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Q: MMS messaging penetration rates. ( Answered,   0 Comments )
Subject: MMS messaging penetration rates.
Category: Computers > Wireless and Mobile
Asked by: feast-ga
List Price: $20.00
Posted: 21 Nov 2006 07:26 PST
Expires: 21 Dec 2006 07:26 PST
Question ID: 784513
What are current penetration rates for MMS messaging in the US market?
Specifically, what % of handsets can receive an MMS message, and what
service providers accept this type of messaging. In other words... if
a company sends out an MMS message, how many people will be able to
receive and open it?
Subject: Re: MMS messaging penetration rates.
Answered By: bobbie7-ga on 23 Nov 2006 09:55 PST
Hello Feast,

Picture Messaging (MMS or Multimedia Message Service)Penetration RAtes

According to M:Metrics, 28,218,000 mobile subscribers in the United
States use photo messaging (MMS).

U.S. Mobile Subscriber Monthly Consumption of Content and Applications

Activity                       Subscribers (1000s)    Percent	
Sent Text Message              73,635                 38.0%	
Used Photo Messaging           28,218                 14.5%	
Browsed News & Information     22,766                 11.7%	
Purchased Ringtone             20,146                 10.4%	
Used Personal E-Mail           16,890                  8.7%	
Used Mobile Instant Messenger  14,449                  7.4%	
Used Work E-Mail                9,901                  5.1%	
Purchased Wallpaper 
or Screensaver                  7,092                  3.7%	
Downloaded Mobile Game          6,264                  3.2%	

M:Metrics October 6, 2006


According to J upiterResearch senior wireless analyst Julie Ask, ?only
6 percent of U.S. subscribers, or about 12 million people, used MMS in
2005. Jupiter believes 21 percent of subscribers - about 52.5 million
- will be using these services by 2010.?

In-Stat's May 2005 report, "Mobile Messaging: More Products, More
Growth," predicted that ?21 million mobile subscribers in the U.S.
would use MMS in 2005, rising to 112 million by 2009.?


?James Colby, chief marketing officer at Comverse Americas, which
provides carrier messaging service and billing platforms, estimates
that only 40 percent of the phones in use worldwide have MMS
capabilities. However, now that almost all new consumer phones have
cameras, that number is growing by about 20 percent a year, he says.?

IT Management
Mobile Messaging: Part II - The MMS Conundrum
May 22, 2006
By Gerry Blackwell

Picture Messaging (MMS or Multimedia Message Service)

?21 percent of all American mobile subscribers use picture messaging,
according to the Mobile Media Monitor?

Enpocket: 04 Aug, 2006


?The list of operators with MMS interoperability is escalating.
Besides Sprint, Verizon Wireless has MMS interoperability with
Cingular Wireless, Leap Wireless, Alltel and U.S. Cellular. Sprint has
MMS interoperability with Verizon and T-Mobile USA. T-Mobile is
interoperable with Sprint and Cingular Wireless. And Cingular Wireless
has interoperability with Sprint, T-Mobile, Verizon Wireless, Leap
Wireless and U.S. Cellular customers.

According to Verizon spokesman Jeffrey Nelson, MMS interoperability
between all the major U.S. operators likely will be completed within
the next month or so. "This is a very important development for the
entire industry," he says. "This is important for our customers and
for the adoption of MMS."

"VeriSign and Mobile 365 are two of the vendors powering the MMS
services among carriers.?

Wireless Week: July 2005

?Mobile 365, the global leader in mobile messaging and data services,
today announced that their U.S. Multimedia Message Service (MMS)
traffic increased 40% from Q1, 2006 to Q2, 2006. Total U.S. MMS Mobile
Originated (MO) traffic for the second quarter was 52,071,114 MO
messages; total traffic for the first quarter was 34,405,598 MO
messages. MMS mobile content includes video, photos, audio, and rich
text such as wallpaper, ringtones, games, and applications.?
?Since launching inter-operator MMS in 2005, Mobile 365 has delivered
more than 132,000,000 MMS messages in the U.S. The average
month-over-month MMS growth for 2006 is 12%. In terms of MMS traffic,
the United States is the global frontrunner, based on quarterly
statistics released by operators and as published by Informa Telecoms
& Media.?

Mobil 365: July 2006

Search terms:

mobile OR cell subscribers use mms
MMS penetration OR adoption percent million
MMS operators

I hope the information provided is helpful!

Best regards,
There are no comments at this time.

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