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Q: Food retailer London ( Answered 5 out of 5 stars,   1 Comment )
Subject: Food retailer London
Category: Business and Money
Asked by: hopetoun-ga
List Price: $10.00
Posted: 21 Nov 2006 02:48 PST
Expires: 21 Dec 2006 02:48 PST
Question ID: 784478
When I was in London in 2004 there was a company that had kiosks at
major train stations. They sold meal kits to commuters which had fresh
ingredients already prepared and instructions for how to combine and
cook. They also sold wine to go with the food. What was the name of
this company and does it still operate? I will tip up to $10 for additional
information that you find about the company especially information on
the business performance
Subject: Re: Food retailer London
Answered By: answerfinder-ga on 21 Nov 2006 08:55 PST
Rated:5 out of 5 stars
Dear hopetoun-ga,

I regret to say that it is now longer in business. It was known as
?Leaping Salmon? and closed in 2004. They had been taken over in 2003
by Threshers, a large off-licence chain in the UK. Their website
finished in 2004.*/

This press release by Threshers provides some background information
on the acquisition (extract).

? has been delivering high quality hand made meal
kits created by top chefs, since 1999, with the aim of making gourmet
home cooking fun, easy, and above all possible, for the time pressured
or reluctant cook. Receiving awards for innovation and quality, the
business has positioned itself in a fast growing segment of the
market, and has successfully extended the popularity and reach of the
concept. Interestingly, recently added wine to its
offering, emphasising again the synergies between this, and the
Threshers business.?

This Independent newspaper report indicates that in 2005 they were
trying to sell the brand.

?But sales have failed to match expectations. Its chief executive,
Roger Whiteside, said: "Threshers + Food, while attracting an
enthusiastic following from a section of our customers, has not
achieved the sales volume needed to support a fresh food offer of this

The Threshers Group does not supply financials. You may have obtain
the accounts from Companies House

However, this report indicates that Leaping Salmon never operated at a
profit even before its aquisition.

?Leapingsalmon has not broken into profit since it was set up in 1999
by James Marshall, who previously marketed soft drinks for Coca- Cola.
In the past 12 months 100,000 customers have ordered deliveries from
its site, whose selection includes the essential ingredients for a
gourmet picnic (up to pounds 25 per person).?

I hope this answers your question. If it does not, or the answer is
unclear, then please ask for clarification of this research before
rating the answer. I shall respond to the clarification request as
soon as I receive it.
Thank you

Search strategy
Put on the trail by my daughter who regularly commuted to work in London.
leapingsalmon threshers
hopetoun-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
Exceptional answer. Thank you very much.

Subject: Re: Food retailer London
From: answerfinder-ga on 22 Nov 2006 00:14 PST
Dear hopetoun-ga,
Thank you for the tip. Pleased I could help.

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