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Q: Market Research about Mothers ( No Answer,   2 Comments )
Question  
Subject: Market Research about Mothers
Category: Family and Home > Parenting
Asked by: loebandco-ga
List Price: $10.00
Posted: 25 Oct 2002 04:23 PDT
Expires: 07 Nov 2002 07:19 PST
Question ID: 89599
Are there any companies that offer specialty market research
information on new mothers, moms or women?

Request for Question Clarification by politicalguru-ga on 25 Oct 2002 08:26 PDT
Most marketing research companies deal with several fields, not only
one. Would you be satisfied with an answer on companies that do -
among others - "mothers" market research?

Request for Question Clarification by nellie_bly-ga on 28 Oct 2002 20:32 PST
Are you seeking a company to conduct marketing research with mothers,
or are you looking for previously collected data?
Answer  
There is no answer at this time.

Comments  
Subject: Re: Market Research about Mothers
From: england_ali-ga on 25 Oct 2002 05:50 PDT
 
Hi,
So far I've not found any specific companies, however I have found a
book at Amazon which may be of interest to you:

Marketing to Moms: Getting Your Share of the Trillion Dollar Market
by Maria T. Bailey
'...Author Maria T. Bailey discusses the tools you need to reach the
mom market and gain market share for your company. Drawing on 30
extensive interviews with high-level marketing professionals and the
responses of more than 500 consumer moms, you'll uncover the secrets
to successfully conveying your message to this economically powerful
group.'
http://www.amazon.com/exec/obidos/ASIN/0761563660/bluesuitmom/102-0598603-3459318

Regards,
ali
Subject: Re: Market Research about Mothers
From: loebandco-ga on 25 Oct 2002 10:37 PDT
 
I am looking specifically for companies who list 'mothers' as a
specialty, but it can be one of several ...

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