Coca-Cola adapted the term Coke due to a phrase used by it's customers
- or? Please find the real story behind the term "Coke".

Hello Lindstrom,

Nice to see you here again!

The story behind the word Coke...

?The Coca-Cola soft drink was officially registered in the US Patent
and Trademark Office in 1893. Early advertising tried to stop people
from calling the product Coke because the company was afraid that the
new nickname would break down the distinctiveness of the mark and
contribute to making it generic. But people kept asking for Coke. In
1941, the Company started advertising as Coke and Coca- Cola. Finally,
in 1945 Coke was registered as a trademark.?

Indian Institute of Materials Management
http://www.iimm.org/knowledge_bank/10_trademark-usage-getting-basics-right.htm


 
?Another wartime innovation was the trademarking of "Coke" by the
Coca-Cola Company, validating it as a way of referring to Coca-Cola.
Although widely prevalent in vernacular usage, the company had
initially fought against this practice with the reasoning that
"nicknames encourage substitution." Advertising campaigns encouraged
people to "ask for 'Coca-Cola' by its full name," but people persisted
in asking simply for "Coke." In 1941, the company resignedly began
advertising Coca-Cola jointly as Coca-Cola and Coke. In 1945, the
"Coke" name was trademarked; nonetheless, Coke (or coke) has found
wide use as a generic term for cola drinks, and in parts of the
Southern United States is sometimes used to designate carbonated soft
drinks of any type.?

Reference.com
http://www.reference.com/browse/wiki/Coca-Cola



Early advertising discouraged calling the product "Coke." It urged
"Ask for Coca-Cola by its full name; nicknames encourage
substitution." Since people kept asking for "Coke," the Company
relented to popular demand. In 1941, the trademark "Coke" received
equal prominence in advertising with "Coca-Cola", and in 1945, "Coke"
was registered as a trademark.
http://www.services.ex.ac.uk/cmit/modules/graphics1/lectures/lecture6-logos-part-1.doc

 

HEre is a list of the ADVERTISING SLOGANS used by COCA COLA
1886-1993
http://www.winspiration.co.uk/cokeslog.htm



Search terms:
Coke Coca-Cola used the term
Advertising slogans Coke


I hope this helps!

Best regards, 
Bobbie7

Thank you for the tip!

In addition to bobbie7?s complete answer, my curiosity about the
subject led me to find this reference which you may find interesting.

1928 court case.
?Customers who desire and expect to receive Coca-Cola at soda
fountains and drug stores generally ? including Boise ? very
frequently call for "Coke," and the public generally designate the
product known and advertised as Coca-Cola and manufactured by
plaintiff as "Coke," and upon calls for "Coke" the dispensers of soft
drinks at soda fountains and drug stores serve the product known as
"Coca-Cola," which is not objected to by...?
https://www.fastcase.com/Google/Start.aspx?C=c8b0d6389e400643bcf201abd4d3ff65b91c92ae9d6afb62&D=e2fee879824db8b6f699bc5cd2497d0a120474e6ffd578da

answerfinder-ga