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Q: Coke ( Answered 5 out of 5 stars,   2 Comments )
Subject: Coke
Category: Business and Money > Advertising and Marketing
Asked by: lindstrom-ga
List Price: $5.00
Posted: 24 Nov 2006 13:44 PST
Expires: 24 Dec 2006 13:44 PST
Question ID: 785316
Coca-Cola adapted the term Coke due to a phrase used by it's customers
- or? Please find the real story behind the term "Coke".
Subject: Re: Coke
Answered By: bobbie7-ga on 24 Nov 2006 14:09 PST
Rated:5 out of 5 stars
Hello Lindstrom,

Nice to see you here again!

The story behind the word Coke...

?The Coca-Cola soft drink was officially registered in the US Patent
and Trademark Office in 1893. Early advertising tried to stop people
from calling the product Coke because the company was afraid that the
new nickname would break down the distinctiveness of the mark and
contribute to making it generic. But people kept asking for Coke. In
1941, the Company started advertising as Coke and Coca- Cola. Finally,
in 1945 Coke was registered as a trademark.?

Indian Institute of Materials Management

?Another wartime innovation was the trademarking of "Coke" by the
Coca-Cola Company, validating it as a way of referring to Coca-Cola.
Although widely prevalent in vernacular usage, the company had
initially fought against this practice with the reasoning that
"nicknames encourage substitution." Advertising campaigns encouraged
people to "ask for 'Coca-Cola' by its full name," but people persisted
in asking simply for "Coke." In 1941, the company resignedly began
advertising Coca-Cola jointly as Coca-Cola and Coke. In 1945, the
"Coke" name was trademarked; nonetheless, Coke (or coke) has found
wide use as a generic term for cola drinks, and in parts of the
Southern United States is sometimes used to designate carbonated soft
drinks of any type.?

Early advertising discouraged calling the product "Coke." It urged
"Ask for Coca-Cola by its full name; nicknames encourage
substitution." Since people kept asking for "Coke," the Company
relented to popular demand. In 1941, the trademark "Coke" received
equal prominence in advertising with "Coca-Cola", and in 1945, "Coke"
was registered as a trademark.


HEre is a list of the ADVERTISING SLOGANS used by COCA COLA

Search terms:
Coke Coca-Cola used the term
Advertising slogans Coke

I hope this helps!

Best regards, 
lindstrom-ga rated this answer:5 out of 5 stars and gave an additional tip of: $3.00

Subject: Re: Coke
From: bobbie7-ga on 24 Nov 2006 16:37 PST
Thank you for the tip!
Subject: Re: Coke
From: answerfinder-ga on 25 Nov 2006 03:51 PST
In addition to bobbie7?s complete answer, my curiosity about the
subject led me to find this reference which you may find interesting.

1928 court case.
?Customers who desire and expect to receive Coca-Cola at soda
fountains and drug stores generally ? including Boise ? very
frequently call for "Coke," and the public generally designate the
product known and advertised as Coca-Cola and manufactured by
plaintiff as "Coke," and upon calls for "Coke" the dispensers of soft
drinks at soda fountains and drug stores serve the product known as
"Coca-Cola," which is not objected to by...?


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