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Q: changes/innovations in enterprises ( Answered,   0 Comments )
Question  
Subject: changes/innovations in enterprises
Category: Business and Money
Asked by: jordi-ga
List Price: $10.00
Posted: 21 Oct 2002 05:33 PDT
Expires: 20 Nov 2002 04:33 PST
Question ID: 85886
I'm looking for something (with text and graphics) about the well
known theory of Gauss' bell
response of employees in front of innovations/changes (some are
conformists, others inhibitors, explorers, creatives....).

                Thank you
Answer  
Subject: Re: changes/innovations in enterprises
Answered By: omnivorous-ga on 21 Oct 2002 09:14 PDT
 
The curve that you're referring to is called the "technology adoption
life cycle" curve and is used to explain the way new trends move into
an organization or population.

Developed into a popular book by Geoffrey Moore in 1991 called
"Crossing the Chasm," Moore splits the curve into:
·	innovators
·	early adopters
·	early majority
·	late majority
·	laggards

Moore also contends that each sector has its own motivations and sense
of risk.  Now some good links for you:

An excellent synopsis put together by Fred Beshears, a
programmer/analyst at Berkeley:
"The Technology Adoption Life Cycle" (undated):
http://ist-socrates.berkeley.edu/~fmb/articles/lifecycle/

Some implications on business market from Chasm Group, a San
Mateo-based consulting organization that uses Moore's theories to
develop detailed marketing strategies.  "Making Partnering Work Along
the Technology Adoption Life Cycle," Philip Lay, (July, 1997):
http://www.chasmgroup.com/pdf%20files/PLSDP9707.PDF

A very graphic description of behaviors done by Larry Hengehold in the
Virginia Community College System on the deployment of technology
(Spring, 1999):
http://www.so.cc.va.us/its/governance/presentations/ApplicationDevelopment/sld004.htm

Following this Google search strategy will yield about 1,000 links. 
Moore's book is still the best overall resource:
"technology adoption life cycle"

Best regards,

Omnivorous-GA

Clarification of Answer by omnivorous-ga on 21 Oct 2002 20:06 PDT
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