Nice to see you here again!
The story behind the word Coke...
?The Coca-Cola soft drink was officially registered in the US Patent
and Trademark Office in 1893. Early advertising tried to stop people
from calling the product Coke because the company was afraid that the
new nickname would break down the distinctiveness of the mark and
contribute to making it generic. But people kept asking for Coke. In
1941, the Company started advertising as Coke and Coca- Cola. Finally,
in 1945 Coke was registered as a trademark.?
Indian Institute of Materials Management
?Another wartime innovation was the trademarking of "Coke" by the
Coca-Cola Company, validating it as a way of referring to Coca-Cola.
Although widely prevalent in vernacular usage, the company had
initially fought against this practice with the reasoning that
"nicknames encourage substitution." Advertising campaigns encouraged
people to "ask for 'Coca-Cola' by its full name," but people persisted
in asking simply for "Coke." In 1941, the company resignedly began
advertising Coca-Cola jointly as Coca-Cola and Coke. In 1945, the
"Coke" name was trademarked; nonetheless, Coke (or coke) has found
wide use as a generic term for cola drinks, and in parts of the
Southern United States is sometimes used to designate carbonated soft
drinks of any type.?
Early advertising discouraged calling the product "Coke." It urged
"Ask for Coca-Cola by its full name; nicknames encourage
substitution." Since people kept asking for "Coke," the Company
relented to popular demand. In 1941, the trademark "Coke" received
equal prominence in advertising with "Coca-Cola", and in 1945, "Coke"
was registered as a trademark.
HEre is a list of the ADVERTISING SLOGANS used by COCA COLA
Coke Coca-Cola used the term
Advertising slogans Coke
I hope this helps!