accounts from Companies House
However, this report indicates that Leaping Salmon never operated at a
profit even before its aquisition.
?Leapingsalmon has not broken into profit since it was set up in 1999
by James Marshall, who previously marketed soft drinks for Coca- Cola.
In the past 12 months 100,000 customers have ordered deliveries from
its site, whose selection includes the essential ingredients for a
gourmet picnic (up to pounds 25 per person).?
I hope this answers your question. If it does not, or the answer is
unclear, then please ask for clarification of this research before
rating the answer. I shall respond to the clarification request as
soon as I receive it.
Put on the trail by my daughter who regularly commuted to work in London.