Hi! Thanks for the question.
I will try to provide you with links that answers some of your
questions and also gives a background of this field. I will also
provide some direct quotations from some of the websites I will
mention so as to save you time. But I highly recommend that you read
them in full so as to get a better perspective.
There are lots of different explanations of experts and on the web on
the difference of Marketing and advertising. But basically advertising
is just a subset of marketing. Marketing comprises on the product,
promotion, price, and place (or distribution).
The following links provide basic definitions of marketing and
advertising.
“Marketing Basics: 4Ps”
http://www.busymarketing.com/basics.shtml
“Advertising Basics”
http://www.mmdesignstudio.com/tips/ad-basics.html
“Advertising is just one component, or subset, of marketing. Public
relations, media planning, product pricing and distribution, sales
strategy, customer support, market research and community involvement
are all parts of comprehensive marketing efforts. As you market your
company and its products or services, keep in mind all the facets that
work together to constitute marketing:”
“A simple concept by definition, if not execution, marketing is every
way you touch a prospect or customer. That includes tools such as paid
advertising, and it also includes dozens of smaller variables,
everything from how your receptionist answers the phone, to how an
order is fulfilled, to the positive or negative buzz about your
product.”
“According to Kathleen Micken, assistant professor of marketing for
the Gabelli School of Business at Roger Williams University,
"Marketing might be defined as everything an organization does to
facilitate an exchange between itself and its customers/clients.
Advertising is just one of many marketing activities." Steven R.
Jolly, owner of SRJ Marketing Communications, a marketing and design
firm in Dallas, Texas adds, "Marketing is the sum total of all
impressions and advertising is part of the impressions that must be
managed. And, of course, advertising has a hard dollar cost
associated."
“What's the Big Dif'?: Differences Between Marketing & Advertising”
by Kimberly L. McCall
http://www.marketingprofs.com/Perspect/mccall5.asp
“…Marketing is a process. It is something that takes time. An
effective marketing strategy involves use of color, logos, and how
your products and services are sold. A marketing strategy includes the
perception people have of your business. Is your company a forward
thinking company, a fun company or a large stable business?”
“Advertising is getting the word out about your business. It involves
several strategies including placing banner ads, posting classifieds,
etc. It is a very different part of promotion.”
“The Difference Between Advertising and Marketing”
http://www.4hb.com/0131fldiffadvmark.html
Search terms used:
Marketing advertising difference definition 4Ps
I hope these links would help you in your research. Before rating this
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Easterangel-ga |
