According to a September 2000 Nielsen//NetRatings study, the top 10
spirituality and religion sites are
1. astrology.com
2. astronet.women.com
3. 800predict.com
4. gospelcom.net
5. crosswalk.com
6. astrocenter.com
7. beliefnet.com
8. lds.org
9. ibelieve.com
10. astrology.yahoo.com
http://www.zdnet.com/anchordesk/stories/story/0,10738,2645689,00.html
http://www.zdnet.com/anchordesk/stories/story/0,10738,2645689-2,00.html
While not all of these are explicitly "astrology" websites, it does
give a good indication of the top five astrology sites online. The top
five astrology-centered websites would then be (based on above data
from Nielsen//NetRatings study)
1. astrology.com
2. astronet.women.com
3. 800predict.com
4. astrocenter.com
5. astrology.yahoo.com
Unfortunately the study does not also state the page views per month
they received. However, a querying of several astrology websites give
the following page views per month (note, these numbers are not
independently verified, but are stated by the websites themselves):
AstroAdvice
7 million monthly page views
http://www.astroadvice.com/ad/default.asp
AstrologyZone
8 million monthly page views
http://shop.barnesandnoble.com/booksearch/isbninquiry.asp?isbn=1401403247
Astrology Unlimited
6 million monthly page views
http://www.astrologyunlimited.com/profile.htm
Astrology.com
2.5 million monthly page views
http://www.astrology.com/about/Benchmark.html
or
5 million monthly page views
http://www.astrology.com/about/background.html
ArtsCharts
370,000 monthly page views
http://artcharts.com/astrology/faqs_about.html
These statistics are difficult to find and require an honesty of the
site themselves to determine page views because web-metering and usage
services are not measuring astrology sites and publicly publishing
their results. At least that was the case in 1998 as written in "When
The Astrology Zone Aligns With The Internet". It states that "neither
of the leading Web-metering services, Media Metrix or Relevant
Knowledge, has comparative figures on astrology sites."
http://www.astrologynow.com/news/nyt981005.htm
More detailed information may be attained from NetRatings (or other
statistical services such as Media Metrix), but that would require a
subscription to their statistical database. Visit their website for
more information on establishing such a relationship and making sure
they can provide the data you are seeking, http://www.netratings.com
Additional information:
Astrology.com Wins Biggest Audience
http://www.zdnet.com/anchordesk/stories/story/0,10738,2645689-2,00.html
Stars, Religion Top Sites For Surfers
http://news.com.com/2100-1023-277486.html?legacy=cnet
Astrology and Religion Web Sites Draw Surfers
http://www.hindustantimes.com/neweconomy/internet0101b.shtml
Where Else Fans Surfed On Bowl Day
http://www.medialifemagazine.com/news2002/feb02/feb11/1_mon/news4monday.html
Search terms used:
astrology "page views"
://www.google.com/search?q=astrology+%22page+views%22
nielsen netratings astrology
://www.google.com/search?q=nielsen+netratings+astrology |
Clarification of Answer by
researcher-ga
on
01 May 2002 14:51 PDT
Most statistical studies look at unique visitors when determining
which sites are 'on top' rather than page-views. The
Nielsen/NetRatings study is based on a "unique audience", where
astrology.com had 3.23 million, astronet.women.com had 1.01 million
and 800predict.com had 0.52 million.
http://www.zdnet.com/anchordesk/stories/story/0,10738,2645689,00.html
MarketingTerms provides a description of these types of terms and
define "page view" as:
"Request to load a single HTML page.
Page views are only important to the degree they play a part in a
site's revenue model. If a site earns much of its revenue from
advertising, then page views are important because of their
contribution to ad inventory. If a site only earns revenue on sales,
then page views are not a key statistic. Page views without
corresponding sales may even be viewed as an expense."
http://www.marketingterms.com/dictionary/page_view/
and define "unique visitors" as:
"Individuals who have visited a Web site (or network) at least once in
a fixed time frame, typically a 30 day period.
Most measurements of unique visitors are estimates.
Sites often calculate unique visitors based on the IP address
information found in the log files, and sometimes through cookies.
However, many factors may skew the results.
Traffic rating companies typically calculate unique visitors by
monitoring actual usage of a group of volunteers, then applying the
results to to the Internet population. Results fluctuate considerably
for small sites due to their small sample sizes."
http://www.marketingterms.com/dictionary/unique_visitors/
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