"Need to know the individual movie theater location attendance for the
"Top 100" movie theaters in Connecticut and Western Massachusetts
(Worcester/Auburn west to the New York border) marketplace broken
down
by individual movie theaters for 2001 or later. Willing to pay
$100.00 for this precise information - not generic such as movie
chain
theaters or top grossing movies."
Answer:
Even publicly traded companies don’t reveal attendance for individual
theaters. That information is proprietary. So is sales data, though I
can get some of that. Private companies don’t have to report sales to
anybody but the IRS, and owners of multiple theaters don’t even have
to reveal that data on an individual-site basis, so even the IRS will
just have an aggregate number.
However, I’ve collected some industry data from
http://www.zapdata.com. This site requires free registration, but
provides counts of theaters, indoor and drive-in, broken down by state
and metro area. The data is not complete – such data rarely is. But it
should be indicative of the
Zapdata collected data from more than 6,900 indoor theaters throughout
the country. Here is some regional data:
In Connecticut, data from 103 theaters shows average sales of $1.9
million apiece. Connecticut’s theaters are on average a lot smaller
than those in many states – average theater sales for the country are
$7.6 million, though any such average will be skewed by 40-screen
multiplexes and theaters in dense urban areas that draw larger crowds.
From the data I have, I cannot calculate an exact median, but a
back-of-the-envelope analysis suggests Connecticut’s theater sales are
close to the national median.
In general, the more employees a theater has, the greater the sales.
Connecticut averaged about seven employees per theater, fairly small
compared to many state averages.
In Massachusetts, the 186 theaters average $78 million in sales. Each
theater averages 19 employees. More than half of the states’ theaters
are located in the Boston area. They average $120 million in sales,
suggesting that the bulk of movie revenue generated in Massachusetts
comes from the Boston area. To factor out Boston and other population
centers in the Eastern portion of the state, I looked at data from
other urban areas with more than 10 theaters reporting.
In the Worcester region, the theaters average $200,000 in sales.
In the Pittsfield region, the theaters average $300,000 in sales.
In the Springfield region, theaters average $200,000 in sales.
All this data suggests that the bulk of the theaters in Western
Massachusetts are small outfits that charge low ticket prices and
don’t make much money, at least from their movie sales. |
