Dear Protecto,
From my industry reading it seems that the prepared prepackaged
refrigerated food segment was estimated to be $9.5 billion in 2001,
and expected to exceed $12 billion dollars, as cited below.
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“While category sales in supermarkets reached an estimated $9.5
billion in 2001, the report predicts they will surpass $12 billion in
the next three years. "As new products introduced in the produce and
meat departments gain increasing penetration and consumer acceptance,
the portion of retail sales sold from full- and self-service deli
departments is likely to diminish," says Casey Roberts, v.p. of market
research for Food Spectrum and the stud/s primary author.”
….
“Prepared refrigerated food products, as defined in the report, fall
into two major market segments. The first consists of entrees, kits,
and components, which include heat-and-eat, ready-to-eat, and
ready-to-cook main meal products designed for lunch and dinner.
Falling into this segment are entrees and dinners; value-added meats
and poultry; pizza; prepackaged lunch kits; flat and filled
refrigerated pasta; and sauce, gravy and marinade products.
The second segment encompasses fully prepared salads and value-added
produce.
Categories anticipated to show the highest rates of growth are:
prepackaged, prepared salad products; prepackaged, value-added meats
and poultry; and value-added produce, according to Roberts, whose
report estimates that delis will account for 38.8 percent of
supermarket sales of prepared refrigerated food in 2005, down from
42.2 percent in 2001.”
…
Forecast for sales of prepared refrigerated foods through U.S.
supermarkets.
2005 sales 2000-2005
($ millions) CARG *
Value-added meats & poultry $2,068 8.8%
Value-added produce 5,220 8.4
Entrees and dinners 1,485 5.4
Prepared salads 2,305 5.1
Sauces 138 2.9
Lunch kits 777 2.7
Pasta 127 -2.6
Prepackaged pizzas 93 -5.7
Total $12,213 6.6%
* Compound annual rate of growth
Source: Progressive Grocer, “Meals on the move: new products help the
produce and meat departments eat into the deli's sales of refrigerated
foods, a report finds.; Discussion of the market for prepared
refrigerated foods in supermarkets”, page 51(4), August 01, 2002
If you need clarification to this answer, please let me know.
Claudietta |
